2013 Lexus GS 350 Video Presentation with Akio Toyoda and Mark Templin

It was a crazy day today at the Lexus GS event in Pebble Beach, and what better way to continue my coverage than by featuring the introduction video with Lexus USA General Manager Mark Templin and, surprise of surprises, Toyota President Akio Toyoda:

This was a real thrill for me, being there to see Toyoda-san explain what can only be considered a true turning point for the Lexus brand. Listening to him describe the importance of a global vision, and his brief outline of what Lexus intends to accomplish in the near future, had me very excited to see what comes next.

Speaking of which, Toyoda-san’s announcement that 2012 will see nine new or refreshed vehicles surprised nearly everyone in the room, and certainly opens the door for plenty of speculation — I’ve already started a list of my own guesses, which I’ll be sharing in the next couple days.

As for the 2013 GS, the main reason for this event? It should go without saying that the leaked photos earlier this week didn’t even come close to representing the production car. The exterior manages to pull together the familiar with something that’s both simple and futuristic, and the interior is a work of art — looking forward to going through the official photos, which I’ll be posting next.


Comments

  • http://www.facebook.com/RDS.Alphard Yong Thian Ding

    Akio ! My Idol !

    • http://lexusenthusiast.com krew

      Super-like!

      • http://www.facebook.com/RDS.Alphard Yong Thian Ding

        Sorry Krew … I’ve just actually watch the video (until the starting of the 7 minutes) , and seems like Mr.Akio Toyoda is saying 9 new or refreshed Lexus instead of wide Toyota-Lexus-Scion range (I’ve misunderstood just now) !

        Since he said the starting point is this current Lexus GS , then those new model might be like this ,

        1. Lexus RX facelift (just a guess)
        2. Lexus IS (all-new)
        3. Lexus GS-F (just a guess)
        4. Lexus HSh facelift (maybe better looks ?)
        5. Lexus ES (since Camry coming out soon , this will come as well)

        … I could only think of 5 serious one , other might be something that I don’t know … LFA-GT maybe ? haha

      • http://www.facebook.com/profile.php?id=717185464 Мохамед Абдулрахман Рамадан

        may i continue but sorry i will delete the HSh facelift
        so i will start from 5
        5-Lexus LS
        6-Lexus GS-C(the media already seems to confirm it)
        7-Lexus RAV-4 small CUV based
        8-Lexus IS-coupe
        9-Lexus IS-cabriolet

      • http://www.facebook.com/RDS.Alphard Yong Thian Ding

        The small CUV might not came out first … I meant might not out that fast .

      • http://lexusenthusiast.com krew

        Nine new Lexus models — it’s crazy to try and figure them out. There’s definitely something brand new next year.

      • http://www.facebook.com/RDS.Alphard Yong Thian Ding

        Should be “new or update/refresh” though … but I doesn’t understand what Akio meant by “update/refresh” , would it being tiny update or a bigger facelift ? Or those update is only applied on power & handling ?

        Lexus doesn’t have much car in-line but still able to have 9 change in 2012 , I can expect the other car would receive more & more change later on !

      • http://www.facebook.com/profile.php?id=717185464 Мохамед Абдулрахман Рамадан

        why you do not say that update/refresh meant update in Engines , Handling , Design
        i think CT may drop the 200h in favor of 250h found in the new Camry hybrid as it the first thing in update i think about it
        another thing you may see update in the front of RX to wear the new face of lexus

    • http://lexusenthusiast.com krew

      Super-like!

    • http://www.facebook.com/profile.php?id=717185464 Мохамед Абдулрахман Рамадан

      i think he said LEXUS  will launch 9 New or updated models

      not TMC

      • http://www.facebook.com/RDS.Alphard Yong Thian Ding

        Yeah , I did made another post again … because I was misunderstanding .

    • http://www.facebook.com/profile.php?id=717185464 Мохамед Абдулрахман Рамадан

      i think he said LEXUS  will launch 9 New or updated models

      not TMC

    • Max_bramante

      I heard rumors about the next gen Avalon: It should be similar in the shape to the Jaguar XF,like a four door coupe! I think this is amazing. Do you know somethin about it guys? Thanks.

      • http://www.facebook.com/RDS.Alphard Yong Thian Ding

        I heard the exact same thing . :)
        But seems like only Lexus have change on handling , Toyota seems still continue to be comfort .

      • http://www.facebook.com/profile.php?id=717185464 Мохамед Абдулрахман Рамадан

        BUT IF TOYOTA CAN MAKE AND DESIGN 4 DOORS COUPE
        WHY FOR GOD SAKE DO NOT DESIGN THE GS LIKE THAT  

        do not say i do not like that design but it will then have a great step forward over others in the category

  • Anonymous

    Awesome video! It’d be so cool to sit down and have a cup of tea with Mr. Toyoda!

    • http://www.facebook.com/people/Lasse-J-Nordvik/100001045418399 Lasse J. Nordvik

      He does seem like a great guy,doesn’t he? :-)

    • http://lexusenthusiast.com krew

      It was my first time seeing Toyoda-san in real life, and I’ll admit, I was a little starstruck. I would have liked to meet him, but he disappeared immediately after his part in the presentation. At least I got some photos!

      • Mike DeLorca

        I would love to see Akio in US commercials—-He definitely has a special presence and would be great for the Asian representation to show Toyo/Lexus/Scion Heritage……something  to be so proud of and a twist to the usual commercials….it would make the haters stop, look and listen….
        I love him….let’s see more of him in the future.

    • LEXICON

       I wish he was my Grandpa…

  • http://www.facebook.com/people/Lasse-J-Nordvik/100001045418399 Lasse J. Nordvik

    I’m very excited about the new GS and also by the promise made by Mr.Toyoda concerning new models on the way. I hope a GS coupé is among them.

    • http://www.facebook.com/profile.php?id=717185464 Мохамед Абдулрахман Рамадан

      it is for sure

  • Breakfstincluded

    I gotta say it looks tons better than the leaked pictures… those looked like crap I was scared for lexus lol.  This video really shows off the new curves on the hood and gives dimension to the hour glass grill shape.

    The leaked pictures looked like they took everything edgy and new about the design away.

    I like this, and once again I love lexus LED DRL style, very subtle with a nice small angle

    • http://www.facebook.com/RDS.Alphard Yong Thian Ding

      Don’t forget the leaked picture is running with my favorite paint … White , which is the color that will hide lots & lots of design detail .

  • Breakfstincluded

    However… uhm the taillights are a bit too… waaay too similar to bimmers, the next LS better be more unique.

    • Jkn

      Actually BMW copied Lexus, the new 7 series is a copy of the LS460.. and too bad BMW is not able to make it as subtle as the Lexus LS460

      • Anonymous

        This is hard to say. L-shaped taillight is actually a Bimmer thing, but Lexus first did it in LED strips!

      • LEXICON

        I’m actually kinda disappointed LEXUS did LED’s, too much hype from AUDI especially since Chrysler has jumped on the bandwagon with the new 300 (BARF) I think they should have done a rod, kinda like neon signs or like BMW’s halo rings but a line along the bottom where the LED’s are. No one has really done that.

  • D4

    Wow it looks amazing, very good..

    Lexus is like the Apple of cars.. In the way they design, make and market.. (which is a good thing)

  • http://buyresearchpaper.org/ research papers

    Thanks for the video

  • http://www.facebook.com/RDS.Alphard Yong Thian Ding

    I’ve just watched the video … have to said it’s epic in every single way !

  • Tremen

    They should have never touched the concept (well maybe only change the Audi style grill).  Hopefully, the production model will sit low like the one unveiled today does.  Lexus’ high suspension stance on its current lineup leaves little to be desired.  

  • BlackDynamiteMB

    Great video and Great car!!  At 11:50, they did a nice transformation from concept to reality, and it highlights how the concept was too tall, and not very sporting, and became the lower, wider stance of the production model.  Very well done!

    That the redesigned car is only 11 lbs heavier than the  2012 says a lot.
    That it is 375 lbs LIGHTER than the 535i also says a lot.
    That they used a Porsche Boxster S to test the steering in German road test says a lot

    The flanks need some surface tension, but other than that, a very well done redesign!

    Regarding the 9 new models coming next year:

    1.  GS
    2.  GS F-Sport
    3.  GS Hybrid
    4.  ES
    5.  ES Hybrid
    6.  CT 250
    7.  IS
    8.  IS Hybrid
    9.  IS F-Sport

    BD

    • http://lexusenthusiast.com krew

      Great choices, but I have a distinct feeling there’s something brand new coming down the pipeline.

    • BlackDynamiteMB

      Lexus will also have a mini-RX based off the next Rav4, so that may come before the CT250
      BD