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Lexus Announces Short Film Series for 2013

In collaboration with The Weinstein Company, Lexus will release five short films in 2013, collected under the title “Life is Amazing."

Kevin · November 29th, 2012

Lexus Culinary Masters in Action at Pebble Beach

As previously mentioned, Lexus has assembled six of the world's top chefs -- Daniel Boulud, Michael Chiarello, Dean Fearing, Christopher Kostow, Masaharu Morimoto & Michael Symon -- to form the Lexus Culinary Masters chef supergroup.

Kevin · June 19th, 2011

Lexus Enters Fifth Year as Automotive Partner of USGA

Lexus will be celebrating its fifth year as the first (& only) automotive partner of the USGA at this week's U.S. Open Championship. To mark the occasion, a series of golf videos have been published on the Lexus Facebook page.

Kevin · June 15th, 2011

An Interview with the Lexus LFA

Lexus is sponsoring the CFDA Fashion Awards this year, and in promotion of this partnership, the CFDA website has an interview with...the LFA.

Kevin · June 3rd, 2011

More Details on the Lexus Hybrid Art Exhibition

The Lexus Hybrid Art Exhibit opened on Thursday in Moscow, and with it comes more information on the the artist works that are being featured. Here's some examples.

Kevin · May 22nd, 2011

Lexus LX 570 Wins San Felipe 250 Race

Continuing his success at off-road race events, LX 570 owner Joe Bacal has scored another victory in Mexico this past weekend at the 24th Annual MasterCraft Safety Tecate SCORE San Felipe 250, where he won the Stock Full class. Here’s a description of how the LX 570 performed: As with all of the races Bacal …

Kevin · March 17th, 2010

The Tennis Ball Lexus IS 350

After creating a dimpled golfball version of the LS 460 for the U.S. Open, Lexus is at it again with a yellow felt covered IS 350 for the U.S. Tennis Open: These one-off theme cars are just brilliant, what a unique way to promote a sponsorship. For more photos of the tennis ball IS, check …

Kevin · September 10th, 2009

New FamilyLinQ from VAIS Technology

VAIS Technology, makers of the premier Lexus iPod integration kits, are working on a new product called the FamilyLinQ—a small camera that you can connect to your navigation screen, making it easy to get see inside or outside the vehicle: After driving the LX 570 with its camera mounted under the passenger mirror, I can …

Kevin · July 3rd, 2009

Lexus LED VLine Headlights from VAIS

VAIS Technology, makers of the premier Lexus iPod integration kits, have put together a new product to augment your front headlights: At first glace, it might look too similar to the Audi look, but this is a design cue that with be appearing on more and more cars (see the 2010 S-Class). I also like …

Kevin · June 12th, 2009

More on the Baja 500 Lexus 570

Earlier this week, I posted about Joe Bacal, who raced in the 41st annual Tecate SCORE Baja 500 in a modified Lexus LX 570 and ended up winning the class. Now we have some more information on the race, courtesy of a Lexus press release: Assisted by first-time navigator Williamsen and a new but well-organized …

Kevin · June 11th, 2009

Dimpled Lexus LS 460L to Debut at U.S. Open

Lexus will have a one-off LS 460L to show at the U.S. Open in Farmingdale NY next week, having commissioned a full-body cover designed to look like the surface of a golf ball. Lima Ohio reports on the story behind the vehicle: It all started with mailboxes. Brad Smith began making and selling mailboxes that …

Kevin · June 10th, 2009

Lexus Enthusiast Contest Winners

The deadline is up, all the entries are in, and it’s time to announce the winners of the Lexus Enthusiast Second Anniversary Contest! There were over 500 contestants from around the globe—five names were randomly selected—here they are: USA Detailing Kit prize pack: Aaron Seligman USA Lexus Logos prize pack: Andrew Patterson Canadian IS-F prize …

Kevin · June 5th, 2009

24 Hours Left to Enter Lexus Enthusiast Anniversary Contest

Just wanted to remind everyone that there’s only 24 hours left to enter The Lexus Enthusiast Second Anniversary Contest—winners will be announced tomorrow at 3PM EST (7:00 UTC). Anyone from the USA, Canada or the European Union can enter, with prizes provided by VAIS Technology, Sewell Lexus, Bel-Air Lexus and Lexus UK. For full details …

Kevin · June 4th, 2009

Lexus LFA Concept in Next Need for Speed Video Game

Video game fans will be getting a chance to test-drive the Lexus LFA in the new Need for Speed SHIFT—here are some screenshots: Based on the 2007 LFA II Concept, this virtual supercar will be one of 65 vehicles in the next NFS when it’s released in September. (Also, Gran Turismo 5, the long awaited …

Kevin · June 4th, 2009

Lotus to use Lexus LFA V10 in Upcoming Supercar?

While catching up on last week’s news, one interesting story that popped up was from EVO—apparently, Lotus may use Lexus engines in their upcoming Esprit supercar: The new Lotus Esprit, due in 2012, could be powered by the high-revving, 500bhp V10 engine from the as yet unlaunched Lexus LF-A…This brings the prospect of a flagship, …

Kevin · June 2nd, 2009

Lexus Hybrid Challenge with Serena Williams & Juan Martin del Potro

How’s this for a challenge: As part of the Madrid Tennis Open happening this week in Spain, Lexus sponsored a contest between Serena Williams and Juan Martin Del Potro to see who could use the least amount of fuel driving the RX 450h over 100m—all while balancing a tennis ball on the hood: I’m not …

Kevin · May 14th, 2009

Lexus to Enter the DTM Racing Series?

According to Touring Car Times, the photo of the Lexus IS-F Racing Concept could be an indication that Lexus will be joining the Deutsche Tourenwagen Masters car racing series: The rumors on which manufacturer would join Audi and Mercedes in the Deutche Tourenwagen Masters have been many during the recent years. Since the talks about …

Kevin · January 7th, 2008

The Hybrid Debate

Sponsored by Lexus, The Hybrid Debate is a new website/weblog that will be examining the impact and importance of hybrids on society: The purpose of this debate is to look at hybrid cars in a completely new way. Rather than speculating about where the technology is going, we’re asking our contributors to imagine it has …

Kevin · November 21st, 2007

Lexus US Virtual Open Winner Crowned

Happening much faster than I expected, the Lexus US Virtual Open tennis finals were held yesterday in a match between Benjamin Melinger and Peter Reyes, with Melinger winning after a fierce battle: Melinger, of course, wins the grand prize, a year-long lease of the upcoming Lexus IS-F. I can’t help but wonder how great this …

Kevin · September 7th, 2007

Photos from US Virtual Tennis Open

The US Virtual Open, sponsored by Lexus, is taking place in New York right now, and while I had seen digital mockups of the court, WiiNintendo.net has posted up some photos from the event: From the photos, it looks to be a lot of fun, especially with the small tennis court that allows players to …

Kevin · September 5th, 2007

New US Tennis Open Commercial with Andy Roddick: The Big Backup

There’s a new IS commercial airing as part of Lexus’ US Tennis Open Sponsorship, featuring Andy Roddick chasing a tennis ball through New York streets: There’s a few interesting things about this commercial, one of which is a major disappointment. As you may know, Lexus is also sponsoring a US Tennis Virtual Open during the …

Kevin · August 31st, 2007

The Lexus Virtual Tennis Open

Lexus will be sponsoring a “Virtual Tennis Open” to go with its sponsorship of the real-life U.S. Tennis Open taking place next month in New York City. The three-day virtual tournament will use the Nintendo Wii as the gaming platform, and will take place on a scaled down tennis court, pictured below: The winner of …

Kevin · August 21st, 2007

Lexus U.S. Open Commercial: Road Trip

The final Lexus commercial from the US Open has just appeared on the Internet, courtesy of my favorite Youtuber, bbakshow: Surprising as it may be, people searching for this commercial have made up an significant percentage of my traffic since launch, and I’m very happy to have found it. Being my first time seeing it, …

Kevin · July 25th, 2007

Lexus Commercial: Which Golfer Will You Be?

It’s starting to feel like an everyday occurrence to find something linking Lexus with golf, and today’s no exception. As part of their U.S. Open sponsorship, three commercials were made, one of which I’ve already posted about, and here’s another: I’ll admit, at first this commercial confused me, as I searched for some connection between …

Kevin · July 7th, 2007

Lexus Sponsors New Cars.com Mobile Site

Lexus will be the first sponsor of Cars.com Mobile, a new site created exclusively for car info on-the-go. While their involvement is seem to be limited to a simple banner ad directing visitors to the Lexus’ mobile offering, the actual site sounds like a very interesting service: Visitors will be able to search Cars.com’s inventory …

Kevin · July 5th, 2007

More on Lexus & The U.S. Open

The Pittsburgh Post-Gazette has given us more insight into Lexus’ presence at the U.S. Open: The U.S. Open at Oakmont marked the first time the USGA has used corporate sponsors in its history, and in the 107-year history of the Open. “American Express was the only other sponsor,” noted Vince Salisbury, event marketing manager for …

Kevin · June 18th, 2007

Lexus & The U.S. Open in Oakmont

The U.S. Open at Oakmont wrapped up today, and Lexus certainly did their part as the main sponsor of the event. Not only did they provide LS 460’s to every golfer during their time in Pittsburgh (with the exception of Tiger Woods, who drove a Buick Enclave), they created an incredibly extensive website at myownpursuit.com …

Kevin · June 17th, 2007

Lexus & Golfers Are A Perfect Match

Rounding out this week of surveys and studies is a rather strange birdie — Lexus, as the first ever automotive partner of the United States Golfing Association (USGA), conducted a survey of golfers and found themselves looking in a mirror. It seems like Lexus and golfers have that very same relentless pursuit of perfection: Four …

Kevin · June 8th, 2007

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