Not only did they provide LS 460’s to every golfer during their time in Pittsburgh (with the exception of Tiger Woods, who drove a Buick Enclave), they created an incredibly extensive website at myownpursuit.com that lets interested viewers to glean tips from the pros:
Featuring over twenty videos and articles from pro golfers, there’s plenty of proof that Lexus is taking their sponsorship very seriously.
One interesting service Lexus provided, and I would love to see an example if anyone feels like sharing, was creating a special area where people could have their photos taken on the course, which are then posted to their site for download. Pretty neat feature, it must be said.
UPDATE: I found an example of the Lexus photobooth while browsing the US Open site: