Lexus Commercial: The Perfect Putt
With Lexus as a partner to the USGA and sponsor of this weekend's U.S. Open, it was only a matter of time before we saw a golf-related commercial
Lexus Enters Fifth Year as Automotive Partner of USGA
Lexus will be celebrating its fifth year as the first (& only) automotive partner of the USGA at this week's U.S. Open Championship. To mark the occasion, a series of golf videos have been published on the Lexus Facebook page.
Comparison: Lexus CT 200h vs. Nissan Leaf vs. VW Golf GTD
This Auto Express video showdown between the Lexus CT 200h, Nissan Leaf & VW Golf GTD had all the potential for a very interesting comparison, but ultimately fizzles with its focus on superficial testing criteria rather than examining the differences between the three models.
Dimpled Lexus LS 460L to Debut at U.S. Open
Lexus will have a one-off LS 460L to show at the U.S. Open in Farmingdale NY next week, having commissioned a full-body cover designed to look like the surface of a golf ball. Lima Ohio reports on the story behind the vehicle: It all started with mailboxes. Brad Smith began making and selling mailboxes that …
Lexus U.S. Open Commercial: Road Trip
The final Lexus commercial from the US Open has just appeared on the Internet, courtesy of my favorite Youtuber, bbakshow: Surprising as it may be, people searching for this commercial have made up an significant percentage of my traffic since launch, and I’m very happy to have found it. Being my first time seeing it, …
Lexus Commercial: Which Golfer Will You Be?
It’s starting to feel like an everyday occurrence to find something linking Lexus with golf, and today’s no exception. As part of their U.S. Open sponsorship, three commercials were made, one of which I’ve already posted about, and here’s another: I’ll admit, at first this commercial confused me, as I searched for some connection between …
Women Golfers Driven to Succeed
The U.S. Women’s Open is coming up, and in a mirror of their previous mens survey, Lexus quizzed women golfers about their commitment to the game. The results are surprisingly similar: Women are spending even more hours than men on the driving range (5 vs. 4 hours) Thirteen percent of women golfers would give up …
Lexus U.S. Open Commercial with Nick Watney, Bobby Jone...
A new LS commercial debuted during last week’s U.S. Open, and it’s one of those posthumous pitchmen type of ads — Current PGA player Nick Watney picks up golf greats Bobby Jones, Sam Snead and Ben Hogan for a round of golf: A nice sentiment, I suppose, but this type of celebrity appropriation never sits …
More on Lexus & The U.S. Open
The Pittsburgh Post-Gazette has given us more insight into Lexus’ presence at the U.S. Open: The U.S. Open at Oakmont marked the first time the USGA has used corporate sponsors in its history, and in the 107-year history of the Open. “American Express was the only other sponsor,” noted Vince Salisbury, event marketing manager for …
Lexus & The U.S. Open in Oakmont
The U.S. Open at Oakmont wrapped up today, and Lexus certainly did their part as the main sponsor of the event. Not only did they provide LS 460’s to every golfer during their time in Pittsburgh (with the exception of Tiger Woods, who drove a Buick Enclave), they created an incredibly extensive website at myownpursuit.com …
Lexus & Golfers Are A Perfect Match
Rounding out this week of surveys and studies is a rather strange birdie — Lexus, as the first ever automotive partner of the United States Golfing Association (USGA), conducted a survey of golfers and found themselves looking in a mirror. It seems like Lexus and golfers have that very same relentless pursuit of perfection: Four …