More Lexus “Hard Way” Videos

The Hard Way is shaping up to be a memorable start to the year for Lexus — here’s some more short videos showing the great lengths taken in the manufacturing of a Lexus:

Without a doubt, Lexus has picked with perfect spokesman for this campaign. Paul Williamsen of Lexus College is brilliant in these videos, and I would almost guess that everything he’s saying is only loosely-scripted — his knowledge of Lexus is simply beyond description.


  1. Really like all this!
  2. That is totally awesome.
  3. RDS

    Already watch them all ... :P
  4. @krew :