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More Lexus “Hard Way” Videos

The Hard Way is shaping up to be a memorable start to the year for Lexus — here’s some more short videos showing the great lengths taken in the manufacturing of a Lexus:

Without a doubt, Lexus has picked with perfect spokesman for this campaign. Paul Williamsen of Lexus College is brilliant in these videos, and I would almost guess that everything he’s saying is only loosely-scripted — his knowledge of Lexus is simply beyond description.

Comments
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Really like all this!
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    Howiefied
  • January 18, 2011
That is totally awesome.
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    RDS
  • January 18, 2011
Already watch them all ... :P
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    DuDE
  • January 19, 2011
@krew : http://www.youtube.com/watch?v=sWX2Tnrcb6M&feature=channel

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