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Akio Toyoda Profile

Akio Toyoda

Admittedly, this is the third time in a row that I’ve linked to The Automotive News, but today’s profile on Toyota President Akio Toyoda is not to be missed — some choice quotes:

[…]Toyoda embarked on a quest to become one of the company’s top certified test drivers and its top car critic. That challenge and journey combined to forge Toyoda’s management priorities, ones that now are reshaping Toyota in a time of crisis.

By getting behind the wheel and scrutinizing product, the 54-year-old Toyoda believes he is living out the company’s guiding principle: “Genchi, Genbutsu” — Japanese for “go and see for yourself.”

“Growth in itself is not bad if you can cultivate the human resources to keep up,” Toyoda said. “But I don’t want to be the largest company in the world. I want to be the best.”

There’s something so refreshing about President Toyoda’s passion — it’s so clear in everything he does, and it’s that sincerity that makes me so excited about the future of both Toyota & Lexus.

(About this article — Automotive News is a subscription site, but will usually allow guests to click through and read an story or two. First thing to try is the direct link, but if that doesn’t work, paste the direct link into a web proxy like KProxy — that should bring you to the article.)

Update: This article can be read on the Autoweek website, which has republished the Automotive News story. (Thanks jruhi4)

[Source: Automotive News]

The entire article is actually available for free at Automotive News' sister site AutoWeek. here's the link:
@jruhi4: Thanks, I've updated the post!
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  • January 22, 2011
Hi. Pictures of Mr Toyoda at Tokyo Auto Salon here. (It isn't my page. I found it by google just now.) Hope you enjoy it. (^_^)b
@ano: I wonder what he's doing in each of those pictures!