For the second time this year, Lexus finds itself in a trademark battle with a porn star. Earlier this year, it was the Detroit-based Lexus Cash, and now it’s a Swiss gay porn actor that simply goes by Lexus.
Seems like an open-and-closed case, except the actor is claiming his moniker comes from a Greek God:
Grangier, who says his SpunkLand star selected his stage name in reference to the Greek god Lexus and not the Toyota-produced luxury vehicle…“If Eboys Studio and Toyota Motors cannot reach an agreement,” he added, “Eboys Studio will have no other choice but to go to legal action. We will defend our case and our rights. A judge would have to decide if such [a] trademark can prohibit us [from using] the name of a Greek god in our movies.”
Considering Lexus was a made-up word, I’m not sure where the Greek god angle is coming from. Nothing from Google suggests otherwise, unless you count an entry in the Uncyclopedia, and somehow I don’t think that’s going to hold much weight in court.
[Source: Gaywired]