AdvertisingBrandingUSA

Mine Magazine Launches

The New York Times has a good summary of the launch of Mine Magazine, the customized, print-on-demand venture put together by Time Warner & Lexus: Subscribers pick five of eight magazines, like Food & Wine or Sports Illustrated, and articles from those magazines appear in their custom magazines. Readers receive several issues with an article …
AdvertisingBrandingHybridsUSA

Lexus Rakes Up Their New Yorker Advertising

Included in the latest issue of the New Yorker was Lexus advertising of a different sort — mixed among the pages were leaves from the Salal bush, printed with slogans like the one above. NPR’s MJ Davis decided to investigate: Each leaf was unique, smelled like something derived from the earth and tasted — yes, …