Brilliant New Print Ad for the 2013 Lexus ES
This new print ad for the 2013 Lexus ES can only be described as super-awesome.
Kevin · October 9th, 2012
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Three More 2013 Lexus ES Commercials
The 2013 Lexus ES marketing campaign kicked off this week with a brand new commercial, and now three additional commercials have been released.
Kevin · September 7th, 2012
Revisiting the 1998 Lexus GS 400 “Something Wicked This Way Comes” Marketing Campaign
No better time than a Friday afternoon to look back at one of Lexus' most successful marketing campaigns ever -- the still impressive Something Wicked This Way Comes commercials for the 1998 GS 400.
Kevin · August 5th, 2011
Old Lexus LX 470 Print Ads from Australia
In a random search, I stumbled across this set of Lexus Australia print ads for the Lexus LX 470 (click for larger versions): These M.C. Escher-style designs are wild to look at, but relating it back to the LX 470 is almost too subtle — my guess is that it was a combination of the …
Kevin · March 22nd, 2011
Four Lexus HS 250h Print Ads
Along with its run of commercials, Lexus USA will also be promoting the HS 250h in four print ads (click for larger images): These print ads are similar in tone to both the 2010 RX & Power of H commercials, and the equal-parts emphasis on technology and eco-friendly works very well with the HS. (John …
Kevin · September 25th, 2009
Mine Magazine Launches
The New York Times has a good summary of the launch of Mine Magazine, the customized, print-on-demand venture put together by Time Warner & Lexus: Subscribers pick five of eight magazines, like Food & Wine or Sports Illustrated, and articles from those magazines appear in their custom magazines. Readers receive several issues with an article …
Kevin · April 22nd, 2009
New Lexus LX 570 Print Ads from Australia
Took a second for me to figure out these new Australia print ads for the Lexus LX 570, be sure to click on the images for a larger version: These remind me of the previously featured LX 570 print ads from last year. [Source: Pixel Blog]
Kevin · April 14th, 2009
Lexus Rakes Up Their New Yorker Advertising
Included in the latest issue of the New Yorker was Lexus advertising of a different sort — mixed among the pages were leaves from the Salal bush, printed with slogans like the one above. NPR’s MJ Davis decided to investigate: Each leaf was unique, smelled like something derived from the earth and tasted — yes, …
Kevin · November 15th, 2007
Analyzing the Chemical Properties of the Lexus RX 400h Advert
The new Lexus RX 400h print ad may be a good looker, but according to the Chemist’s Laboratory Notebook blog, it’s just a pretty picture: Whenever I see chemical information or structures in real world situations, it makes me excited that non-chemists are getting a little exposure to what I work with every day. Usually …
Kevin · August 1st, 2007