Brilliant New Print Ad for the 2013 Lexus ES

Posted by Kevin on October 9th, 2012

This new print ad for the 2013 Lexus ES can only be described as super-awesome:

Just to explain — an iPad has to be placed behind the print ad, with either the Sports Illustrated app or this website loaded. Lexus, who pioneered this technique, is calling it CinePrint.

Creating amazing, indeed.

[Via: Mashable]

Comments

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BlackDynamiteNY
October 9, 2012

Very nice, but I have to have the magazine ad, an iPad, and an app for this ad. Great, if you are really that into looking at ads...... BD

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blkpantha
October 9, 2012

its still cool

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Brilliant New Print Ad for the 2013 Lexus ES

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