This new print ad for the 2013 Lexus ES can only be described as super-awesome:
Just to explain — an iPad has to be placed behind the print ad, with either the Sports Illustrated app or this website loaded. Lexus, who pioneered this technique, is calling it CinePrint.
Creating amazing, indeed.
Hard to believe it's been two years since the concept's debut in LA.
Future badge also included in the submission.
An extended 60-second version has been released in advance of the big game.
Owner updates from Lexus Enthusiast editor Kevin Watts.