This new print ad for the 2013 Lexus ES can only be described as super-awesome:
Just to explain — an iPad has to be placed behind the print ad, with either the Sports Illustrated app or this website loaded. Lexus, who pioneered this technique, is calling it CinePrint.
Creating amazing, indeed.
Fair Warning: This content may not be suitable for work.
CAR Magazine pits the Lexus RC F with the BMW M4 and Ford Mustang -- this is a comparison worth reading!
Some long weekend reading from Road & Track.
Owner updates from Lexus Enthusiast editor Kevin Watts.