This new print ad for the 2013 Lexus ES can only be described as super-awesome:
Just to explain — an iPad has to be placed behind the print ad, with either the Sports Illustrated app or this website loaded. Lexus, who pioneered this technique, is calling it CinePrint.
Creating amazing, indeed.
Hard to believe it's been two years since the concept's debut in LA.
Make sure to squint when looking at these renderings.
Actress Minnie Driver will also have her debut at the new voice of Lexus.
Owner updates from Lexus Enthusiast editor Kevin Watts.