Brilliant New Print Ad for the 2013 Lexus ES

This new print ad for the 2013 Lexus ES can only be described as super-awesome:

Just to explain — an iPad has to be placed behind the print ad, with either the Sports Illustrated app or this website loaded. Lexus, who pioneered this technique, is calling it CinePrint.

Creating amazing, indeed.

[Via: Mashable]