This new print ad for the 2013 Lexus ES can only be described as super-awesome:
Just to explain — an iPad has to be placed behind the print ad, with either the Sports Illustrated app or this website loaded. Lexus, who pioneered this technique, is calling it CinePrint.
Creating amazing, indeed.
Hard to believe it's been two years since the concept's debut in LA.
Atomic Silver is just the latest example of a legendary Lexus color. What are your top five all-time favorites?
Make sure to squint when looking at these renderings.
Owner updates from Lexus Enthusiast editor Kevin Watts.