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Lexus Rakes Up Their New Yorker Advertising

The Lexus New Yorker Leaf Ad

Included in the latest issue of the New Yorker was Lexus advertising of a different sort — mixed among the pages were leaves from the Salal bush, printed with slogans like the one above. NPR’s MJ Davis decided to investigate:

Each leaf was unique, smelled like something derived from the earth and tasted — yes, I’ll admit it — like your average dirt. Then the New Yorker called and told me that the insert, at page 54, includes the following disclaimer:

No plants were harmed in the making of this advertisement. The leaves, from the Salal bush, are harvested annually and are completely renewable. Once harvested, the leaves were then treated with a simple glycerin solution to temporarily preserve shape and color.

Well, that’s certainly unique.