Lexus Launches Ignition Project

In coordination with their 2013 ES marketing push, Lexus USA has launched the Ignition Project, a program that will fund four start-up technology projects based on Facebook user votes.
Kevin · September 26th, 2012

Three More 2013 Lexus ES Commercials

The 2013 Lexus ES marketing campaign kicked off this week with a brand new commercial, and now three additional commercials have been released.
Kevin · September 7th, 2012

Unleash the Lexus LFA

Lexus USA has something special planned with the LFA on August 1st
Kevin · July 23rd, 2012

Lexus Social Media Fundraiser

Lexus announced a social media fundraiser today using their Facebook and Twitter accounts.
Kevin · December 5th, 2011

Lexus Fans Asked to Submit Photos for Next Week’s GS 350 Reveal

How would you like to be part of the Lexus GS 350 Pebble Beach debut next week? Lexus is making it easy by asking Facebook fans to submit photos of themselves (either with or without their Lexus) to be part of a special presentation that will be shown both live and on Facebook just prior to the official reveal.
Kevin · August 9th, 2011

Edmunds Inside Line Spending a Week with the Lexus LFA

Starting today, the Edmunds Inside Line editors have the enviable task of driving the Lexus LFA for a full week road test, with plans to put the supercar through its paces on a California mountain road and make the trip to Las Vegas for a Wednesday night car meet. The IL editors will updating both …
Kevin · April 11th, 2011

Online Chat with Lexus USA’s Mark Templin (Live)

With the Facebook & Twitter online chat with Lexus USA General Manager Mark Templin scheduled to begin in just under a hour from now, I thought it would be a good idea to set up a place to follow along. I will be updating this post with direct quotes from the Q&A session, along with …
Kevin · November 12th, 2010

Dinner with Lexus USA General Manager Mark Templin

Speaking of meals with Lexus General Manager Mark Templin, he recently made a visit to a customer’s home to discuss Lexus & its competitors, along with sharing a meal — here’s a short clip of the visit: Between this and tomorrow’s online chat, we’re certainly seeing an evolution in the conversation between Lexus & its …
Kevin · November 11th, 2010

Virtual Lunch with Lexus USA General Manager Mark Templin

This Friday, Lexus USA Vice President and General Manager, Mark Templin, will be taking part in a special online chat on Facebook & Twitter, and will be available to answer any questions you may have about Lexus, past, present or future. Even better, Lexus has asked me to provide a question to start off the …
Kevin · November 10th, 2010

Facebook Fans Question Lexus CT 200h Chief Designer

Recently, Lexus Europe asked their Facebook fans to submit questions to Lexus Design Manager Takeshi Tanabe about the CT 200h — in the end, four questions were chosen and the answers have just been posted. (Funny fact: Three of the four questions use the word “sexy”.) Read the full Q & A
Kevin · June 1st, 2010

Lexus CT 200h at Geneva VIP Preview

With little more than twelve hours before the Lexus CT 200h’s debut at the Geneva Auto Show, Lexus hosted a VIP sneak peek of the compact hatchback—here are some photos from the event: These CT 200h photos at the Geneva Auto Show are just the first of a massive onslaught we can expect over the …
Kevin · March 1st, 2010

Win a Lexus HS 250h for a Year!

To promote the release of the HS 250h, Lexus USA is having a contest to give away two full-year test drives of the new luxury hybrid, along with 100 week-long test drives—here’s Lexus Vice-President of Marketing, David Nordstrom, with the full details: Entering is simple, just visit, sign up for a profile and then …
Kevin · July 2nd, 2009