AdvertisingSouth Africa

Video: Lexus Billboard That Can Read Minds

Lexus LS Billboard Reads Minds

Lexus South Africa has created a billboard that knows exactly what drivers are thinking:

The mental suggestions don’t appear very subtle, but most would be visual background noise to a driver — a clever idea with a unique challenge, very well done.

  • H
    Hamed Al Sayes
  • May 18, 2015
I promised myself Lexus is the FUTURE!!! And it seems like I'm right!!
  • D
  • May 18, 2015
That was incredible. I loved everyone's reaction too. Also, side note: the spokesman's voice was pretty cool sounding too lol
  • M
  • May 18, 2015
I had to each the video twice (parts of it three times) to figure out what they were getting at. Once I did, the message about the LS became a little clearer. But ads like that, I guess, just aren't aimed at people like me. And, on the other hand...they don't have to be aimed at me. I have a lot of respect for the Lexus LS, even without electronic back-ups.