AdvertisingLexus IS: Second GenerationUSA

New Lexus IS Print Ad in 2013 Sports Illustrated Swimsuit Issue

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Lexus has released a print ad for the new Lexus IS in the Sports Illustrated Swimsuit issue, and just like last year it involves a unique twist on the swimsuit photoshoot — here’s a video to explain:

There’s also two additional pages from the four-page spread:

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The IS will also be part of Sports Illustrated’s first-ever 3D projection mapping video at Caesars in Las Vegas tonight — the event is streaming live if swimsuits are your kind of thing.

[Source: Ad Week]

Comments
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Silver on F sport..
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    BlackDynamiteOnline
  • February 13, 2013
I think young guys might notice these ads.  Maybe..... BD
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Must. Obtain. More money.
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Nice ads. At first I didn't see the people in the first ad, but I like what they did with it. 

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