Discussion: Should Lexus ditch their name badge?

Lexus Name Badge

An interesting discussion has popped up over @ Club Lexus: Should Lexus remove the word “Lexus” from their vehicles?

Most users (65% at last glace) like the name badge, and I have to agree. The balance of the Lexus badge, the big L logo and the model name is perfect to me, and should be considered a Lexus trademark, not a flaw. Another thing to consider when looking at competitors: BMW includes their full name in their logo badge, and could you imagine squeezing Mercedes-Benz on the back of any car?

What’s your opinion? Jump on over to the Club Lexus forums to share your thoughts, or leave them here in the comments.