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Lexus News: Lexus LX: First Generation

Lexus LX 450 Commercial


Time for a blast from the past with this ’96 Lexus LX 450 commercial: The commercial’s slogan: “It’s everything a Lexus is, and everything a Lexus isn’t” is similar in message to the way the IS-F was introduced (“F is everything you thought we weren’t”), and for good reason. Both models expanded the Lexus brand […]

1996 Lexus LX 450 Commercial with a Surprise Twist


It turns out the IS-F isn’t the first time Lexus has marketed a vehicle as the opposite of what you’d expect from the company, take a listen to the tagline of this 1996 LX 450 commercial: “It’s everything a Lexus is, and everything a Lexus isn’t.” sounds pretty close to the IS-F’s “Everything you thought […]