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Kevin

Articles: 6343

Advertising Commercials Videos

Lexus Commercial: Imagination is Everything

Posted by Kevin on April 23rd, 2008

This is, without a shadow of a doubt, the weirdest Lexus commercial I’ve ever seen: A creepy man chasing a crying princess while riding a stick horse. Sure it’s a fairy tale, sure it’s a child’s imagination, but if I saw this as a kid I would have been completely freaked out.

Concepts Lexus LFA Racing Videos

Video of the Lexus LF-A Racing Prototype on Nürburgring

Posted by Kevin on April 22nd, 2008

A short video of the Lexus LF-A Racing prototype beaming its way through Nürburgring has emerged: The sound of the supercar is practically insane, and judging by the ridiculous speed it’s capable of, could Toyota just being playing mindgames when they stated that they would not be looking to win the 24hour Nürburgring in May? …

Concepts Lexus LFA Racing

Lexus LF-A Racing Prototype confirmed for 24 Hour Nürburgring Race

Posted by Kevin on April 21st, 2008

The Lexus LF-A Racing prototype has been confirmed as an entrant into the the Nurburgring 24 hour endurance challenge next month. The race, officially called the 36th ADAC Zurich 24h Race 2008, will take place in Germany on May 23-24. Although it seems contrary to the idea of racing, Toyota also announced that they would …

1st Generation Lexus SC Videos

Lexus SC’s Gone Wild Video

Posted by Kevin on April 20th, 2008

A group of dedicated first-gen Lexus SC owners from Club Lexus have put together an extraordinary video tribute to their cars, complete with synchronized routines and even a touch of humor: Great job by everyone involved, it’s definitely “the passionate pursuit” in full effect.

1st Generation Comparisons Competitors Europe Lexus IS-F

Top Gear Comparison: Lexus IS-F vs. BMW M3 vs. Mercedes C63 vs. Audi RS4

Posted by Kevin on April 20th, 2008

We knew from last month’s Top Gear article that Tom Ford was quite impressed by the Lexus IS-F, though he wasn’t quite sure how it stacked up against its competitors. Well, now the answer’s out, as Ford got a chance to compare the IS-F with the BMW M3, Mercedes C63 and the Audi RS4: The …

Branding Hybrids USA

Photos of the Lexus Hybrid Living Suites

Posted by Kevin on April 18th, 2008

Design blog Cool Hunting

Branding Official Events Sponsorships USA

Lexus Lifestyle Marketing

Posted by Kevin on April 17th, 2008

Autoweek has a story about Lexus’ latest grassroots marketing campaign, and it’s much more than teaming up with the Fairmont Hotel chain to create the “hybrid-living suites”: For a more routine hotel stay, Lexus owners at 13 other boutique hotels receive $100 vouchers for dining and spa services. Those hotels also will offer no-charge access …

1st Generation Advertising Commercials Lexus IS-F Videos

Lexus IS-F TV Commercial

Posted by Kevin on April 17th, 2008

Though the Lexus IS-F’s national advertising campaign is limited strictly to movie theaters, dealers were also given a commercial made up of three of the 15-second ads. Here’s one for Lexus Stevens Creek, located in San Jose: They work really well sewn together like this, the end result is very impressive.

Concepts Lexus LFA Mods Racing Spy Shots

Race-Ready Lexus LF-A spotted near Nürburgring!

Posted by Kevin on April 16th, 2008

The Lexus LF-A is certainly causing a stir with its return to Nürburgring, as spy photographers were treated to a special surprise today with the appearance of the prototype supercar decked out in a full assortment of racing trim. Here’s a breakdown: Super-large fixed rear wing Redesigned front bumper with stacked side plates and a …

Competitors Concepts Lexus LFA Manufacturing

Does the Nissan GTR have anything to do with the Lexus LF-A delay?

Posted by Kevin on April 15th, 2008

Looks like whatever the problem was yesterday has been solved, because the Lexus LF-A was seen moving on its own power today, no doubt prepping for its time on Nürburgring. With that in mind, Motor Trend seems to think the real reason the LF-A has been absent from the ‘ring for so long is that …

1st Generation Comparisons Competitors Lexus IS-F

Autoweek Comparison: Lexus IS-F vs. Nissan GTR

Posted by Kevin on April 15th, 2008

I’ve been waiting for a magazine to compare the Lexus IS-F and the Nissan GTR for a while now, and Autoweek has done just that, though it’s a much friendlier affair than the usual head-to-head: The GT-R is the faster car, but it is not necessarily better to drive. With the cars hot-shoed back-to-back, the …

Concepts Lexus LFA Photos Racing Spy Shots

New Lexus LF-A Spy Shots

Posted by Kevin on April 15th, 2008

The good news: Two new Lexus LF-A prototypes were just spotted at Nürburgring, which could quite possibly mean that the rumored development problems may finally be solved. The bad news: The LF-A had to be pushed into the garage, which could quite possibly mean that the rumored development problems may still be causing trouble. You …

1st Generation Lexus IS-F Mods Special Editions USA

Hennessey to Tune Lexus IS-F

Posted by Kevin on April 15th, 2008

Best known for for their insanely souped-up Dodge Vipers, Hennessey Performance Engineering will be turning their attention on the Lexus IS-F: In an interview with Inside Line, John Hennessey dropped some broad hints as to his next project: “We have a new IS-F coming in next week. Our plan with that car is to test …

1st Generation Branding Lexus IS-F Official Events Racing USA

Lexus Performance Driving Academy

Posted by Kevin on April 14th, 2008

Last month, it was announced that the annual Taste of Lexus traveling test drive tour would be discontinued and replaced with smaller, more targeted events. The reasoning was that too many current owners were taking part, even making up 75% of the audience in some locations. Regardless of how much sense it makes to close …

Personal Site News

A Weekend Away

Posted by Kevin on April 11th, 2008

Just a quick note, I’ll be away from a computer for the next couple days and will resume posting on Monday. (Hopefully the GS-F isn’t announced this weekend!)

Branding Europe Hybrids

Hybrids (Still) Central to Lexus Strategy in Europe

Posted by Kevin on April 10th, 2008

For whatever reason, Business Week has become particularly concerned with how Lexus is doing in other parts of the world. First there was an article a couple weeks ago about the company’s sales in Japan (which I partially refuted), and now a new story has sprung up about how hybrid technology may be the key …

Future Hybrids Japan Photochops

Drawings of the Lexus Dedicated Hybrid (and the 1-Series Competitor?)

Posted by Kevin on April 10th, 2008

No idea just how close it will be to the real deal, but Club Lexus member GFerg has posted up a drawing of what the dedicated hybrid from Lexus might look like, taken from the Japanese magazine Mag-X: All in all, it doesn’t look all that bad, but I’m still scratching my head at how …

3rd Generation Lexus LX Reviews

Four Wheeler Magazine reviews the Lexus LX 570

Posted by Kevin on April 9th, 2008

Four Wheeler magazine recently tested the Lexus LX 570, and it’s an interesting read for anyone thinking about the LX as more than just a giant on-road cruiser: The really big news, however, can be found beneath the framerails, where an all-new independent A-arm front/four-link rear suspension system utilizes Lexus-exclusive computer-managed hydraulics to lift and …

Branding Hybrids USA

Lexus & Fairmont Hotels create Hybrid Living Suites

Posted by Kevin on April 9th, 2008

Lexus and Fairmont Hotels & Resorts have teamed up to create eco-friendly hotel suites in two of Fairmont’s luxury hotels: Fairmont Hotels & Resorts and Lexus are partnering to unveil two “Lexus Hybrid Living Suites” geared for eco-conscious visitors, with the first to launch at The Fairmont San Francisco, followed by The Fairmont Washington, D.C. …

1st Generation Advertising Commercials Japan Lexus GS Lexus GS Hybrid Lexus GS: Third Generation Special Editions Videos

Japanese Commercial for Lexus GS Passionate Black Edition

Posted by Kevin on April 9th, 2008

I have a great love for the Japanese Lexus GS with the Passionate Black interior, so I was excited to discover its commercial on Youtube today. Too bad it’s just recycled footage from a previous advert: This is a stark reminder of the cultural differences between Japan and North America, no way this commercial would …

1st Generation Awards Europe Lexus LS Hybrid United Kingdom

Lexus LS 600hL is the UK Chauffeur Car of the Year

Posted by Kevin on April 8th, 2008

The Lexus LS 600hL has been named the UK Chauffeur Car of the Year by The Chauffeur Magazine (no, really): Key factors behind the judges’ decision included the Lexus hybrid system which allowed for lower emission and competitive fuel economy, build quality, and the reclining and massaging rear seats which can adapt for shiatsu back …

Australia Dealerships

Lexus Australia Dealerships to grow 50% by 2012

Posted by Kevin on April 8th, 2008

When John Roca, the chief executive of Lexus Australia, isn’t leaking the future plans of his employer, he’s busy planning the expansion of Australia’s dealer network by more than 50%: Lexus Australia has announced plans to grow its current 22-strong dealer network by more than 50% by 2012. Dealers will commit A$230m towards new and …

Advertising Commercials Lexus LS Lexus LS: Fourth Generation Sponsorships USA Videos

Lexus LS 460 Commercial: The Life of a US Open Tennis Ball

Posted by Kevin on April 8th, 2008

I remember hearing about it last year, but this is the first time I’ve seen this Lexus commercial detailing the life of a US Open tennis ball after its day in the spotlight: Quirky and cute, it’s a neat take on the standard sponsorship advertisement, and makes you think, what really does happen to all …

Australia Future Hybrids Previews Special Editions

Details on Lexus’ Future Lineup

Posted by Kevin on April 7th, 2008

John Roca, the chief executive of Lexus Australia, just can’t seem to help himself when it comes to leaking new product announcements. In an interview with The Australian, Roca dropped information about a number of new vehicles in the Lexus pipeline: Lexus will be expanding the F lineup to include the GS-F, which was rumored …

1st Generation Lexus LS Hybrid Reviews

Technophobe Falls for the Lexus LS 600hL

Posted by Kevin on April 5th, 2008

James Martin, an automobile reviewer for the Daily Mail, has an aversion to car technology, and was pretty sure he was going to despise the Lexus LS 600hL, but then something strange happened: I’m not even into technology on cars. Four wheels and an engine is complex enough – after all these years, it still …

1st Generation Comparisons Competitors Lexus IS-F Reviews

Car & Driver Comparison Test: Lexus IS-F vs. BMW M3

Posted by Kevin on April 3rd, 2008

When I saw that Car & Driver was running a comparison test between the BMW M3 sedan and the Lexus IS-F, I knew it was a forgone conclusion, the BMW was going to come out on top. After all, the 3-series, which the M3 is based on, has been a fixture on C&D’s 10Best list …

Japan Sales Reports

The Real Lexus Numbers in Japan

Posted by Kevin on April 2nd, 2008

Last month, Business Week published a story detailing Lexus’ lack of success in Japan when compared to its German competitors. As a respected magazine, it was easy to take their findings at face value, but by using some actual numbers obtained from the Japanese Automotive Dealers Association, the story looks to have been sensationalized slightly. …

1st Generation Comparisons Competitors Lexus IS-F Reviews Videos

Companion Video from Auto Express’ IS-F/M3/C63 Comparison Test

Posted by Kevin on April 2nd, 2008

Here’s a video to go along with Auto Express’ comparison test of the Lexus IS-F, BMW M3, Mercedes C63 and Audi RS4, though the RS4 is omitted from the footage, due to the fact that it’s been discontinued: It’s nice to see all three cars as they cut a line across the same track, but …

Sales Reports USA

Lexus USA March 2008 Sales Report

Posted by Kevin on April 1st, 2008

The automotive manufacturing recession was in full swing in March, making for another month of sales drops. Here’s the per model breakdown (please note that GS sales are now being grouped): 2008 2007 % Change IS250/350/F 4,798 5,077 1.8 ES350 6,019 7,444 -12.9 GS350/460/450h 1,668 2,103 -14.6 SC430 271 370 -21.1 LS460/600h L 2,125 3,134 …

1st Generation Comparisons Competitors Lexus IS-F Videos

Auto Express Comparison Test: Lexus IS-F vs. BMW M3 vs. Mercedes C63 vs. Audi RS4

Posted by Kevin on March 31st, 2008

Auto Express is the latest to pit the Lexus IS-F against the competition, throwing it into a test against the BMW M3, Mercedes C63 and the Audi RS4. It’s almost a forgone conclusion that the M3 is going to place first, but Auto Express puts in a curveball, calling the Mercedes C63 the best of …

2nd Generation Lexus LS Mods Photos

Flickr Find: Rolling in a Pink Lexus

Posted by Kevin on March 31st, 2008

Flickr user senti-mental1 spotted, of all things, a pink Lexus LS 400 in San Jose: One thing’s for sure, the gold badging has never looked more appropriate.

1st Generation Future Lexus IS-C Photochops

Lexus IS Convertible Coupe Photochop

Posted by Kevin on March 28th, 2008

If you couldn’t tell from the watermarks, Leftlane News commissioned Brenda Priddy to put together a mockup of the previously

2nd Generation Commercials Japan Lexus IS Special Editions Videos

Lexus IS Elegant White Commercial from Japan

Posted by Kevin on March 28th, 2008

We’ve seen some photos of the Japanese special edition Elegant White Lexus IS, and now here’s a weird little commercial to go along with it: It wouldn’t be so strange if the cat didn’t seem to have such a bizarre pose, but it is what it is. (I still can’t stop thinking about the Passionate …

1st Generation Lexus IS-F Reviews

The Auto Enthusiast Reviews the Lexus IS-F

Posted by Kevin on March 27th, 2008

The Car Enthusiast has posted up a review of the Lexus IS-F, and it’s quite clear it wasn’t what they were expecting at all: For Lexus, this section is key to the IS F being taken seriously as a performance car for real driving enthusiasts. The competition is not only fierce, but established. Car nuts …

Dealerships East Asia

Lexus to launch in India

Posted by Kevin on March 27th, 2008

It was rumored late last year, but according to the India’s Economic Times, Lexus is planning to bring their cars into the market by 2010, starting with the LS and LX models: [Toyota] has started the preliminary groundwork in terms of strategy and dedicated dealership network which will be different from the network that sells …

1st Generation Advertising Commercials Lexus IS-F USA Videos

Lexus IS-F Commercials

Posted by Kevin on March 26th, 2008

A couple weeks ago, when it was announced that Lexus would be promoting the IS-F strictly through movie theaters rather than a traditional TV campaign, it had me doubting just how soon the adverts would show up online, but as it turns out, the wait wasn’t very long at all: If I had to choose, …

Hybrids Spy Shots

Lexus Prius Spotted?

Posted by Kevin on March 25th, 2008

Club Lexus member duyl27 spotted a re-badged Prius out in the sunny state of California, complete with a lowered stance and dual-quad exhausts: It’s funny regardless, but with the rumours of an official re-badged Lexus Prius floating around, it definitely takes on a second meaning. All in all, and I say this with a hint …

Autoshows Concepts Europe Lexus LFA Lexus LFA Roadster Videos

Lexus LF-A Video from European Debut

Posted by Kevin on March 25th, 2008

To mark the European debut of the Lexus LF-A Roadster Concept at the Frankfurt Auto Show, Lexus put together a truly spectacular video, albeit with no actual in-motion footage. Click the photo below to be taken to the mini-site: I imagine this would have been used as a video introduction to the vehicle’s unveiling at …

Autoshows Tech USA

The Lexus/Gran Turismo Exhibit @ The NY Auto Show

Posted by Kevin on March 24th, 2008

Jalopnik has posted up a report on the various video game exhibits at this year’s New York Auto Show, including a Lexus IS-F special edition of Gran Turismo 5 Prologue: Lexus had three driving simulators set up running the highly anticipated Gran Turismo 5 Prologue that’s due out in mid-April. Since it was obviously a …

Japan Lexus IS Lexus IS: Second Generation Manufacturing Videos

Behind-the-Scenes Video of Lexus Car Manufacturing

Posted by Kevin on March 24th, 2008

This Lexus-produced video showing the manufacturing process of the IS is full-on fantastic: I’ll admit to a soft spot when it comes to this type of behind-the-scenes video footage, and no matter how many times I read about it, it’s mind-boggling just how quality-obsessed Lexus really is. I was particularly impressed by the electronic tools …

1st Generation Comparisons Competitors Lexus IS-F Videos

Video: Lexus IS-F vs Last-Generation BMW M3 (among others)

Posted by Kevin on March 24th, 2008

If you remember the Lexus IS-F vs Audi RS4 video that was posted online last week, this new video is from the same people, and it’s similar in results and sketchiness: Watching the IS-F demolish a host of older cars doesn’t really do much for me, and I don’t think there was a single fair …

Advertising Commercials Lexus Lexus ES Lexus ES: Fifth Generation Videos

Lexus ES Commercial: Touch

Posted by Kevin on March 21st, 2008

I noticed earlier this week that Lexus was featuring the ES 350 heavily on their US site, and it seems to have extended to TV as well:

In the News Japan Sales Reports

Lexus Still Struggling in Japan

Posted by Kevin on March 21st, 2008

BusinessWeek has a story in this week’s magazine about the issues Lexus is having establishing the brand in Japan: Although Lexus hit American showrooms 19 years ago and has been the top-selling luxury nameplate in the U.S. since 2000, it didn’t arrive in Japan until 2005. By that time German brands dominated the high end, …

Branding Official Events USA

Future Taste of Lexus Events Cancelled

Posted by Kevin on March 20th, 2008

Beginning this year, Lexus USA will be replacing their annual Taste of Lexus travelling test drive events with a series of three separate tours, as they try to bring the focus back on the vehicles and not the event itself: “People were coming because we were giving three to four hours of entertainment value.” As …

1st Generation Body Kits Japan Lexus LS Lexus LS Hybrid Lexus LS: Fourth Generation Mods Photo Galleries

New Job Design Lexus LS Body Kit

Posted by Kevin on March 18th, 2008

Job Design, a Japan tuning firm specializing in Lexus & Toyota modifications, has released a new body kit for the Lexus LS, consisting of front wheel vents, a super-dropped suspension and new front & rear bumpers. {embed=“site/gallery” gallery_id=“1133”} I think it’s only natural, in light of the LS’ rather somber and elegant design, that body …

Comparisons Competitors Europe Lexus LS Lexus LS: First Generation Videos

Classic Top Gear 1990: Lexus LS 400 vs. Mercedes 420SE vs. Jaguar 4.0 vs. BMW 735i

Posted by Kevin on March 18th, 2008

Every once and a while, a classic Lexus LS 400 clip will show up on Youtube, showing the car up against its competitors, and it always amazes me just how throughly Lexus thought out their first model. Here we have a 1990 video clip from Top Gear, putting the LS 400 up against the Mercedes …

Branding Europe Hybrids Sales Reports

Hybrid is Lexus brand defining technology in Britain

Posted by Kevin on March 17th, 2008

There’s all sorts of interesting information in this BBC article about Sainsbury’s chief executive Justin King trading in his Maserati Quattroporte for a Lexus LS 600hL, particularly when it comes to the state of Lexus in the UK: Lexus has gone from strength to strength with its hybrid-powered luxury. In the current atmosphere, its new …

1st Generation Lexus IS-F Racing Videos

Timo Glock Driving the Lexus IS-F

Posted by Kevin on March 17th, 2008

Timo Glock, Toyota’s latest F1 driver, was filmed taking the Lexus IS-F out for a racetrack spin, and I’m not all that sure how comfortable he looks: Now that’s one serious driver, I would have liked to see him compete in the Best Motoring comparison. The result might have been quite different.

Lexus Lexus ES Lexus ES: Fifth Generation Lexus RX Lexus RX: Second Generation Special Editions USA

Lexus ES & RX Pebble Beach Commercial, plus Pricing

Posted by Kevin on March 14th, 2008

Two pieces of Lexus Pebble Beach news today, first off, the much searched-for Pebble Beach commercial has surfaced on Youtube: Not much to the commercial, it’s strictly an announcement-style advertisement, but the Pebble Beach edition color really catches my attention. It’s nice to see it on more than just the SC 430. The other news …

1st Generation Comparisons Competitors Lexus IS-F Reviews

Motor Trend Comparison: Lexus IS-F vs. BMW M3 vs. Mercedes C63

Posted by Kevin on March 14th, 2008

The Lexus IS-F comparison tests keep pouring in, this time from Motor Trend, who pits the new super-sedan against its primary competitors, the BMW M3 and the Mercedes C63. Here’s some selected highlights: Steering feedback and response are everything in a car like this…The C63’s turn-in is crisp, with plenty of honest feedback and a …

1st Generation Comparisons Competitors Japan Lexus IS-F Videos

More on Best Motoring’s Lexus IS-F/BMW M3 Comparison

Posted by Kevin on March 13th, 2008

Turns out there was more than one part to the Best Motoring comparison that I posted about a couple days ago. Get comfortable and and take a look at this 20 minute video (for quickness’ sake, the two main competitors as I see them, the BMW M3 and the IS-F, are at 1:25 and 13:36 …

Lexus LS Lexus LS: Fourth Generation Reviews

Autoweek’s Long-Term Report on the Lexus LS 460L

Posted by Kevin on March 13th, 2008

Autoweek has turned in their long term report on the Lexus LS 460L, and the result was just what you’d expect, they didn’t like the prospect of returning the keys whatsoever: …when it comes to extended, over-the-road, full-zoot, family-vacation luxury, our long-term Lexus LS 460 L can’t get enough. Or it couldn’t. We turned in …

1st Generation Advertising Branding Commercials Lexus IS-F

The Lexus IS-F: Coming to a theater near you

Posted by Kevin on March 12th, 2008

Rather than a national TV campaign, Lexus has decided to bring the IS-F to the big screen, using movie cinemas to advertise the new super-sedan: Brian Bolain, national interactive automotive events manager, says the F campaign will not use national TV ads at all. He says the cinema focus was appropriate because in no other …

1st Generation Concepts Lexus IS-F Mods Special Editions Videos

In Motion: Project IS-F by FiveAxis

Posted by Kevin on March 11th, 2008

It’s coming close to four months since the FiveAxis Lexus Project IS-F show car appeared at SEMA, but this is the first time I’ve actually seen it in motion: Just looking at photos, it was hard to really get a sense of how wide this kitted-out IS-F really is, or how low it sat. Another …

1st Generation Comparisons Competitors Japan Lexus IS-F Videos

Best Motoring: Lexus IS-F vs. BMW M3 vs. Nissan Fairlady Z vs. Honda S2000

Posted by Kevin on March 10th, 2008

When I found out about this Best Motoring video pitting the Lexus IS-F against the BMW M3, Nissan Z, and the Honda S2000, I didn’t expect to see a repeat of yesterday’s video result, with the IS-F blowing the doors off the other cars. Too bad the video plays like a poorly staged mock race: …

1st Generation Competitors Lexus IS-F Racing Videos

Lexus IS-F vs. Audi RS4 Race Video

Posted by Kevin on March 9th, 2008

I’m not sure about the validity of this racing video, in fact it seems downright sketchy, but pitting the Lexus IS-F against an Audi RS4 doesn’t seem like a fair fight at all: The reason for my doubt is in the second turn, it looks like the IS-F lets the Audi pass, only to absolutely …

Autoshows Europe Videos

Video from the Lexus Display @ the 2008 Geneva Auto Show

Posted by Kevin on March 7th, 2008

There may not be anything new to see from the Lexus presence at the 2008 Geneva Auto Show, but this video gives a nice and funky recap of the booth, including a very neat LS 600h information display: Really, this just makes me even more disappointed that the LF-A Roadster Concept didn’t make its way …

Japan Middle East Russia Sales Reports

Lexus Numbers Roundup

Posted by Kevin on March 6th, 2008

Three stories out today about Lexus sales, and rather than post them all separately, I thought to just combine them. First up, Toyota president Katsuaki Watanabe still expects to see a slight increase in 2008 sales over 2007, despite the recent downturn in sales. This makes for a large uphill battle, though, as Lexus sales …

1st Generation Lexus IS-F Reviews

Fifth Gear’s Tom Ford on the Lexus IS-F

Posted by Kevin on March 5th, 2008

From one Fifth Gear presenter to the next, this time we have Tom Ford raving about the Lexus IS-F, by way of Top Gear Magazine: The Merc C63 is properly mental. The RS4 (I know it’s out of production), is a brilliant, brilliant thing. The BMW M3 brings together so much tech and knowledge that …

1st Generation Europe Lexus IS-F Reviews Videos

Tiff Needell Drives the Lexus IS-F

Posted by Kevin on March 4th, 2008

Tiff Needell from British car show Fifth Gear got his hands on a Lexus IS-F, and despite his rather strange presentation style, turns in an enjoyable review: It’s funny, Needell’s biggest complaint is something that I thought myself — there’s an awful lot of beeping going on while driving the IS-F in its direct shift …

Sales Reports USA

Lexus February 2008 Sales Report

Posted by Kevin on March 3rd, 2008

It’s another month of reduced sales for Lexus — January saw a 8.2% drop, and February was a touch worse, with a decrease of 9.3% when compared to last year. Here’s a model by model breakdown: 2008 2007 % Change IS250/350/F 3,906 3,906 -4.8 ES350 4,795 5,286 -12.9 GS350 1,201 1,388 -16.9 GS460/450h 221 175 …

Europe Hybrids Sales Reports

Hybrids Dominating Lexus Europe Sales

Posted by Kevin on February 29th, 2008

While Lexus may need a huge advertising campaign to bring awareness to their hybrid model range in the US, it couldn’t be any different in Europe, where hybrids are accounting for a major percentage of vehicles sold. In 2007, 38% of all Lexus sales in Eastern Europe were hybrids, up from 26% in 2006, and …

1st Generation Awards Lexus LS Hybrid Lexus LS: Fourth Generation

Consumer Reports names the Lexus LS 460L the #1 Luxury Sedan of 2008

Posted by Kevin on February 28th, 2008

Consumer Reports has released its top picks for 2008, and among the ten winners, the Lexus LS 460L was chosen as the #1 luxury sedan: With a score of 99 out of 100 in CR’s road test, the LS 460L ($77,000) is CR’s highest-rated vehicle. It provides a no-compromise environment of comfort and roominess, coupled …

Europe Lexus RX Lexus RX: Second Generation Special Editions Tech

Lexus UK updates RX Entertainment Package

Posted by Kevin on February 28th, 2008

Lexus UK has debuted an upgraded backseat entertainment package for the RX called ICE, which is short for In-Car Entertainment. It consists of two eight-inch LCD screens with an integrated DVD player, USB and SD card readers, plus more: Two pairs of infrared headphones are provided, which are about 20 per cent smaller than before, …

Japan Manufacturing

Lexus to increase production capacity by 35%

Posted by Kevin on February 27th, 2008

In order to stay on top of demand in Russia, China, and other emerging markets, Lexus will be ramping up their production capacity by a staggering 35%, from 600,000 to 850,000. The Nikkei Business Daily reports: Toyota now makes Lexuses at its Tahara plant, in Aichi Prefecture, and at Toyota Motor Kyushu Inc.‘s Miyata facility, …

Dealerships Middle East

Flagship Lexus Dealership opens in Oman

Posted by Kevin on February 26th, 2008

A new Lexus dealership has opened in Oman (the country just south of the United Arab Emirates), and it was quite an event, attended not only by Toyota executive vice-president Akio Toyoda but practically the entire Oman ruling class. Starting off with a performance by juggler Michael Moschen, the grand opening quickly escalated into a …

1st Generation Future Lexus IS-C Lexus IS: Second Generation Spy Shots

Lexus IS Convertible Spotted

Posted by Kevin on February 25th, 2008

A Lexus IS convertible coupe has been spotted out in the wild, and was photographed by an unnamed German magazine. Here’s a blown-up image, for a better look: As for the accompanying text, there’s some horsepower number ranging from 177 to 423, which translates right across the entire IS lineup, from the 220d to the …

1st Generation Autoshows Lexus IS-F Photos

Flickr Find: The Lexus IS-F @ The Toronto Auto Show

Posted by Kevin on February 25th, 2008

I’m having a devil of a time finding my digital camera cable to pull the photos off from my visit to the Toronto Auto Show, but I know for a fact that none of my photos are half as good as this one from Flickr user Rocky413: All in all, I was very impressed by …

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