Lexus IS-F Commercials

A couple weeks ago, when it was announced that Lexus would be promoting the IS-F strictly through movie theaters rather than a traditional TV campaign, it had me doubting just how soon the adverts would show up online, but as it turns out, the wait wasn’t very long at all:

If I had to choose, I’d say I liked the “blue streak” commercial best. I like the length of the ads, and I can imagine they would make a fairly strong impression on a giant movie theatre, sandwiched between other, longer ads. (My main complaint with commercials before movies is that it’s always these drawn-out, extended versions of existing ads.)