FutureHybrids

Will the new Lexus dedicated hybrid be a Prius?

Not to post it up only to shoot it down, but there’s a small blurb on Motor Trend today claiming that the dedicated hybrid Lexus plans to launch at next year’s Detroit Auto Show will be a rebadged Prius: Toyota will present two dedicated hybrid models at the 2009 North American International Auto Show in …
AutoshowsCanadaSite News

The Toronto Auto Show & Some Site News

It’s a bit last minute, but I’ll be heading to the Canadian International Auto Show tomorrow in Toronto, where I’m finally going to get chance to see the Lexus IS-F (among other assorted vehicles). It’s my first auto show in years, and I’m really looking forward to it. As expected, I’ll be taking a ton …
EuropeIn the News

Lexus ≠ Porn Pt.3

Another month, another porn star cease-and-desist notice sent out by Lexus. This time around, European model Lea Lexus was served papers (NSW link) to change her name, which she did almost immediately. This is the third legal action sent to a porn star in less than a year. It started with Detroit-based Lexus Cash, then …
AdvertisingAustraliaLexus GSLexus GS: Third GenerationVideos

It’s Alive: A Lexus GS Commercial from Down Under

Here’s an absolutely brilliant commercial from Lexus Australia introducing the 2006 GS redesign: I wasn’t all that sure what was going on in the first ten seconds, but once the car started bleeding and sweating, it all came together. The thing that impressed me the most, though, was that although it’s a fantastic concept, the …
1st GenerationLexus IS-FReviews

LA Times reviews the Lexus IS-F

Dan Neil’s review of the Lexus IS-F for the Los Angeles Times is entertaining from start to finish, particularly this passage about making the IS-F sing: The engine’s most vulgar feature, however, is the dual-inlet intake manifold, found somewhere inside the maze of engine plumbing. If you mash the gas in this car hard enough, …
Lexus LXLexus LX: Second GenerationMods

Stretch Lexus LX 470 Limo

I always get a kick out of limousine conversions, and this 2004 Lexus LX 470 is no exception, if only because of its entirely mammoth size. Currently for sale on Ebay, this mega-limo is a full 200″ long, with room for eighteen people. I’d just like to know what they did to the inside roof, …
1st GenerationLexus IS-FVideos

A Set of Long & Quiet Lexus IS-F Videos

I’ve yet to find out the source of these Lexus IS-F videos, or even to really grasp their purpose, but a Youtube user has posted up a set of the long and quiet clips, which almost simulates what the car would be like to drive: City Driving Mountain Driving
PersonalSite News

The Passionate Pursuit Version 2.0 Coming

Before launching this site in June 2007, I made up a list of rules that I wanted to follow, and the very first thing I wrote down was “Leave the site design alone for six months.” As a professional web designer, I have a tendency to tweak sites obsessively, but in this case I wanted …
Sales ReportsUSA

Lexus January 2008 Sales Report

I was hoping to debut a cool graphing feature for Lexus sales data this month, but frustration and timing has finally gotten the best of me, so here’s the data in a plain old chart: 2008 2007 % Change IS250/350 3,262 3,395 -3.9 ES350 4,346 5,320 -18.3 GS350 1,270 1,368 -7.2 GS460/450h 210 183 14.8 …
Lexus ESLexus ES: Fifth GenerationLexus LS HybridLexus RXLexus RX: Second GenerationLexus SCLexus SC: Second GenerationSpecial EditionsUSA

Pebble Beach Editions for the Lexus ES, RX and LS Models

Once solely reserved for the SC 430, Lexus announced today at the Chicago Auto Show that three more models will be available in the Pebble Beach Edition. It starts with the release of a PBE RX 350 in mid-February, followed by an ES 350 in March and a LS 600hL sometime in the fall. Here’s …
AdvertisingBrandingCommercialsHybridsUSA

New Lexus The Power of H Marketing Campaign

Focusing on the importance of the letter H, the new Lexus hybrid marketing campaign starts today. Here’s the synopsis, from Lexus’ press release: The multi-platform campaign, which debuts today, communicates Lexus’ hybrid leadership and highlights the significance of h on a Lexus vehicle—which distinguishes hybrid from non-hybrid vehicles and symbolizes Lexus’ commitment to alternative power …
EuropeFutureJapan

Lexus RAV4 on the way?

According to the Automotive News, Lexus’ on-again/off-again infatuation with a RAV4-based X3 competitor has swung to the positive side, this time with some actual verification from Jim Lentz: Jim Lentz, Toyota Motor Sales U.S.A. president, says a small Lexus SUV could be a response to the “urbanization” of Gen Y buyers and empty-nest boomers. Toyota’s …
1st GenerationLexus IS-FReviewsVideos

Lexus IS-F Video Review by MyRideTV

This video review of the Lexus IS-F by MyRideTV has to have the highest video quality I’ve seen online yet, it’s just full of great footage. The opening sequence from the driver’s perspective is especially nice: I don’t know why all video reviews can’t look this good.
JapanLexus GSLexus GS HybridLexus GS: Third GenerationLexus GSh: First GenerationSpecial Editions

Japanese Special Edition Lexus GS with “Passionate Black” Interior

Sure, the Japanese Elegant White Interior edition of the Lexus IS was nice, but this new special edition of the GS with its “Passionate Black Interior” almost rocked my socks right off: This interior is a limited run of 500, and there’s a choice of any GS, including the 450h. THe upgrade costs ¥780,000 ($7,300 …
DealershipsUSA

Longo Lexus gets larger

Longo Lexus, the largest Lexus dealership in the western US, will be growing even larger with the help of some substantial grants from El Monte, California (the dealership’s home) and the federal government.  Along with the adjoining Toyota dealership, this grant of $3,000,000 will be used to construct a 50,000-square-foot service facility, additional parking, a …
BrandingBusinessDealershipsUSA

Mark Templin on Improving US Lexus Dealerships

In a presentation at the Automotive News World Congress, Lexus General Manager Mark Templin outlined the automaker’s plans to enhance their US dealerships even further: ” We’re trying to create a feeling in our car dealerships more of a luxury hotel than a car dealership,” Templin said after his presentation. The dealerships also want to …
BusinessSales ReportsUSA

Lexus Sales Projections for 2008

Considering the current climate of the US automotive market, Lexus US sales projections for 2008 are near identical to the 2007 totals. Lexus General Manager Mark Templin, speaking with the Free Press, announced that Lexus hopes to move 330,000 vehicles in 2008: Lexus was the best-selling luxury brand in the United States in 2007 with …
JapanLexus ISLexus IS: Second GenerationSpecial Editions

Special Edition Lexus IS to be released in Japan

Lexus Japan will be releasing a limited edition Elegant White Interior IS, an especially literal name to be sure: Beyond the white/grey two-tone semi-aniline leather seats, the interior will be replete with real wood paneling on the center console and doors, plus a rear privacy shade (not pictured): I think it’s gorgeous, the wood grain …
AutoshowsBrandingUSA

More on the Lexus Lounge @ The Detroit Auto Show

It almost seems like the LF-A Roadster Concept is playing second-fiddle to the Lexus amenities at the Detroit Auto Show — The Driving Woman weblog (who’s been providing insightful updates since the convention doors opened) shares their experience: Whenever I thought that the show was getting to me I just climbed that set of stairs, …
AutoshowsBrandingUSA

The Lexus Luxury Lounge @ The Detroit Auto Show

Lexus’ presence at the Detroit Auto Show isn’t just limited to their impressive booth, there was also a Luxury Lounge, where harried reporters could take some time to relax. MLive reports: I have heard that Lexus knows how to take care of their customers (think: fancy buffets and massages while getting your car serviced at …
AutoshowsBrandingPhotosUSA

A Unique Take on the Lexus Booth @ The Detroit Auto Show

Industrial Design website Core77 took a trip to the Detroit Auto Show and came away particularly impressed with the Lexus booth: Designed by Mark Lawrence of the George P. Johnson Company, Lexus’ new exhibit combines highly refined materials and strong organizational qualities. Much of exhibit design is marketing through architecture, and this stand speaks very …
AutoshowsLexus LFA RoadsterUSAVideos

Lexus LF-A Roadster Concept Video

The first video of the Lexus LF-A Roadster Concept has been posted by Car & Driver to Brightcove (no embedding allowed, click here to view the video.) It’s a short video, but it’s still great to see the rear-adjustable wing in action. I could have done with less of presenter Dave Vanderwerp’s questionable disappointment and …
1st GenerationAutoshowsFutureHybridsLexus HS HybridUSA

Lexus Dedicated Hybrid to Debut at Next Year’s Detroit Auto Show

During a media reception last night at the Detroit Auto Show, Toyota President Katsuaki Watanabe announced that a dedicated Lexus hybrid will be introduced at next year’s convention: “Next year here in Detroit, we will expand our conventional hybrid line-up by staging world premiers of two all-new, dedicated hybrids, one for Toyota and one for …
1st GenerationDealershipsLexus IS-FSales ReportsUSA

2008 Lexus IS-F Pricing Announced

After months of speculation, Lexus has released pricing for the IS-F, and it’s hard to find any fault with the totals. The base IS-F will carry a $56,000 USD price tag, which undercuts competitors significantly. The following amenities will be standard: Heated, leather-trimmed 10-way power front sport seats Dual-zone automatic climate control, a pollen filter …
Lexus LSLexus LS: Fourth GenerationReviews

Autoblog Reviews the Lexus LS 460L

Right from the start, there was something off about Autoblog’s review of the Lexus LS 460L: It’s tough to pity Lexus LS owners. After all, Executive-Class luxury sedans don’t exactly suck. We wouldn’t blame LS drivers for feeling pangs of over-inconspicuousness whenever they see a Camry, though. Understated luxury is one thing, but when you’re …
BrandingLexus LXLexus LX: Third GenerationUSAVideosWebsites

Lexus Launches LX 570 Driver Empowered Mini-Site

Mentioned in the Lexus’ LX 570 marketing presentation, the Driver Empowered LX mini-site is now live. The site’s jam-packed with video footage extolling the SUV’s capabilities. Of particular note is the 360° tour, which manages to inject an infusion of character and presence that has been lacking in images seen so far. An interesting sidebar, …
1st GenerationLexus IS-FReviews

Evo Magazine Reviews the Lexus IS-F

Somewhere along the line, I missed Evo Magazine’s review of the Lexus IS-F, which does a fantastic job at heaping substantial amounts of praise onto the super-sedan: Before the end of the pit straight, one thing is already beyond dispute. For the way it slaughters distance and the noise it makes, the IS-F is a …
EuropeRacingSponsorships

Lexus to Enter the DTM Racing Series?

According to Touring Car Times, the photo of the Lexus IS-F Racing Concept could be an indication that Lexus will be joining the Deutsche Tourenwagen Masters car racing series: The rumors on which manufacturer would join Audi and Mercedes in the Deutche Tourenwagen Masters have been many during the recent years. Since the talks about …
1st GenerationAutoshowsBody KitsConceptsFutureJapanLexus IS-FModsRacingSpecial EditionsSpy Shots

The Lexus IS-F Racing Concept to be Shown at the Tokyo Auto Salon

The Tokyo Auto Salon, Japan’s annual automotive aftermarket tradeshow, will see the debut of the Lexus IS-F Racing Concept, with all the body molding and performance modifications you’d expect. Details are non-existent, and the only image is the one shown above, taken from Lexus Japan’s TAS mini-site. In all honesty, I didn’t think it possible …
Sales ReportsUSA

Lexus 2007 Year-End Sales Report

With the release of the December 2007 numbers, it’s now possible to look at Lexus’ 2007 sales figures as a whole, which contain a fair share of surprises. Here’s the numbers, in a handy-dandy chart: 2007 2006 % Change IS250/350 54,933 54,267 0.9 ES350 82,867 75,987 8.7 GS350 21,314 23,665 -10.2 GS460/450h 2,067 3,725 -44.7 …
DealershipsSales ReportsUSA

Lexus December 2007 Sales Report

For the second month in a row, Lexus sales dropped when compared with the previous year. Here’s the details: 2007 2006 % Change IS250/350 5,651 5,538 2.0 ES350 8,005 8,736 -8.4 GS350 2,254 1,989 13.3 GS460/450h 325 299 8.7 SC430 348 486 -28.4 LS460/600h L 3,257 3,865 -15.7 Total Cars 19,840 20,913 -5.1 RX350/400h 11,835 …
In the NewsMiddle East

Dubai’s Lexus Mega Raffle

Normally, a car raffle wouldn’t be anything to post about, but they do it differently in Dubai. The Lexus Mega Raffle, which will be held during Dubai’s annual Shopping Festival, will see an ES 350 and a RX 350 given to one winner every day for 32 days, though they can opt instead for a …
1st GenerationDealershipsLexus IS-FManufacturingPreviewsTechVideos

Lexus’ IS-F Presentation Videos

The Auto Network has served up another Lexus presentation, this time a full blown dissertation about the IS-F. This presentation, along with the previously noted LX 570 breakdown, took place in Point Clear, Alabama, and provided the automotive press with an opportunity to learn about the vehicles to an extraordinary level of detail. The first …
FeaturesSite News

Lexus in 2007: A Brief Recap

Right from the very start, 2007 was a year of controversy for Lexus. In January, the Detroit Auto Show saw the introduction of the IS-F and the F-Sport line. The F-Division is meant to be Lexus’ answer to Mercedes’ AMG and BMW’s M-Division, and it was a move that was criticized from all angles over …