Designed by Mark Lawrence of the George P. Johnson Company, Lexus’ new exhibit combines highly refined materials and strong organizational qualities. Much of exhibit design is marketing through architecture, and this stand speaks very well for the brand. Abundant use of stainless steel and glass is paired with stone and wood, reflecting Lexus’ design philosophy of technology balanced with humanity.
It’s a unique perspective, for sure. Writer Michael Doyle even admits he’s more interested the architecture than the cars themselves, though I don’t find it all that surprising — all those photos of the Lexus exhibit and not even a glimpse of the new LF-A Roadster Concept!