Lexus Announces Brand Transformation Concept Coming March 30th
Major initiatives towards a brand transformation announced at the same time.
Kevin · March 23rd, 2021
Latest News
Lexus Product Timeline “is an Issue”
From new Toyota USA CEO.
Kevin · March 30th, 2020
Lexus President Concerned with Brand’s Global Positioning
Differences in age across regions is a big issue.
Kevin · December 2nd, 2019
Report: Lexus to Release Super Yacht by 2020
To be sailing the waterways before the 2020 Olympics in Tokyo.
Kevin · June 13th, 2017
Meet New Lexus Chief Branding Officer Tokuo Fukuichi
Fukuichi will step down as Lexus International president and pursue a different role with the brand.
Kevin · March 27th, 2017
Lexus Korea Launches CT 200h Art Project
The updated Lexus CT 200h has lead to some pretty interesting marketing experiments — first, there was Lexus Japan’s stellar Trick Photography project, and now Lexus Korea has followed it up with a graphic design showcase: This video shows how the designers put together some of these images: There’s a lot of creativity in these …
Kevin · March 20th, 2014
Lexus LFA Nürburgring Featured in Japanese Art Installation
The Media Ambition Tokyo 2014 event features eighteen artworks by 16 of Japan’s most cutting-edge technological artists, and as a sponsor, Lexus is featured in an installation by Rhizomatiks The placement of long light tubes gives the LFA Nürburgring the appearance of movement, and makes for quite a spectacle — would be something to see …
Kevin · February 11th, 2014
A Closer Look at the CRAFTED BY LEXUS Collection
The Japan Times has an in-depth look at the CRAFTED FOR LEXUS accessory line currently available at INTERSECT in Japan: Intersect By Lexus nevertheless aims to likewise attract a new group of customers through their exhibition space, restaurant and store. Nakayama explains that the shop is a space where Japanese artisans, who have been commissioned …
Kevin · February 9th, 2014
Lexus Releases Second Commercial in Global Branding Campaign
Lexus has released the second installment of their global marketing campaign — this time, it’s a collaboration with KMEL Robotics in the aptly-titled SWARM: Like the earlier STEPS commercial, this video doesn’t feature a Lexus vehicle at all — but instead of giant puppets, it’s a swarm of tiny quadrocopters escaping from museums and buildings …
Kevin · November 4th, 2013
Lexus is the Second Most-Loved Brand in the USA
According to the 2013 LEAP Brand Index, Lexus is the second most-loved brand in the United States, behind only the iPhone. Lexus climbed 22 spots in 2013, jumping from 24th in 2012 to 2nd overall. Debuting in 2010, the LEAP, or Leveraging Emotional Attachment for Profit Brand Index, uses a proprietary methodology to gauge consumers’ …
Kevin · October 9th, 2013
In Conversation with Lexus International’s Mark Templin: A Discussion on INTERSECT, Design, & the New Lexus Personality
During my visit to Japan, I had a chance to sit down with Lexus International Executive Vice President Mark Templin for a wide-ranging interview.
Kevin · September 9th, 2013
More Details on the Lexus INTERSECT Gallery in Tokyo
Lexus will be opening three INTERSECT gallery spaces over the next year, with first one set to open later this summer in Tokyo.
Kevin · July 4th, 2013
Reuters Profile on Akio Toyoda
Some recommended reading: Reuters has an excellent profile on Toyota president Akio Toyoda and the changes he’s went through since taking over in 2009.
Kevin · July 4th, 2013
Lexus Now the Third Most Sought-After Luxury Automotive Brand in China
According to the World Luxury Index China 2013 report, Lexus has leapfrogged Mercedes Benz to become the third most sought-after luxury automotive brand in China.
Kevin · July 3rd, 2013
Final Lexus Short Film A Better Tomorrow Now Online
The fifth and final Lexus Short Films feature has been posted on Youtube — this is A Better Tomorrow, directed by Mitsuyo Miyazaki.
Kevin · June 27th, 2013
Fourth Lexus Short Film Pupil Post Online
The fourth Lexus Short Films feature has been posted on Youtube — this is Pupil, directed by Chan Chung Ki.
Kevin · June 20th, 2013
Third Lexus Short Film Swimming in Air Posted Online
The third Lexus Short Films feature has been posted on Youtube.
Kevin · June 13th, 2013
More Details on the Lexus F SPORT Road Bicycle
After posting photos of the new Lexus F SPORT road bicycle, there were a number of reader requests for more details.
Kevin · June 7th, 2013
Second Lexus Short Film Echoes Posted Online
Following Beyond Memories from Cristina Molino, the second Lexus Short Films feature has been posted on Youtube.
Kevin · June 6th, 2013
First Lexus Short Film Beyond Memories Now Online
Fresh from the Cannes Film Festival, the very first feature from the Lexus Short Films series has been posted on Youtube.
Kevin · May 29th, 2013
Lexus Places Tenth in World’s Most Valuable Automotive Brands Study
e BrandZ Top 100 Most Valuable Brands for 2013 has been released, and Lexus has retained 10th place in the Top 10 automotive brands.
Kevin · May 23rd, 2013
Akio Toyoda Shares Lexus Future Plans
Hans Greimel of Automotive News recently interviewed Toyota president Akio Toyoda on his new role as the head of Lexus.
Kevin · May 6th, 2013
More Details on the New Lexus Global Brand Commercial
Here’s two videos describing the work that went into creating the giant 11-foot figures and their “personalities”.
Kevin · May 2nd, 2013
Lexus Releases First Commercial in New Global Brand Campaign
Lexus has released ‘Steps’, the very first commercial in their new Amazing in Motion global brand campaign.
Kevin · May 1st, 2013
Interview with Lexus International President Kiyotaka Ise
Lexus UK has published a brief interview with Kiyotaka Ise, president of Lexus International, who shares some of his background before taking charge of the global Lexus brand.
Kevin · April 24th, 2013
CRAFTED FOR LEXUS to Launch This Summer
Lexus will be launching a new line of exclusive products called CRAFTED FOR LEXUS.
Kevin · April 22nd, 2013
Lexus to Open INTERSECT BY LEXUS Gallery Spaces
As announced at the Design Matters event on Friday, Lexus will be opening three INTERSECT BY LEXUS gallery spaces.
Kevin · April 21st, 2013
Lexus Design Matters Event in NYC
This Friday night, Lexus will be hosting The Lexus Design Matters event in New York City.
Kevin · April 16th, 2013
Lexus Named Most Trusted Luxury Brand in KBB Brand Image Awards
As proof of its reputation for reliability, Lexus has been named the Most Trusted Luxury Brand in the 2013 Kelley Blue Book Brand Image Awards.
Kevin · April 1st, 2013
Lexus to Launch Global Marketing Campaign in May
Lexus will be launching a new global advertising campaign in May.
Kevin · March 13th, 2013
Lexus Japan Commissions Art Installation for Updated HS 250h
To introduce the updated HS 250h in Japan, Lexus invited designer Tokujin Yoshioka to create an art installation.
Kevin · February 5th, 2013
Lexus Design Awards Generates Worldwide Interest
Submissions for the first annual Lexus Design Awards have closed, with the competition generating 1,243 entries from around the world.
Kevin · January 30th, 2013
Lexus Launches All-Weather Drive System
Lexus has rebranded their all-wheel drive system as All Weather Drive — here’s a new commercial introduction.
Kevin · November 2nd, 2012
Lexus USA Announces #UnleashtheLFA Contest
Lexus USA has announced the #UnleashtheLFA contest, where one winner will get a chance to drive the LFA at Laguna Seca in California.
Kevin · August 1st, 2012
The Story Behind the Lexus Spindle Grille
Automotive News journalist Hans Greimel has written an in-depth article about the genesis of the new Lexus Spindle Grille.
Kevin · May 3rd, 2012
2013 Lexus GS Pace Car at Grand Prix of Long Beach
It’s Grand Prix of Long Beach weekend in California, and the 2013 Lexus GS will be on hand as one of pace cars.
Kevin · April 14th, 2012
Insights From a Lexus Insider: Karl Schlicht Announces Lexus Idea Engine
Lexus is creating a new section on their global site called the Lexus Idea Engine, which will allow for input directly from enthusiasts.
Kevin · March 12th, 2012
Photos of the Lexus Display at the Geneva Motor Show
Just to wrap up the Geneva Motor Show coverage, I have to share these photos of the Lexus display posted on the Lexus UK Facebook page.
Kevin · March 12th, 2012
Behind-the-Scenes of the Lexus Super Bowl Commercial
With the Lexus GS Super Bowl commercial debut tonight, here’s a short behind-the-scenes look at the filming.
Kevin · February 6th, 2012
More Details on the Lexus Super Bowl Commercial
Lexus USA vice president of marketing Brian Smith was interviewed by Big Lead Sports about the upcoming Lexus Super Bowl commercial and provided some new information on the spot.
Kevin · January 30th, 2012
Lexus Moving Global Marketing Division to California
Automotive News is reporting that Lexus will moving its global marketing office from Japan to California.
Kevin · December 6th, 2011
Lexus Social Media Fundraiser
Lexus announced a social media fundraiser today using their Facebook and Twitter accounts.
Kevin · December 5th, 2011
Video Interview with Lexus GS Chief Engineer Yoshihiko Kanamori
This video interview with Lexus GS Chief Engineer Yoshihiko Kanamori proves the fact that there’s always something new to learn about the next-generation GS.
Kevin · December 5th, 2011
Lexus Fashion Workshop Announced
A new initiative called the Lexus Fashion Workshop was unveiled last week, with Lexus bringing together four designers to create fashion pieces out of CT 200h parts.
Kevin · December 4th, 2011
Lexus “Journey of Seasoning” Nürburgring Video
As this new video from Gazoo Racing details, the famed Nürburgring track in Germany now plays a very important role in Lexus vehicle development, due to its ability to “season” the automotive character.
Kevin · November 21st, 2011
Will there be a Lexus GS F? (Plus Other Questions from SEMA)
As part of their SEMA experience, Lexus USA asked their Twitter & Facebook followers to submit questions about the cars on display this year.
Kevin · November 4th, 2011
More Details on the Evolution of Lexus Design
Lexus Magazine has a new video interview with Brian Bolain, Lexus USA’s National Marketing Manager, and Paul Williamsen, National Manager of Lexus College, talking about the overall influence that the new GS design will have on the rest of the Lexus lineup.
Kevin · September 19th, 2011
2013 Lexus GS 450h Launch Video
Here's the just-released launch video for the 2013 Lexus GS 450h.
Kevin · September 12th, 2011
Lexus Engineering Amazing Commercial: Light
For the latest commercial in their *Engineering Amazing* campaign, Lexus brings some much deserved attention to their super-advanced crash-test dummies
Kevin · September 2nd, 2011
TRD Releases Lexus IS F Circuit Club Sports Parts
Toyota’s TRD performance division has unleashed a serious set of upgrades for the Lexus IS F, all based on CCS Concept shown at the 2010 Tokyo Auto Salon.
Kevin · August 30th, 2011
Motor Trend Interview with Akio Toyoda on the Future of Lexus
From his presentation at the debut of the fourth-generation GS last week, it was pretty clear Toyota President Akio Toyoda has big plans for Lexus, but in this new interview with Motor Trend (of all places), Toyoda-san shares some very candid comments about the brand’s future.
Kevin · August 25th, 2011
Revisiting the 1998 Lexus GS 400 “Something Wicked This Way Comes” Marketing Campaign
No better time than a Friday afternoon to look back at one of Lexus' most successful marketing campaigns ever -- the still impressive Something Wicked This Way Comes commercials for the 1998 GS 400.
Kevin · August 5th, 2011
Lexus Future Plans to Include GS-F Hybrid & LFA Roadster?
Automotive News has served up a full set of rumors today, touching on almost every model in the Lexus lineup.
Kevin · August 1st, 2011
Live Photos of the Royal Lexus LS 600hL Landaulet
The royal wedding of Prince Albert II of Monaco to Charlene Wittstock happened this weekend, which means it's time for some photos of the special one-off Lexus LS 600hL Landaulet created for the event.
Kevin · July 4th, 2011
New Lexus “Engineering Amazing” Commercial
Here's another installment in Lexus' Engineering Amazing commercials, this time returning once more to the company's massive driving simulator in Japan.
Kevin · June 20th, 2011
Lexus Culinary Masters in Action at Pebble Beach
As previously mentioned, Lexus has assembled six of the world's top chefs -- Daniel Boulud, Michael Chiarello, Dean Fearing, Christopher Kostow, Masaharu Morimoto & Michael Symon -- to form the Lexus Culinary Masters chef supergroup.
Kevin · June 19th, 2011
Twitter Chat with Lexus VP of Marketing Dave Nordstrom
If you've ever had a question about Lexus marketing, here's your change -- Lexus USA vice president of Marketing Dave Nordstrom will be taking questions on Twitter today (June 16th) from 11:30am-12:30pm PDT. During this hour, all questions sent to the Lexus Twitter account have a chance to be answered.
Kevin · June 16th, 2011
New Lexus “Engineering Amazing” Marketing Campaign
Lexus USA has pushed out a brand new marketing campaign today - let's get to the videos right away, starting first with the actual commercial and followed by some further background material.
Kevin · June 13th, 2011
Lexus Hybrid Commercial
In the spirit of the Lexus Hybrid Art exhibition, here's a beautifully filmed commercial from Lexus Italy.
Kevin · May 22nd, 2011
More Details on the Lexus Hybrid Art Exhibition
The Lexus Hybrid Art Exhibit opened on Thursday in Moscow, and with it comes more information on the the artist works that are being featured. Here's some examples.
Kevin · May 22nd, 2011
A Look at the Technology Used to Create Lexus CT 3D Display in Hollywood
Two weeks back, Lexus created a stunning CT 200h promotion using 3D projection technology and the Hollywood Roosevelt Hotel as the backdrop, and now thanks to Media Life magazine, we can find out exactly how difficult this event was to pull off: It took several months to get the stunt ready. Pearl [Media, the company …
Kevin · May 9th, 2011
Lexus CT Remix Music Project (Plus USB Stick Giveaway!)
I thought this was pretty cool — Lexus has announced the CT Remix Project, which takes the songs from the four CT 200h launch commercials (link 1, link 2, link 3, link 4) and has them remixed by top DJs and producers. Here’s the artists involved (taken from the press release): At the foundation of …
Kevin · April 13th, 2011
Lexus Becomes Official Supplier to the Sovereign Prince of Monaco
It has been announced that Lexus has been awarded a royal warrant to become the Official Supplier to His Serene Highness, the Sovereign Prince Albert II of Monaco — a honored appointment that will could see a LS 600hL as the official wedding car of the Price’s marriage to Miss Charlene Wittstock on Saturday 2nd …
Kevin · April 6th, 2011
Lexus CT 200h Commercial from Australia
Continuing with their massive CT 200h marketing push, Lexus Australia has released a new daredevil commercial: One thing that really stood out about this commercial was something in the dialogue — “the two-mode, two-mood hybrid”. It’s certainly not the first time we’ve seen the CT being marketed as having a split personality with its Eco …
Kevin · April 4th, 2011
Lexus Partners with Six Top Chefs to Create Culinary Masters Team
Lexus is teaming up with six of the world’s most distinguished chefs to create the Lexus Culinary Masters team. Chefs Daniel Boulud, Michael Chiarello, Dean Fearing, Christopher Kostow, Masaharu Morimoto & Michael Symon will all help Lexus to engage their customers with programs, charitable outreach, and multimedia productions. For their first event together, the full …
Kevin · April 4th, 2011
Lexus CT 200h @ Australian Grand Prix
The Lexus CT 200h Celebrity F1 challenge took place last night in Melbourne, Australia, and when the dust settled, the podium saw Australian celebrities Sav Rocca, Corbin Harris & Luke Ricketson finishing first, second & third respectively. Lexus was also big on advertising during the actual Australian Grand Prix — I took some photos on …
Kevin · March 27th, 2011
Lexus & Microsoft Present Fresh Perspectives
Lexus has teamed up with Microsoft for an interesting project called Fresh Perspectives, which takes six extremely talented artists, presents them with their choice of three concepts, and gives them 24 hours to create an all-new original work. Meant to promote the CT 200h, the series is set to start April 18th — check out …
Kevin · March 25th, 2011
Lexus CT 200h Lightshows from France & Singapore
Similar to the introduction of the CT 200h in Dubai, Lexus France also did an exceptional 3D display projection on the side of the Château de Saint-Germain-en-Laye: How brilliant that Lexus has managed to “sync” its regional launch events with a global theme. Here’s two more videos of a lightshow from Lexus Singapore — first …
Kevin · March 20th, 2011