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Lexus ES 300h Hybrid Trademark Registered

Once again, the North American Trademark offices have given us a glimpse into the future, as both Lexus USA & Lexus Canada have filed for the ES 300h trademark (Canadian Trade-Mark 1507011 & U.S. Trademark No. 85193249, both registered on December 8, 2010.) Although it’s hardly a full confirmation, this certainly points to a hybrid …
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New Lexus IS & ES Commercials

Two new Lexus commercials have debuted online — one for the IS, the other for the ES — with both commercials focusing on the differences between Lexus models and their competitors. First up is the ES 350, which is once again being taken apart for the cameras: Next up is this commercial for the IS …
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LA Times Reports on 4th Generation ES Transmission Issu...

This weekend, the LA Times published another chapter in their long-running battle against Toyota & Lexus, this time asserting that the transmission issues experienced by some 2002-2006 Lexus ES owners was indicative of a bigger problem: The documents show that Toyota repeatedly tried to solve the lurching problem by modifying the car’s computer software. But …
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AutoGuide Comparo: Lexus ES 350 vs. Buick LaCrosse

AutoGuide cut through some of the marketing hype and took the Lexus ES 350 and its advertised Buick rival for a multi-day test, with the review team rating both cars on 19 categories from driver comfort to price. They had praise and criticisms for both vehicles, and the final score tally was close—here’s the ES …
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Lexus CT 200h Size Comparison

Even with all the photos of the Lexus CT 200h at the Geneva Auto Show, it’s hard to get a good idea of just how big it really is, so I put together this chart showing the newest Lexus as compared to the IS, HS & ES: Put into perspective, the CT 200h looks bigger …
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Lexus ES 350 & IS 250/350 Recall Extended to Canada

The Lexus ES 350 & IS 250/350 safety recall that was announced in the USA has been extended to Canada. The recall will address the possible risk of unintended acceleration due to improperly installed floor mats by installing a new accelerator pedal and by installing a brake override system that will cut engine power went …
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Lexus ES 350 & IS 250/350 Recall Announced

Toyota has announced the recall of the Lexus ES 350 & IS 250/350 models to have their accelerator pedals reshaped and/or replaced. This recall is to be a permanent solution to the risk of unintended acceleration, no matter what floor mat is being used. Starting in early 2010, dealerships will be equipped to reshape the …
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Behind-the-Scenes of Lexus ES 350 Slice Commercial

Speaking of “behind-the-scenes” and Lexus ES commercials—here’s a real backstage pass to the work that went into creating one of my favorite Lexus commercials. First, the commercial (in poor quality): Next, here’s the process of creating a real “sliced” ES 350: The lengths that (Lexus USA advertising agency) Team One goes through to get these …
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Lexus Temporary Safety Recall Solution Announced

A temporary solution to the ongoing safety recall affecting the Lexus ES 350 & IS 250/350 has been announced—according to Automotive News, zip ties will be used to hold down the floor mats until a permanent solution is ready: “We have reviewed with the National Highway Traffic Safety Administration what we’re calling a semipermanent floor …
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Lexus ES & IS to be Recalled over Floor Mats

The National Highway Traffic Safety Administration has issued a recommendation that 2007-2010 Lexus ES 350 & 2006-2010 Lexus IS 250/IS350 owners remove their drivers side floor mat, which may cause the accelerator to become stuck open under certain conditions: “This is an urgent matter,” said U.S. Transportation Secretary Ray LaHood. “For everyone’s sake, we strongly …
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Lexus LS Takes First Place in 2009 Motorist Choice Awards

The Lexus LS was named the top vehicle of 2009 Motorist Choice Awards, a US joint survey by AutoPacific and Intellichoice that “recognizes new cars and trucks that give their owners both economic and emotional satisfaction”: “Clearly, consumers still get great satisfaction from large and luxurious cars, despite the economy, rising fuel costs and manufacturers’ …