Lexus Recreates Original LS 400 Commercial with LS 460

Welcome to the power of the Internet — after seeing a Lexus owner’s unsuccessful attempt to recreate the original Balance LS 400 commercial with his LS 460, Lexus and their ad agency Team One decided to try out the experiment themselves: There we have it, proof that the LS 460 is a worthy ancestor of …

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Kevin · March 19th, 2011

Lexus LS 460 Owner Recreates Original LS 400 Commercial

Here’s a video of a Lexus LS 460 owner who decided to recreate the original “stacked champagne glasses” LS 400 commercial in his driveway — let’s all watch in absolute horror: It might have been a good idea for him to review the original commercial before setting out with his experiment: Never mind that there’s …

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Kevin · March 18th, 2011

Lexus LFA Super Carwash

Watching a car being hand-washed might seem like a boring proposition, but Dubai-based EcowashME makes it interesting by cleaning three Lexus LFAs without using any water: To satisfy my curiosity, I took a look at the EcowashME website to see how it’s possible can clean a car without water: How is it possible to wash …

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Kevin · March 17th, 2011

Lexus LS 460 Promotional Video

A couple weeks ago, I featured a video released for the launch of the third-generation Lexus LS, and now here’s something similar for the current LS 460: I’ve seen more LS 460s & 600hLs travelling through California these last three days than the rest of my life combined, same thing with the LS 430 and …

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Kevin · March 16th, 2011

Lexus LFA Spotted in New Fast & Furious Movie Trailer

The new trailer for the latest Fast & Furious is out, and if you watch it closely enough, there’s a split-second appearance by a very special guest star around the 1:49 mark: Just in case you missed it, here’s some screenshots: Good to see there’s enough room in the LFA for a furious make-out session. …

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Kevin · March 9th, 2011

Lexus LFA Donuts with Scott Pruett

Although it turned out that the previous LFA video with Scott Pruett was actually filmed at the Auto Club Speedway and not the Infineon Raceway, Lexus’ tame racing driver did log some time at the Sonoma, California racetrack during a recent Lexus owners event — in fact, he was filmed by a variety of onlookers …

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Kevin · March 9th, 2011

Lexus LFA at Infineon Raceway

The Lexus LFA Driver Development Program starts tomorrow at the Infineon Raceway, and to mark the occasion, let’s watch Scott Pruett Justin Bell tackle the course using an LFA equipped with a very impressive tracking system by Video VBOX: Having the full details on LFA’s speed & steering wheel position is going to come in …

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Kevin · March 8th, 2011

Lexus Canada CT 200h Commercial

Lexus Canada has revealed their CT 200h launch commercial, and it’s a racy affair: Just in case you miss it — it’s a different girl at the end (you can tell from the necklace). Scandalous! Update: There’s also a shorter 15 second spot: I’m willing to bet that the CT 200h becomes Canada’s best selling …

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Kevin · March 7th, 2011

Brilliant Lexus CT 200h Launch Event in Dubai

Not to be too sensational, but this video from the Lexus CT 200h launch event in Dubai is easily one of the best car introductions I’ve ever seen: Admittedly, it’s a little too long, but I can see why the designers would want to stretch it out — the colors, the soundtrack, the animations are …

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Kevin · March 6th, 2011

Lexus Taiwan CT 200h Commercial

Lexus Taiwan’s CT 200h launch commercial is in the same vein as the USA’s Escher-inspired effort: One thing I’ve noticed about all the commercials so far is how energetic they are — there’s a very consistent feel throughout all the different global markets.
Kevin · March 2nd, 2011

Lexus CT 200h Hybrid Commercial, Part 2

Yesterday, we saw the first three US commercials for the Lexus CT 200h, and now here’s the forth: This one is surely the most memorable of them all, especially with its similarity to Inception. Interesting to see the Fire Agate Pearl exterior paint featured so prominently, but it’s not surprising given its uniqueness. (It sure …

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Kevin · March 1st, 2011

Lexus CT 200h Commercials

Let’s start Lexus CT 200h launch week with brand new commercials from Lexus USA: There’s still one commercial to be released, but these commercials are a great start — really looking forward to seeing how the CT 200h does in the USA. Update: These videos have been taken down temporarily by Lexus. Update 2: The …

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Kevin · February 28th, 2011

Lexus LS 430 Promotional Video

It’s been over 10 years since the third generation Lexus LS 430 debuted, and as this promotional launch video details, it was considerably ahead of its time: It was love at first sight when I spotted the LS 430 at my local dealership for the first time, and today it sits as one of my …

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Kevin · February 27th, 2011

Lexus LFA Nürburgring Edition Video

Here’s our first video look at the Lexus LFA Nürburgring edition set to debut at the Geneva motor show next week, courtesy of Yellow Wheels: I don’t know if it’s just the warehouse or what, but the NE LFA exhaust seems to have just a little bit more of a snarl. One thing’s for sure, …

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Kevin · February 24th, 2011

Lexus CT 200h Commercial: Drum Roll

Lexus Europe has just released their launch commercial for the CT 200h, and it has a real beat to it: The variety of drums used is amazing, and this behind-the-scenes video shows the effort that went into arranging such a large cast: There’s also a series of interviews with some of the drummers over at …

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Kevin · February 22nd, 2011

Zany Lexus CT 200h Commercials from Italy

Here’s a series of commercials from Lexus Italy that feature Doctor Tokokira, a scientist that has just created a shrinking ray, The Minimizer. Along with his lovely yet awkward assistant, Tokokira tries various applications of his new invention — believe me, it’s worth watching even if you don’t speak Italian (or Japanese): I won’t spoil …

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Kevin · February 21st, 2011

Black Lexus LFA at Chicago Auto Show

Ok, this clip of the black Lexus LFA at the Chicago Auto Show is off-the-charts in video quality and one of the best looks we’ve had at this color so far: I’m assuming this is the #026 LFA that belongs to the Chicago owner featured in an earlier video — regardless, it looks out-of-this-world up …

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Kevin · February 21st, 2011

#017 Pearl Blue Lexus LFA Arrives in USA

The Pearl Blue #017 Lexus LFA has arrived in the USA, and The Octane Report was there to film its unloading: Really impressed with the interior color scheme for the most part, though I’m not quite sure about the blue leather seats: I wonder which State this LFA is destined for? [Source: The Octane Report] …

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Kevin · February 17th, 2011

Lexus LFA + Rhys Millen + Supermodel = Donuts?

In collaboration with Sports Illustrated for their annual Swimsuit Issue, Lexus brought together drifting superstar Rhys Millen, a Lexus LFA, & supermodel Rianne ten Haken for some airplane hanger hoonage: Here’s the resulting photo, just in case it went by too quickly for you (click for a larger image): No matter how unlikely this whole …

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Kevin · February 15th, 2011

Lexus LFA Launch Control Video

Here it is, the first recorded use of the Lexus LFA’s Launch Control feature: It almost looks like the driver was startled by the Launch Control and let’s up a bit, but no matter, the speed here is just plain insane. Going by a guesstimate time, it looks like the LFA hits 260km (163 mph) …

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Kevin · February 14th, 2011

Behind-the-Scenes with the Lexus Project CT

Here’s a great video that shows just how Five Axis built the Lexus Project CT: That paint is amazing, the color shift is out of this world. Five Axis really put together something special.
Kevin · February 14th, 2011

Lexus CT 200h Challenge in Los Angeles

Lexus has teamed up with Los Angeles Clippers star point guard Baron Davis and his Rising Stars of America charity for a celebrity CT 200h Challenge in Los Angles next week. For every celebrity that Baron Davis can get to attend, Lexus will donate $1000 to RSOA — here he is to explain: The event …

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Kevin · February 11th, 2011

Black Lexus LFA Delivered in Chicago

The #026 Black Lexus LFA was delivered to its owner in the south suburbs of Chicago, and we get to meet the lucky guy in this video from local TV station WGN: It’s great to finally meet one of the LFA owners, I hope it’s something we see more of. I bet there’s a lot …

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Kevin · February 8th, 2011

Blue Lexus LFA Flyby

This video featuring a blue Lexus LFA in Japan is just the right amount of scary: Barrelling towards the camera and changing course at the very last second is a great demonstration of the LFA’s performance and handling, if not just a little terrifying for the one doing the filming. *** As a special bonus, …

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Kevin · February 8th, 2011

Classic Lexus SC 430 Commercial

In keeping with the spirit of this weekend’s Super Bowl and its commercial breaks, here’s a classic SC 430 commercial that’s always good for a laugh: (After a week of heavy snow here in the North East, I could really go for some summer with a convertible, even if it meant putting up with these …

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Kevin · February 7th, 2011

The #014 Lexus LFA Arrives in Costa Rica

The following is an email I received from Purdy Motor employee Mauricio Barquero. Purdy Motor is the Lexus distributor in Costa Rica and is run by Lexus race driver Javier Quirós, who has just taken delivery of his red #014 LFA. *** Javier Quirós´ LFA arrived to Costa Rica today. Mr. Quirós is the president …

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Kevin · February 1st, 2011

Lexus Welcomes New LFA Owners

Lexus has released the videos that are shown to new LFA buyers before receiving the keys to their newly acquired supercar — first, here’s a video welcome from Lexus USA General Manager Mark Templin: Next is this short breakdown of the LFA’s white-glove journey from Japan to California: And following it all up is a …

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Kevin · February 1st, 2011

Lexus LFAs Arriving at USA Dealerships

After seeing the first batch of production Lexus LFAs arriving in California a couple weeks back, it was only a matter of time until they started arriving at their new owner’s local dealership — here’s a video of the #006 LFA being unloaded at Eskridge Lexus in Oklahoma City: Also seen on Youtube is the …

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Kevin · January 31st, 2011

1992 Lexus LS 400 Commercial: Steel Plate Drum

Let’s switch gears from all-LFA-all-the-time and take a look at this Lexus LS 400 commercial from 1992: I had never seen this commercial before — and it’s a perfect illustration of how The Hard Way is something Lexus has always subscribed to.
Kevin · January 27th, 2011

Pure Lexus LFA Sound

Here’s something to get your week started off on the right foot — the LFA launch video with a V10-only soundtrack: Hard to believe my excitement now that the LFAs are being delivered to their new owners — can’t wait for all the LFA spottings around the world as the supercar hits the public roads.
Kevin · January 24th, 2011

Lexus LS 460 Commercial: Chain “The Hard Way”

As part of their The Hard Way marketing campaign, Lexus has released a commercial that reinforces the strength of the LS 460 chassis: Keep in mind, this actually happened — here’s a behind-the-scenes look at the commercial’s creation: I can’t believe Scott Pruett parks a LFA underneath five cars suspended by a crane. Crazy. Update: …

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Kevin · January 14th, 2011

Lexus LFA Donuts with Scott Pruett

Here’s a quirky Lexus LFA feature from Autoweek Magazine, featuring Scott Pruett really hooning it up behind the wheel: Amazing to think of all the miles Scott has put on these LFA prototypes — after all that tough work, it’s good to see him having a little fun on the job. (Thanks RollaXRS!)
Kevin · January 11th, 2011

Lexus IS F Nürburgring 24h Race GT5 Documentary

One of the videos included with the PS3 game Gran Turismo 5 is this 30+ minute documentary detailing GT5 creator Kazunori Yamauchi’s experience driving a Lexus IS-F in the Nürburgring 24h race — get comfortable and hit play, it’s worth it: In the end, Yamauchi-san and the World Car Award team finished 59th overall — …

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Kevin · January 11th, 2011

More Autoart Lexus LFA Photos

Here’s a couple live shots of the insanely detailed Autoart Lexus LFA 1/18 scale model: Just fantastic — can’t wait for this model to go on sale. Update: TLE commenter primatives has discovered that a yellow Autoart LFA will also be available — at least in Australia.
Kevin · January 10th, 2011

Lexus LFA at Full Throttle

This video of the Lexus LFA going full-throttle is so loud, I recommend turning down your speakers: Total aural madness — is there another supercar out there that sounds as good as the LFA? (Thanks Dude!)
Kevin · January 7th, 2011

Production Lexus LFA Delivery

Just last week, the Lexus LFA started production at the special Motomachi factory in Japan, and here we see one of the first production LFAs being delivered to a Japanese dealership: I can only assume that’s a protective white plastic and not a two-tone paint job: Pretty exciting! Update: After the original video went missing …

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Kevin · December 21st, 2010

Calty Designers Talk about Lexus LF-Ch

Hard to believe I never featured this before, but here’s an fascinating six-minute presentation by two people responsible for designing the Lexus LF-Ch concept: Tom Matsumoto, the design team leader, and Edward Lee, the creative designer: This presentation took place during a Pecha Kucha Night, a unique one-evening conference that only allows presenters 20 slides …

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Kevin · December 13th, 2010

Rainbow Lexus LS

Once and a while, you find something so offensive on the Internet that the only way to reduce the anger is to share it — and that’s how I feel about the multi-colored first-gen Lexus LS in this video: The worst part? This LS probably still runs perfectly.
Kevin · December 10th, 2010

Lexus CT 200h Manufacturing Video

Here’s a new video that gives a glimpse into the CT 200h’s manufacturing process at the Kyushu plant in Japan: I’m a huge fan of manufacturing videos no matter what, but there’s also a strong message in this video — even though the CT 200h will be the entry-level Lexus, it still benefits from the …

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Kevin · December 8th, 2010

Lexus IS F Gets Wrapped in Matte Black

For whatever reason, I have a bunch of matte finish Lexus to show you this week — first off is this time-lapse video of a white IS-F being converted to matte black: I’ve really come around to the idea of wrapping a car, it’s just a larger version of putting a screen protector on your …

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Kevin · December 7th, 2010

Lexus Middle East GX 460 Commercial

While we’re in the Middle East, check out this sandy Lexus GX commercial: I’m a huge fan of the Lexus commercials from the Middle East — here’s another one that sticks out in my memory — there’s this iconic feel that really capture my imagination. (Must be my desire to drive a LX/GX out in …

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Kevin · December 2nd, 2010

World’s Largest Lexus Showroom Opens in Kuwait

This past weekend, the world’s largest Lexus showroom opened in Kuwait — The Arab Times reports from the grand opening ceremony: The new Lexus showroom is built on a 3,000 square meters (32,291 square feet), and offers 7-star service to Lexus customers. In the words of the chairman, “It is a true milestone in the …

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Kevin · December 2nd, 2010

Lexus LFA Challenge Event at Fuji Speedway

Stop what you’re doing and watch this video — it’s pure LFA madness: Just to count them off: There’s a Black, White, Red, Yellow and a brand new (what looks to be) Grey LFA all racing the Fuji Speedway in celebration of the 10th anniversary of the Toyota Motorsports Festival. Absolutely amazing — that Black …

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Kevin · November 30th, 2010

Lexus December to Remember Commercials

It’s likely that US readers are more than a little familiar with the latest round of Lexus December to Remember commercials, but I’ve just seen them for the first time: The house in the last commercial is crazy, but not half as crazy as receiving a car for Christmas — no way I’d be able …

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Kevin · November 30th, 2010

Gran Turismo 5 Lexus LFA Video

Just in case you haven’t the Lexus LFA tearing up the track in Gran Turismo 5 yet, here’s a video by CoolColJ24 that shows the LFA buying process in the game and its dealer demo: Here’s a quick preview of the new photo creation option, along with a full behind-the-wheel lap of Nürburgring: I bought …

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Kevin · November 29th, 2010

Joe Bacal’s Lexus LX 570 Tire Test

While on the topic of Joe Bacal’s Lexus LX 570, here’s a look at the super-modified SUV testing out a new set of tires: What a monster.
Kevin · November 22nd, 2010

Lexus Gran Turismo 5 Car List

To say I’m excited about the upcoming release of Gran Turismo 5 would be an extreme understatement, and now these in-game screenshots of the Lexus LFA have me calculating the seconds until the game hits stores on November 24th: The LFA isn’t the only Lexus available in GT5, here’s the full list of the eighteen …

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Kevin · November 16th, 2010

Lexus Project GS on Air Runners

The Lexus Project GS by 5Axis also made an appearance at SEMA earlier this month, and it was sporting a new Air Runner suspension — here it is in action: Seeing this car at the Air Runners booth was one of my highlights of Las Vegas — in fact, during my visit to Lexus of …

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Kevin · November 15th, 2010

Dinner with Lexus USA General Manager Mark Templin

Speaking of meals with Lexus General Manager Mark Templin, he recently made a visit to a customer’s home to discuss Lexus & its competitors, along with sharing a meal — here’s a short clip of the visit: Between this and tomorrow’s online chat, we’re certainly seeing an evolution in the conversation between Lexus & its …

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Kevin · November 11th, 2010

Adam Carolla Drives the Lexus LFA

Radio personality & one-time Top Gear USA presenter Adam Carolla had a chance to talk with Lexus’ Paul Rohovsky about the LFA — here’s the full 20 minute video of their discussion: It’s during these types of walkarounds when you really get a feel for the level of detail and attention put into the LFA …

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Kevin · November 10th, 2010

Lexus CT 200h Darkcasting Episode 1

The first episode of the Lexus CT 200h Darkcasting talkshow hosted by Whitney Cummings is up, and it’s a tour around New York with DJ Harley Viera-Newton, author Baratunde Thurston, and chef Carlo Mirarchi: Besides repeated usage of the backup camera, the CT 200h plays a supporting role in the videos, and according to an …

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Kevin · November 8th, 2010

Lexus RX Commercial: Photocopier

The Lexus RX goes on the offensive in this new commercial: Bringing competitors into the mix is something that we saw last month in the IS & ES commercials, and it signals a new, more aggressive direction in Lexus advertising. Cool concept, too.
Kevin · November 8th, 2010

Red Lexus LFA in Toyota City

Last month, the red Lexus LFA made an appearance in Toyota City, Japan — here’s a couple videos from the event: No matter how many videos I watch of this red Lexus LFA, it’s never enough — absolutely breathtaking. [Via: Club Lexus]
Kevin · November 5th, 2010

Video Tribute to Hiromu Naruse

Lexus has published a touching video tribute to Toyota Chief Test Driver, Hiromu Naruse: The very core of Toyota’s sporting hertiage, Naruse-san will be deeply missed by the company and all of its fans. May he rest in peace.
Kevin · November 4th, 2010

Lexus SEMA Video Preview

SEMA starts in an hour, but before the doors open, here’s a great HD video preview of the Lexus SEMA cars: I’ll be at the show today with a plan to update throughout the day and take plenty of photos, so if you have any picture requests, please let me know!
Kevin · November 2nd, 2010

Lexus CT 200h Darkcasting Talk Show

The next chapter of the Lexus CT 200h’s marketing push is Darkcasting, a video talkshow that takes place inside the new hybrid hatchback — Lexus Magazine explains: Darkcasting, a new talk show that’s filmed, well, after the sun goes down, and that will soon run on the Lexus Darker Side of Green site. Lexus’ Darkcasting …

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Kevin · October 28th, 2010

Lexus Kuwait Planning World’s Largest Lexus Showroom

Lexus Kuwait is planning to build the world’s largest Lexus showroom — here’s a virtual look at the proposed building: The effort put into these new mega-dealerships is amazing — it’s hard to even imagine the scale of that showroom. Construction should be begin soon, can’t wait to see some real life photos. [Source: Lexus …

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Kevin · October 25th, 2010

Lexus CT 200h F-Sport Video

By way of Car@Nifty, here we have the very first video of the Lexus CT 200h F-Sport in (super slow) motion: Also posted was a video of the Japanese CT press presentation, which didn’t have much that we haven’t seen before, but did include this slide on the available CT wheels in Japan: Interesting to …

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Kevin · October 22nd, 2010

Car & Driver Video: Lexus LFA & Ferrari 599 HGTE

Car & Driver has posted a video featuring the Lexus LFA & a Ferrari 599 HGTE driving through Wales: The video’s all well and good, but what’s with this quote?: [The LFA] has got a fantastic chassis, great steering that’s Ferrari-like, chassis is really well balanced, tons of grip, tons of downforce, fantastic carbon-ceramic brakes, …

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Kevin · October 21st, 2010

Lexus LFAs Racing in the Rain

First there was this photo of Akio Toyoda driving the Lexus LFA around Nürburgring in the rain, and now a video showing some very similar circumstances has shown up on Youtube: Not exactly the kind of circumstances I’d want to be driving fast in, that’s for sure. (Thanks Roberto!)
Kevin · October 20th, 2010

Four Lexus LFAs All Together

Here’s something you don’t see every day — four Lexus LFAs all together: I was surprised to see that the Pearl Yellow LFA featured is not the same one we’ve seen previously, but instead a brand-new car with a Camel Yellow interior — check out some of these screenshots: Beautiful interior color, it just looks …

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Kevin · October 17th, 2010

Lexus LFA vs. Audi R8 on Battle of the Supercars

Last night, the Lexus LFA faced off against the Audi R8 on SpeedTV’s Battle of the Supercars: With Paul Tracy driving the R8 and Tanner Foust with the LFA, the supercars are put through a series of four tests — our own 05RollaXRS watched the show live and reports the numbers here: Standing mile: LFA: …

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Kevin · October 15th, 2010

New Lexus IS & ES Commercials

Two new Lexus commercials have debuted online — one for the IS, the other for the ES — with both commercials focusing on the differences between Lexus models and their competitors. First up is the ES 350, which is once again being taken apart for the cameras: Next up is this commercial for the IS …

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Kevin · October 12th, 2010

Lexus Builds Massive Driving Simulator

Lexus has created a new, extremely sophisticated simulator that fully mimics the driving experience: It’s hard to imagine what something of this magnitude would have cost, but as a way to gather precise data on otherwise dangerous driving experiences, it’s essentially priceless. Along with this commercial, a longer, more detailed explanation of the driving simulator …

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Kevin · October 11th, 2010

Hilarious Lexus IS Commercial from China

There’s just no way to describe this Lexus IS commercial from China — you’ll simply have to watch for yourself: I suppose if I went crazy and had to describe driving an IS convertible, I’d probably equate it to pulling the tabs of fifty shaken pop cans strapped to my back.
Kevin · October 8th, 2010

2011 Lexus IS F Instrument Panel in Action

I’ve been curious to see the Lexus IS F’s new instrument panel in action, and this video shows just that: I like the trailing light that follows the tach needle — it’s a nice visual cue of the current revs. I wasn’t sold on this new display right away — in photos, it can look …

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Kevin · October 7th, 2010