Lexus Builds Massive Driving Simulator

Lexus has created a new, extremely sophisticated simulator that fully mimics the driving experience:

It’s hard to imagine what something of this magnitude would have cost, but as a way to gather precise data on otherwise dangerous driving experiences, it’s essentially priceless.

Along with this commercial, a longer, more detailed explanation of the driving simulator was posted on Youtube:

I know it’s meant for the development of new safety technologies, but can you imagine how much fun it would be to use? Just brilliant.