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New Lexus Videos: “The Hard Way”

This new set of videos from Lexus USA detail some of the exacting methods used to test, develop, and manufacture each Lexus vehicle, and do so in a very engaging and visually appealing way:

It’s no exaggeration to say that these videos, with their story of obsessive level of detail and unyielding pursuit of continual improvement, are exactly what I love most about Lexus. More please!

(Thanks Nancy!)

Comments
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YEAH! I LOVE THESE VIDEOS!
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    Josh
  • January 12, 2011
these are great, very powerful messages
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    JVX
  • January 13, 2011
These videos really show the utmost details and attention Lexus put into their cars. Feel really good knowing that I'm driving a quality luxury car.
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    Lexus Ben
  • January 15, 2011
More people should know about these things that Lexus do for every car they built. However, the valve spring recall was a bit bu bu for lexus thou... :-P

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