New Lexus Videos: “The Hard Way”

This new set of videos from Lexus USA detail some of the exacting methods used to test, develop, and manufacture each Lexus vehicle, and do so in a very engaging and visually appealing way:

It’s no exaggeration to say that these videos, with their story of obsessive level of detail and unyielding pursuit of continual improvement, are exactly what I love most about Lexus. More please!

(Thanks Nancy!)