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Making of Lexus IS “Hangar” Commercial

A unique behind-the-scenes video of the making of a new Lexus IS commercial for Lexus Canada has surfaced: The commercial features multiple Lexus IS models, and was shot in Miami, FL. The video goes into detail about the background and the effort involved, days of shooting, to produce the IS ad, along with some outtakes …

Kevin · April 5th, 2010

Lexus CT 200h Video from NY Auto Show

Here’s a

Kevin · April 2nd, 2010

Lexus GX 460: The Rushers

The Lexus CT 200h Dark Ride trailer reminded me of The Rushers, the short movie used to advertise the new GX 460. The video featured singer Ryan Leslie, and while I did post up the trailer, I never did link to the full movie—here it is: Looks like The Rushers is a cross between Wanted …

Kevin · April 2nd, 2010

Lexus Hybrid Braking Safety Video

In response to media stories of vehicle acceleration, Lexus has released this video clarifying the stopping procedure for hybrid models: From this video, it is made clear that: 1) All Lexus hybrids have a brake override system, which cuts power to the engine when the accelerator and brake pedals are simultaneously pressed. 2) Lexus vehicles …

Kevin · March 31st, 2010

Lexus CT 200h Dark Ride Trailer

In early March, Lexus USA teased the CT 200h launch announcement with a promised Dark Ride, an “upcoming movie experience that allows you to virtually drive the all-new CT 200h”, and now here’s a new trailer: There’s also a new dedicated mini-site, the Darker Side of Green, which teases, “Be the navigator. Bring the CT …

Kevin · March 30th, 2010

Red Lexus LFA Spotted

At long last, the production Lexus LFA has been spotted in something other than black or white: Some screenshots, because I can’t resist:

Kevin · March 29th, 2010

Lexus LFA Blasts Up Goodwood Hill

As part of the press preview for the annual Goodwood Festival of Speed in England, Auto Express had a chance to make the historic hillclimb in Europe’s only Lexus LFA: The space-age styling has taken some criticism since the model was first revealed, but get up close and explore it in detail, and the low-slung, …

Kevin · March 25th, 2010

Lexus LFA at UK Supercar Breakfast Meet

The Lexus LFA made an appearance at the second annual Mulberry Inn supercar meet, an informal UK gathering of exotic cars organized by P1 Supercars and Mulberry Inn pub owner and BBC radio personality Chris Evans. The LFA was photographed in rarefied company along with numerous Ferrari Enzos, 599s, Lamborghini Diablos, and a Porsche Carrera …

Kevin · March 22nd, 2010

Lexus GS 2005 Launch Commercials

Check out this Bruno Aveillan-directed Lexus GS commercial from the 2005 third-generation launch: According to National Public Radio’s review of the 2005 GS ad campaign, the ads were filmed at a 10,000-year-old ice cave in British Columbia, an underwater trench off the coast of Oahu, and an atrium inside the Vancouver Art Gallery. The footage …

Kevin · March 16th, 2010

Lexus: The Pursuit Continues…

A new Lexus commercial today—this one with a focus on quality and a return to the classic “Pursuit of Perfection” tagline: This commercial leads to a new section on the Lexus USA website devoted to quality control & safety, and includes videos of the RX 350 manufacturing process at the Cambridge Ontario plant and how …

Kevin · March 10th, 2010

Auto Express Lexus CT 200h Video

Auto Express had their turn at the CT 200h Geneva display, and put together a video that shows plenty of interior footage: The CT 200h’s door grip and handle design remind me a lot of the recently-released GX 460, which makes me wonder if this will be a shared design cue on new models.

Kevin · March 10th, 2010

Two Lexus CT 200h Videos from CNET

Here are two videos of the Lexus CT 200h at the Geneva Auto Show Courtesy of CNET—The first features the site’s editor-at-large, with references made to auto start-stop technology and the sport mode, and was probably made before the CT 200h’s US sales announcement: CNET UK also produced a similar video, with some unusual video …

Kevin · March 8th, 2010

Lexus Hybrids Commercial: Milestones

Lexus heralds its expanded hybrid lineup with this commercial featuring a synchronized display of the Lexus hybrid models: The 5.5 billion mile figure quoted in the video is based on an average of 10,000 miles per year, which is less than the typical figure used in the U.S. It’s also worth noting that the luxury …

Kevin · March 4th, 2010

Lexus CT 200h Live Video from Geneva Auto Show

Here’s the first live video of the Lexus CT 200h at the Geneva Auto Show: With only 15 minutes to the CT 200h press conference, I have yet to find a live video feed—I’ll continue to look, and will update this post if I have any luck. The Lexus CT 200h press conference is now …

Kevin · March 2nd, 2010

Lexus CT 200h Video!

The first Lexus CT 200h video has been released: There may not be any footage of the car in motion, but the video does illustrate the interior blue-to-red color change when activating sport mode as well as showing some closer detail shots of the stitching and art piece shift stalk. I’m really falling for this …

Kevin · February 26th, 2010

Lexus RX Superbowl Commercial

I’m late to the party on this Lexus RX commercial that debuted at this year’s Superbowl: I’ve been driving an RX 450h for the better part of three months, and I have to admit, this commercial captures much of what my final review will focus on. The RX’s best feature is how well it fits …

Kevin · February 18th, 2010

Lexus Middle East Pursuit of Perfection Commercial

Huge fan of this Lexus commercial from the Middle East: Reminds me of the classic LS launch commercial—though obviously for a different part of the world. Love this type of lifestyle commercials when they’re done right.

Kevin · February 17th, 2010

Lexus LFA Video Review by EVO Magazine

Here’s a video review of the Lexus LFA by EVO Magazine’s Chris Harris : The video watches almost as a love letter to the LFA—some select quotes: “The fit and finish, and just the sheer levels of fetishism, that have been lavished on this interior, I think, know no equal. It’s just stunning. The materials …

Kevin · February 12th, 2010

Under the Lexus LF-Ch’s Hood

Here’s a little video of the Lexus LF-Ch puttering its way across a parking lot: Not a lot of pep in the concept car—which reminded me of some photos I forgot to post from the Detroit Auto Show : I have a feeling the engine in the production model will be a little more advanced …

Kevin · February 10th, 2010

Lexus F-Sport Event @ Homestead-Miami Speedway

Wednesday’s Lexus F-Sport Event at the Homestead-Miami Speedway has come and gone, but some of those lucky enough to attend have published their photos & videos from the track, including some beautiful LFA shots from Eric Ho: Be sure to check out his full gallery on Flickr—some very nice 1SC & 2GS photos from the …

Kevin · January 29th, 2010

Motorweek Reviews the Lexus GX 460

Motorweek has posted up their 2010 Lexus GX 460 video review: You can definitely see the effect of the Kinetic Dynamic Suspension System (KDSS) on the handling—the lack of body roll is surprising given the speed in the corners—which is a nice counter-balance, bringing that expected Lexus luxury to the body-on-frame underpinnings. As a bonus, …

Kevin · January 25th, 2010

Lexus Taiwan Commercial: Perfect

Prepare yourself for what may be the greatest Lexus garage setup ever: Classic. The only thing, the car selection’s a little dated—I think my four-Lexus rotating garage would comprise of: LFA, GS 450h, LS 460 AWD & a GX 460 for the wife. How about you?

Kevin · January 24th, 2010

Lexus & Ryan Leslie Team up for GX 460 Ad Campaign

Lexus USA will be launching a new advertising campaign for the 2010 GX 460 during next month’s BET Honors ceremony—the commercial will feature RNB artist Ryan Leslie and has a very cinematic vibe—here’s a sneak peek: Along with the teaser clip, Lexus has released a behind-the-scenes interview with Ryan, who looks to fit the role …

Kevin · January 22nd, 2010

Lexus GX 460 Commercial: Action Hero

The U.S. launch commercial for the 2010 Lexus GX 460 is a riff on the Bat-signal: Hilarious that the mom is really driving her kids to a soccer lacrosse practice. Update: I received an email from none other than Kevin Tucker, photographer for Lacrosse Magazine, to let me know that I had made a mistake—the …

Kevin · January 17th, 2010

Lexus LF-Ch Fashion Shoot

Not content just to sit at the Los Angeles Auto Show last month, the Lexus LF-Ch took part in a fashion photoshoot at the Hollywood & Highland Center, resulting in some rather racy images—first off, here’s a quick video behind the scenes, which has the bonus of showing the LF-Ch in motion: The finished photos …

Kevin · January 15th, 2010

Poll Results: Favorite Lexus of the Past Decade

Last week, I asked you to vote for your favorite Lexus of the past decade—510 votes later, here are the results: Ranking 1. Lexus IS F 20% 2. Lexus 2nd Gen IS 16% 3. Lexus 4th Gen LS 13% The IS F received 1 of every 5 votes and took the poll with ease, not …

Kevin · January 7th, 2010

Matte Red Lexus LX 570

Speaking of custom Lexus finishes, here’s a LX 570 from Russia done up in matte red.

Kevin · January 5th, 2010

Lexus LFA on Top Gear

Earlier today, the Lexus LFA made its Top Gear appearance—first off, you can watch The Stig’s lap around the track (likely on Youtube for a limited time only): The LFA, in wet track conditions, made it around the track in 1:22.3, which beat the Lamborghini Gallardo as the fastest wet lap on the show so …

Kevin · January 3rd, 2010

Japanese Lexus LFA Commercial!

I wasn’t expecting this—Lexus Japan has released an actual commercial for the LFA: Also from Lexus Japan is this new cut of the LFA’s launch video, featuring new music and some 3D animation of the supercar’s engine and brakes: The Roar of an Angel—what a tagline. (Both of these videos were posted by O.N.O., who …

Kevin · December 17th, 2009

1993 Lexus ES Commercial: Brass Sound

Blast from the past with this 1993 Lexus ES 300 commercial: Reminds me of the ES 350 commercial that was one of Jim Sloyan’s last Lexus voiceovers—can’t help but miss his confident (and smug) tone.

Kevin · December 14th, 2009

Lexus LFA Sound Gallery

The Lexus LFA mini-site has been updated to include a Sound “Gallery”, where you can listen to the LFA in its various aural states—and lucky for us, Youtube user supercargasm has posted up each soundclip for our listening pleasure: Engine Start Acceleration Full Flight Downshift Every time I almost get used to Lexus having a …

Kevin · December 10th, 2009

More Lexus GX 460 LA Auto Show Video

Here’s some more footage of the Lexus GX 460 from the LA Auto Show—this time, someone filmed a crowd demonstration of the newest Lexus SUV: Biggest part of the spokesman’s speech is that Taste of Lexus may have been reactivated after its hiatus. This US event, put on hold for much of 2008-2009, is a …

Kevin · December 7th, 2009

2010 Lexus GX 460 at the LA Auto Show

It’s only a quick look, but Kicking Tires has some footage of the Lexus GX 460 on display at the LA Auto Show: With the presenter in the video, it’s easier to get a better idea of the vehicle’s size—don’t know that I would compare it to Subaru Outback, though. [Source: Kicking Tires] *** Road …

Kevin · December 6th, 2009

Three Ridiculous Lexus LFA Videos

All in the span of a 15 minute period, I watched these three absolutely ridiculous Lexus LFA videos—first up, a car blogger apparently snuck into the storage area where the matte black LFA was being prepped for the LA Auto Show and drove it around the garage: Now that’s just plain crazy. Next up, someone …

Kevin · December 1st, 2009

Jay Leno’s Garage Features Lexus LFA

Just got around to watching the Lexus LFA coverage on Jay Leno’s Garage and it’s well worth the time (even without Leno driving): The side-long footage simulates what it might look like to pull beside the LFA, and also shows just how large the car really is (which is to say, not very). It’s also …

Kevin · November 29th, 2009

Lexus LFA Spending Christmas in London

The only Lexus LFA in Europe has been parked at the Park Lane dealership in London, where prospective buyers can take a closer look and talk with Devshi Varsani, the man responsible for selling the supercar in Europe. From Autocar: “At the moment, we’re in the process of taking orders and deposits for the car …

Kevin · November 27th, 2009

Lexus LFA Crystallised Wind Video

Loved this video of the transparent acrylic Lexus LFA created earlier this year for the Milan Design Week: An extraordinary model, and a beautifully filmed video. Must-see. (It was very hard to visualize the model by photos alone—I didn’t release there was an entire transparent engine sitting under the hood!) (Thanks WoL!)

Kevin · November 25th, 2009

AutoSpies Video of the Lexus GX 460

Here’s some (shaky) AutoSpies footage of the new 2010 Lexus GX 460: I’m taken by that Sepia interior—it really is the perfect color for this type of vehicle.

Kevin · November 25th, 2009

Lexus LFA Interior Walkthrough Video

This Urban Racer video of the Lexus LFA at SEMA features some nice detail footage of the interior, including a nice walkthrough of the instrument panel options: That LFA instrument panel is spectacular—can not wait to see something similar in other Lexus models down the road. [Source: Urban Racer]

Kevin · November 24th, 2009

Lexus IS F Lap with Gran Turismo’s Kazunori Yamauchi

Another day, another virtual lap—only this time it’s the esteemed Gran Turismo creator, Kazunori Yamauchi, driving a race-modifed Lexus IS F in the 8th round of the VLN series at Nürburgring: Back in August, Mr. Yamauchi and a team of two others (Motor Journalist Peter Lyon and racing driver Hideshi Matsuda—all three judges for the …

Kevin · November 19th, 2009

Auto Club Speedway Lap with the Lexus LFA

Keeping with the Lexus F-Sport event at the Auto Club Speedway, here’s a LFA lap around the track with driver Scott Pruett, as filmed by Flipside 909 from Club Lexus: Hard to believe the speed watching the track whip by—absolutely wild.

Kevin · November 17th, 2009

Lexus F-Sport Event at the Auto Club Speedway

If you may recall, there was an F-Sport event in Fontana, California last Thursday, and videos and photos of the event are making their way online—for a start, there’s this video put together by Unlimited Illuminations that features great footage of an IS F lap around the Auto Club Speedway: Too bad that poor guy …

Kevin · November 16th, 2009

Behind-the-Scenes of Lexus ES 350 Slice Commercial

Speaking of “behind-the-scenes” and Lexus ES commercials—here’s a real backstage pass to the work that went into creating one of my favorite Lexus commercials. First, the commercial (in poor quality): Next, here’s the process of creating a real “sliced” ES 350: The lengths that (Lexus USA advertising agency) Team One goes through to get these …

Kevin · November 12th, 2009

Lexus ES 350 Commercial: 40,000 Hours

Here’s the new commercial for the 2010 Lexus ES 350: This commercial stays with the look of the latest LS commercial, and has a “behind-the-scenes” feel. Not sure I believe that’s what the Lexus test-facilities look like, though. (A note: I recently spotted a 2010 ES at my local dealership, and was pleased to see …

Kevin · November 12th, 2009

Automobile Interview with Lexus’ Brian Bolain

As part of Automobile Magazine’s SEMA coverage, Editor-in-Chief Jean Jennings sat down and interviewed Lexus National Marketing Manager Brian Bolain on the LFA: I like how the LFA is described in terms of how it fits into the lineup—not just the plan to use the supercar to build out F-Sport, but how it builds on …

Kevin · November 11th, 2009

The Lexus LF-Ch Design Story

Also out today is a video from Toyota’s Calty Design Research on the design of the Lexus LF-Ch: Nice to see the people behind the designs, even if the video plays like an automotive design school advertisement. (A funny thought: even though the LF-Ch has taken a back seat to the LFA in recent days, …

Kevin · November 10th, 2009

Lexus LFA Video Overview

If it hadn’t been for the boisterous voice over, I probably would have passed over this informative Lexus LFA video: (This video also includes the carbon fiber footage in case you didn’t see it the first time around.) I’m still marvelling at the LFA, it’s brought some much-needed energy to the brand. It also has …

Kevin · November 10th, 2009

Two Lexus HS 250h Commercials

Here’s two Lexus HS 250h commercials—the first is from Japan, and involves saving the world: This second commercial shows the HSh’s Heads-up Display in greater detail: The HUD isn’t available in the HSh in Canada, so this is the first time I’ve seen the upgraded graphics and display information. Very impressed to see the steering …

Kevin · November 9th, 2009

Homestead Hot Laps in the Lexus LFA

As part of their North American LFA press event in Miami, Lexus gave the journalists the opportunity to experience a hot lap around the Homestead Speedway with an experienced race car driver behind the wheel—here’s footage from two such runs: Love the interior sound, especially now that I know it was tuned by musicians.

Kevin · November 6th, 2009

2010 Lexus LS 600h Commercial

There’s a new 2010 Lexus LS 600h commercial from Lexus Japan: This LS features an L-Select bright-red & black interior—don’t know if that would be my first pick with a white exterior. (On a side note: Why do all the press photos & video have to feature the same color car? I certainly wouldn’t mind …

Kevin · November 5th, 2009

2009 Lexus SEMA Showcase Video

Along with the usual press photos, Lexus has also put together a video showing their stable of customized SEMA cars: It’s a nice lineup of cars this year, though I would have preferred to see more done with the GS. Also, I hope the wheels on the TRD (orange) IS-C make it into the F-Sport …

Kevin · November 4th, 2009

Lexus LFA Instrument Panel Video

There were some quick shots of the Lexus LFA’s instrument panel in the official press video, but this autoshow simulator footage shows just how amazing the supercar’s display really is: With the moving chrome ring, there’s a real mechanical feel to the interface, making it look even more like it’s from the future—absolutely beautiful shutdown …

Kevin · November 3rd, 2009

Lexus LFA Carbon Fiber Creation Video

Here’s a video that shows the machine responsible for the Lexus LFA’s dual-carbon fiber A-pillars: Called a rotary weaver, this machine is of only two such devices in existence, and is used expressly for the creation of the carbon fiber components of the LFA. Hard to imagine what else this machine will create—the possibilities are …

Kevin · November 1st, 2009

Lexus L-Select Customization Video

This video gives some detail on the new L-Select customization program currently offered with the Lexus LS in Japan (warning: the accompanying music is unique): If switching internal LS components is as easy as it’s displayed in this video, I don’t see any reason why L-Select couldn’t make it’s way to other markets. More likely, …

Kevin · October 29th, 2009

Autocar’s First Drive of the Lexus LFA

There’s still plenty of Lexus LFA reviews to cover—next up is the UK’s Autocar and their great hands-on video with the supercar in Germany: This footage does a great job showing the LFA’s speed in a real-world context—choice quote: “The engine is absolutely sensational…just think a cross between a M5 and Porsche Carrera GT.” (Thanks …

Kevin · October 28th, 2009

Lexus LS Commercial: Turntable

Loving this new Lexus LS commercial: What Lexus has achieved with the new LS is amazing, and it’s nice to see a commercial that focuses on just how exceptional a vehicle it is. As the (current) flagship model, I don’t think it gets enough attention—but then, maybe that’s the point? Oh, so subtle… [Source: Motiongrapher]

Kevin · October 27th, 2009

The Lexus HB (Hybrid Bicycle) Concept

Here’s a curious item from the Tokyo Motorshow—Gizmag discovered the Lexus HB (Hybrid Bicycle) concept, built entirely out of carbon weave: I really like the L-badging on the handlebars and the overall shape, though I’ll admit to knowing nothing about bicycle design. Here’s some closeups of the body: [Source: Gizmag]

Kevin · October 27th, 2009

Official Lexus LFA Introduction Video

This official Lexus LFA video, which was shown right before the supercar’s introduction at the Tokyo Motor Show, is hands-down the best thing you will see today, I promise: The production value of both this video and the official press photos is absolutely fantastic—they really show the LFA in the best possible light. As a …

Kevin · October 21st, 2009

Lexus LFA Press Launch Video

The Lexus LFA press conference at the Tokyo Motorshow just ended minutes ago, and already a video of the launch has been posted online: I’m looking forward to a translation of Akio Toyoda’s speech—I’ve been told that an official video will be published online at 6pm JDT (3am PST/6am EST)—which should have some subtitles. Look …

Kevin · October 20th, 2009

Lexus LFA Uncovered!

Only hours before its official launch at the Tokyo Motor Show, a video has been posted showing the uncovered Lexus LFA in all its glory: Not only that, two Lexus LFAs has been spotted in Miami by NAGTROC member Adrey, presumably for a press launch tomorrow: {embed=“site/gallery” gallery_id=“1391”}

Kevin · October 20th, 2009

Lexus LFA: “The Best Car I’ve Ever Driven…”

In a quick interview during a Lexus LFA press event, Dutch motoring journalist and race-driving instructor Thomas Bangma had some very, very complimentary things to say about the upcoming supercar: The best car that I’ve ever driven in my life as a car journalist. It is an absolute gem, it is amazing…and I think it’s …

Kevin · October 12th, 2009

White Lexus LF-A on Nürburgring Video

Here’s another quick video of the Lexus LFA—this time taken on the track at Nürburgring and more importantly, completely undisguised: Here’s a quick screenshot of the full front-end: It’s impossible to make any real judgment from a 16 second video, except when it comes to the sound. What a roar! SAVAGE! (Thanks WorldofLuxury!)

Kevin · September 27th, 2009

Two Lexus LFAs Caught at a Gas Station

Here’s a quick super-video of both the white & black Lexus LFAs filling up at a gas station: Savage! (Thanks Rob!)

Kevin · September 26th, 2009

Five Lexus LF-Ch Videos

The Lexus LF-Ch has received plenty of video coverage, and rather than post them one by one, I thought it best to collect them into a single post. This first video, from WhatCar?, claims that the LF-Ch won’t see production until late 2011, and will cost £20,000: Next up is Which?: Then there’s the lone …

Kevin · September 23rd, 2009

Two Lexus LF-Ch Videos

Lexus has released a launch video for the LF-Ch: There’s some nice interior shots of the concept hatchback, but no driving footage. On the other hand, I did find some video from the Frankfurt auto show floor, showing what the LF-Ch would look like at a disco: (I wonder why concepts never get proper rear …

Kevin · September 17th, 2009

2010 Lexus HS 250h Commercials

Lexus has just released four mini commercials for the HS 250h that highlight the sedan’s non-hybrid technologies: Additionally, there’s a full length commercial that touches on all of the technologies at once (the sound seemed clipped, though): Drawing attention to the driver aids in the HS 250h is very smart—after all, even if you subtract …

Kevin · September 10th, 2009

1992 Lexus SC 400 Dealership Video

After look at the present & future of the Lexus SC, I thought it might be interesting to look back at the model’s history—the following video is a dealership introduction for the first-generation SC 400, and is an important look back at what Lexus was trying to achieve with their first sports coupe: Amazing when …

Kevin · August 20th, 2009

Lexus LF-A vs. Dodge Viper SRT10 ACR: A Virtual Nürburgring Race

Similar to the virtual Lexus LF-A vs. Nissan GT-R race we saw a couple months ago, this split-screen racing footage has the LF-A (top) up against the 600bhp Dodge Viper SRT10 ACR on the Nürburgring: When you consider the traffic the LF-A has to deal with, there’s no telling how much faster it could have …

Kevin · August 14th, 2009

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