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New Lexus Power of H Commercial

The new Lexus Power of H commercial debuted yesterday, and today has surfaced on Youtube: After reading the synopsis released a couple days ago, I wasn’t sure how the commercial was going to pan out, but the idea is fairly strong and well executed. Most important is that Lexus has moved away from touting the …

Kevin · February 8th, 2008

Lexus IS-F Video Review by MyRideTV

This video review of the Lexus IS-F by MyRideTV has to have the highest video quality I’ve seen online yet, it’s just full of great footage. The opening sequence from the driver’s perspective is especially nice: I don’t know why all video reviews can’t look this good.

Kevin · February 3rd, 2008

Video of the Lexus LS 460L in Test Drive Unlimited

I have yet to play the Test Drive Unlimited video game, but my interest just went up ten-fold after discovering that the Lexus LS 460L is an available car. This video clip from the game is pretty funny, it even includes a fully-virtual Lexus dealership showroom: I don’t understand the inclusion of a flagship full-size …

Kevin · January 30th, 2008

1996 Lexus LX 450 Commercial with a Surprise Twist

It turns out the IS-F isn’t the first time Lexus has marketed a vehicle as the opposite of what you’d expect from the company, take a listen to the tagline of this 1996 LX 450 commercial: “It’s everything a Lexus is, and everything a Lexus isn’t.” sounds pretty close to the IS-F’s “Everything you thought …

Kevin · January 29th, 2008

Video of the Lexus IS-F Racing Concept @ The Tokyo Auto Salon

Putting aside the hoopla surrounding the Lexus IS-F Racing Concept for a minute, here’s some jumpy video footage of the car from the Toyko Auto Salon show: I think I would have liked this vehicle a whole lot better if it had been done up like an actual race car, with the decals and flashy …

Kevin · January 24th, 2008

Short Lexus LX 570 Video Profile

Save for the short appearance by Charles Hubbard of Lexus College, this Bumper2Bumper TV video profile of the Lexus LX 570 doesn’t really have much to it, except for one thing — it shows that this vehicle looks absolutely spectacular in movement (around 45 seconds in, to be precise): I think my devotion to the …

Kevin · January 23rd, 2008

More Lexus LF-A Roadster Concept Video Footage

It’s nice to see a purely car-focused video of the Lexus LF-A Roadster Concept show up, even if it suffers from the usual Youtube quality issues: I’m still in shock at how quickly I took to this concept. I wasn’t necessarily the biggest LF-A fan to begin with, though in comparing the two versions, I …

Kevin · January 18th, 2008

New Lexus LF-A Roadster Concept Video from Autospies

More video of the LF-A Roadster Concept shown at the Detroit Auto Show has emerged, this time up it’s Autospies, with an interview with Lexus event manager Brian Bolain(no video embedding, click here to watch the video.) I really believed that this concept was something that would fast-track to production, perhaps as part of a …

Kevin · January 17th, 2008

Lexus LF-A Roadster Concept Video

The first video of the Lexus LF-A Roadster Concept has been posted by Car & Driver to Brightcove (no embedding allowed, click here to view the video.) It’s a short video, but it’s still great to see the rear-adjustable wing in action. I could have done with less of presenter Dave Vanderwerp’s questionable disappointment and …

Kevin · January 14th, 2008

Lexus Launches LX 570 Driver Empowered Mini-Site

Mentioned in the Lexus’ LX 570 marketing presentation, the Driver Empowered LX mini-site is now live. The site’s jam-packed with video footage extolling the SUV’s capabilities. Of particular note is the 360° tour, which manages to inject an infusion of character and presence that has been lacking in images seen so far. An interesting sidebar, …

Kevin · January 8th, 2008

The Lexus LX 570 Already Winning Awards

I’m not sure how much stock you can put in an award given to an unreleased vehicle, but that didn’t stop WealthTV viewers from awarding the 2008 Lexus LX 570 “The Most Luxurious SUV” award. There wouldn’t be much to see here if the Lexus spokesman Paul Williamsen hadn’t pull the engine cover off : …

Kevin · January 6th, 2008

Lexus’ IS-F Presentation Videos

The Auto Network has served up another Lexus presentation, this time a full blown dissertation about the IS-F. This presentation, along with the previously noted LX 570 breakdown, took place in Point Clear, Alabama, and provided the automotive press with an opportunity to learn about the vehicles to an extraordinary level of detail. The first …

Kevin · January 2nd, 2008

Lexus’ LX 570 Presentation Videos

The Auto Network has posted up the full LX 570 presentation given by Lexus to the press in late 2007, and it’s a incredible collection of facts and information, detailing every aspect of the vehicle, from its technical specifications to its marketing plan. The first part is a general overview of the LX 570, presented …

Kevin · January 1st, 2008

Lexus Red Bow Christmas Videos

Some people actually do get a Lexus for Christmas — and not only that, but with Youtube, we can watch along: To be honest, I couldn’t even watch the videos all the way through, they’re rather awkward with the yelling and tears. Update: Added another video.

Kevin · December 27th, 2007

Lexus LS 430 Commercial: The Rear-View Camera

Here we have a commercial for the revised Lexus LS 430 that debuted in 2004, demonstrating the then-new backup camera option: That crazy spin at the end is icing on the cake.

Kevin · December 20th, 2007

Lexus LS 460 Lane Keep Assist Video Demonstration

The Lane Keep Assist feature, which effectively locks you into a highway lane, may only available on the European & Asian Lexus LS, but it’s incredibly effective, at least in the context of this video: I’m of two minds with this feature. You can never discount added safety, but the movement towards automated driving makes …

Kevin · December 16th, 2007

Japanese Lexus IS-F Promotional Video

A IS-F promotional DVD has been available from Lexus Japan for some time, but it’s only just made its way onto the Internet: I’m not sure if this is the full extent of the video sent out, but I do know one thing: It wouldn’t be possible to find a more ill-suited soundtrack.

Kevin · December 14th, 2007

Japanese Video Review of the Lexus IS-F

This Lexus IS-F segment from Start your Engines, a Japanese auto news show, is a pleasant switch from the norm, as it’s all subtitled in English: “It’s been a long time since I’ve had so much fun driving a Toyota”, the host says after ten laps of the Fuji Speedway. “The shifting really is like …

Kevin · December 10th, 2007

CNet Reviews Lexus LS 460 Technology

No doubt it’s a little old, but this video from CNet detailing the technology in the LS 460 is quite entertaining: Being such a fan of the LS 460, I didn’t even get bored during the inevitable parking assist demonstration.

Kevin · December 7th, 2007

Lexus IS-F vs. Nissan Skyline Coupe Type S

The January 2008 editon of Best Motoring, one of Japan’s most popular automotive TV/DVD shows, has a Lexus IS-F vs. Nissan Skyline Coupe 370GT Type S (Infiniti G37 Sport in North America) showdown: While it can’t match the IS-F in a 0-60 race, the 333hp Skyline Coupe Type S holds its own on the track, …

Kevin · December 4th, 2007

Flickr Find: Custom Lexus SC 430 with Sevas Wheels

William Stern, the in-house photographer for Sevas, has posted up some shots of a custom Lexus SC 430 on Flickr: The custom work, including some subtle fender vents and not-so-subtle LED side-step lighting, was done by Cartel Customs in Miami. There’s quite a collection of photos in William’s Flickr stream, be sure to check them …

Kevin · December 3rd, 2007

G Living Reviews the Lexus GS 450h

G Living, a lifestyle magazine/net show dedicated to living green, has posted up a very complimentary video review of the Lexus GS 450h: It’s hardly an analytical review, with host Sarah Backhouse declaring she has a crush on the car, “If this car was a bloke, it would be a stock broker, or a talent …

Kevin · December 1st, 2007

1989 Lexus LS 400 Featured in Old Top Gear Episode

It’s hard to discount the power of Youtube when you can watch a 1989 episode of Top Gear detailing the introduction of the then-newly released Lexus LS 400 (jump ahead to 1:26 to get there directly): Not a full-on review, which is a slight disappointment, but the praise is astounding, let me quote presenter Tiff …

Kevin · November 30th, 2007

2008 Lexus LX 570 can see around corners

The 2008 Lexus LX 570 is packed to the gills with some very interesting new technology, including a camera that gives the driver a full 180-degree view of what’s in front of the vehicle, effectively letting you look around corners. There’s a passenger-side camera that points down, as well, and when combined with the rear …

Kevin · November 29th, 2007

Video of the Toyota Driving Simulator

A video demonstration of the Toyota Driving Simulator has been posted on Youtube: Bit disappointed they didn’t show any virtual accidents. I know the simulator was built to examine potential safety features, but with that music in the background, they could probably test the driving characteristics of someone going insane. (Thanks Dan!)

Kevin · November 28th, 2007

The Lexus Symphony Orchestra Audio & Video

This past summer, Lexus staged two unique concerts in Britain using twelve LS 460s in place of an orchestra. These cars, with no modification or amplification, performed two pieces originally recorded by the London Symphony Orchestra, which you can now listen to at a Lexus site dedicated to it. I really enjoyed the site, there’s …

Kevin · November 22nd, 2007

VIP Twin Turbo Lexus LS 430

Perhaps it’s my love of the stock Lexus LS 430, but this VIP’d up version is a real head scratcher: Can’t say I’m a real fan of the Fabulous body kit and its massive front lip, but the thing that stood out the most were the blown-out rear wheel wells. I understand the reasoning, massive …

Kevin · November 20th, 2007

Lexus Technical Training Session Video

It may run a little long, but this video of the installation of a slippery surface for test driving Lexus’ is still pretty neat: From the video description, this was for a technical training session in Spain, and looks like it would be a lot of fun. Strangely enough, I played a PS3 game today …

Kevin · November 17th, 2007

Great Lexus IS-F Video from SEMA 2007

There’s lots of details in this WebRidesTV video from SEMA 2007, from a great look at the Five Axis Project IS-F to Scott Pruett’s demonstration of IS-F with VDIM on/off: Looks like the IS-F’s release date is firming up. Brian Bolain, the Lexus national advertising and media manager, reveals that the car should hit the …

Kevin · November 14th, 2007

Video Comparison of the Lexus IS-F, BMW M3 & Audi RS4

Coming from an automotive marketing company that counts Lexus as a client, this AMCI video comparing the IS-F with the BMW M3 and Audi RS4 does seem more than a little bias, but that doesn’t stop it from being a great watch: To be fair, test driver Dave Sherman doesn’t proclaim the IS-F the king, …

Kevin · November 9th, 2007

Lexus LS 460 Commercial from The Middle East

While I’m certainly no expert about what it’s like to be wealthy in the Middle East, this Lexus commercial really captured my imagination — beautiful homes, giant yachts, private jets and LS 460s all round: As strange as it is to say, they picked a great actor for this ad, who carries it with his …

Kevin · November 8th, 2007

Video from the Lexus LF-Xh Debut at the Tokyo Motor Show

Courtesy of my favorite Japanese Lexus blog, The Lexus Times, comes video from the Tokyo Motor Show debut of the LF-Xh: I think all that remains is to remove the wheels and set this thing up with some sort of anti-gravity propulsion.

Kevin · October 31st, 2007

Edmunds Comparison: Lexus IS-F vs. Audi RS4

Edmunds has pitted the Lexus IS-F against the Audi RS4, and in what might be the first published IS-F comparison test. The results, unfortunately, were not pretty, as this is a fairly one-sided affair, with the RS4 pulling far ahead of the IS-F in every category. Their conclusion really says it all: The 2009 Lexus …

Kevin · October 28th, 2007

Winding Road Reviews the 2008 Lexus IS-F

The thing that stands out most about Winding Road’s review of the 2008 Lexus IS-F is its attention to detail, seemingly every faucet of the IS-F is extensively covered, and is accompanied by some of the best photos I’ve seen yet. While most reviews so far have been positive, Winding Road is exuberant with its …

Kevin · October 26th, 2007

Two Crazy Spanish Lexus IS Commercials

I tried to total up number of insane moments in these two Spanish Lexus IS commercials, but lost count at the Lexus surfboard: I’m seriously having a hard time writing this through the tears of laughter. Surely, we’re looking at the first time the Lexus V6 engine has been compared to a pregnant woman’s belly. …

Kevin · October 20th, 2007

Lexus GS Commercial: Etiquette

It would be easy to write off the new Lexus GS commercial as a late reply to Audi’s Parking Assist mockvertisement, but in truth, it’s a much bigger statement than that: What a great distillation of Lexus — it may be a lot flashier than the ES 350 commercial I featured on the weekend, but …

Kevin · October 17th, 2007

Lexus RX Commercial: Pop-Up Book

I’ve been waiting to see this RX commercial ever since I was sent some behind-the-scenes photos of the filming, and the final cut doesn’t disappoint: It’s hard to imagine the amount of planning necessary to pull off something like this, which doesn’t seem to use any digital effects at all. I’m surprised by the factory …

Kevin · October 17th, 2007

Video: Lexus LS 460 on Fire

Now this is something you don’t see every day: Don’t know exactly what would cause a car to catch fire like this, but I’m sure it’s a special sort of circumstance, especially with no other cars involved. I can’t believe people are driving right up near it, that’s just crazy.

Kevin · October 14th, 2007

Lexus ES 350 Commerical: Slice

On the face of it, this Lexus commercial is a statement of the obvious, highlighting an undoubtedly common number of sensors as though it was unique. Yet, at the same time, it manages to accurately sum up what I find so appealing about Lexus itself: “Behind every detail, there’s a detail” will now be my …

Kevin · October 13th, 2007

Lexus Commercial: H is for Hybrid

I don’t know about the rest of the world, but here in Canada, the Lexus commercial Moments was in heavy rotation for quite some time, and was incredibly received (I know this, because people actually talked to me about it). In light of that, it comes as no surprise that the ad execs went for …

Kevin · October 12th, 2007

Lexus LS 460 Commercial: Anechoic Chamber

As a companion to the commercial I posted on the weekend, the message in this LS 460 advert is certainly much clearer: Something about this pair of commercials fails to impress me, the cabin isolation and ultra-quiet engine are definitely features to promote, but I found the sound in both to be incredibly abrasive. It’s …

Kevin · October 8th, 2007

Lexus LS 460 Commercial: Pin Drop

I’ll admit, the first time I watched this commercial I actually felt confused: I understood the concept, the LS 460 being so quiet while running that you could hear a pin drop, but the commercial is muddled enough that I had to watch it a couple times to really get it. I blame it on …

Kevin · October 6th, 2007

Lexus Introduces the IS-F to Dealers

There isn’t much to this video of the IS-F’s introduction at a Lexus District Dealer Seminar, but if you have a love of screeching tires, this one is going to be hard to beat: Chances are low, but if there’s really only one white IS-F in North America, it’s sure taken a beating. [Via: Club …

Kevin · October 1st, 2007

The Lexus IS-F Shows Off

When the Lexus IS-F hit the Laguna Seca Raceway during the California Taste of Lexus Event, there was a deluge of video released by spectators, but nothing, and I mean NOTHING that compares to the following video: Expert editing, amazing angles, fantastic sound — until I find out otherwise, I’m going to assume this is …

Kevin · September 25th, 2007

Lexus ES 350 Commercial: Panoramic

This Lexus ES 350 commercial highlights my favorite feature of the car, and perhaps one of my favorite optional features of all time, the panoramic glass roof: The glass roof is perfectly suited to the overall design of the ES, and really the only Lexus I could picture with it. Perhaps it’s only because I’ve …

Kevin · September 24th, 2007

Lexus LS 460 with Air Runner Suspension

Ridiculously dropped suspensions can be a great look, but not without a huge sacrifice of ride quality and the potential for some serious body damage. However, for every problem there is a (expensive) solution, as evidenced by this video of an LS 460 with an Air Runner suspension system, which allows for variable ride height …

Kevin · September 23rd, 2007

Lexus IS-F & LF-A Together on Nürburgring

This spy video montage, which shows a collection of upcoming cars taking their turn at Nürburgring, has an interesting segment featuring the Lexus IS-F and the LF-A taking a lap together (skip to 3:09 in the video for the action): The LF-A sounds like a monster compared to the IS-F, and I’m sure the additional …

Kevin · September 19th, 2007

Japanese Lexus LS 600h/L Commercial: Blue Lines

In the same vein as the LS 600h/L advert posted earlier this month (and which turned out to be part of Lexus’ new UK hybrid marketing campaign), this Japanese commercial also features a practically invisible LS hybrid, though this time it’s a case of speed: Wonderfully done, I was very impressed by it.

Kevin · September 17th, 2007

Lexus Press Conference @ Frankfurt 2007

The Auto Channel has posted the full Lexus press conference from the 2007 IAA Frankfurt Auto Show, presented by Karl Schlicht, Vice President of Lexus Europe: For the most part, the press conference confirms my earlier thoughts on Lexus’ presence in Frankfurt, revealing no new information, but there’s another side to it. With his singular …

Kevin · September 14th, 2007

Lexus US Virtual Open Winner Crowned

Happening much faster than I expected, the Lexus US Virtual Open tennis finals were held yesterday in a match between Benjamin Melinger and Peter Reyes, with Melinger winning after a fierce battle: Melinger, of course, wins the grand prize, a year-long lease of the upcoming Lexus IS-F. I can’t help but wonder how great this …

Kevin · September 7th, 2007

Lexus LS 600h Commercial: Hybrid Drive

The Lexus 600h is available only in Japan and Europe, which might explain why this commercial hasn’t made it to North American shores: It’s funny, because the invisible digital effect featured here reminds me of the car option I’m looking most forward to: the portable force field. Sure, there’s deeper, more important applications for the …

Kevin · September 3rd, 2007

New US Tennis Open Commercial with Andy Roddick: The Big Backup

There’s a new IS commercial airing as part of Lexus’ US Tennis Open Sponsorship, featuring Andy Roddick chasing a tennis ball through New York streets: There’s a few interesting things about this commercial, one of which is a major disappointment. As you may know, Lexus is also sponsoring a US Tennis Virtual Open during the …

Kevin · August 31st, 2007

Tony Soprano & The Lexus LS 400

It’s always a blast seeing your favorite cars featured in TV and movies, and what what an appearance the Lexus LS 400 made in the first episode of the Sopranos (Warning: Contains coarse language and violence, viewer discretion advised): I don’t even like my girlfriend driving my car, and she’s not in the habit of …

Kevin · August 28th, 2007

Lexus IS 250 Commercial: The Valet

There’s something about the sound in this Lexus IS 250 commercial that really commanded my attention, the overprocessed blues music, the paddleshift click, the breathlessness, it all comes together so well: I wonder why the IS 250 and IS 350 have separate commercials, wouldn’t it make more sense to market them as a single model?

Kevin · August 27th, 2007

The Lexus IS-F 1/4 Mile Dyno Run

For the Taste of Lexus Evening Edition in Arcadia this past weekend, the IS-F was available for the public to test-drive — only catch was, it was on a dynamometer: The exhaust note is smooth and powerful, and the shifting is practically seamless. No dyno results were shown, but one Club Lexus tester felt there …

Kevin · August 27th, 2007

Lexus IS-F @ SoCal Taste of Lexus Event

The new Lexus IS-F was in Southern California this week, flown in from Japan for the Orange County Taste of Lexus event, where some members of Club Lexus were lucky enough to get some in-car time with chauffeured laps around the famous Laguna Seca racetrack. Here’s a great video look at the time on the …

Kevin · August 19th, 2007

Lexus SC 430 Commercial with Andy Roddick for the U.S. Open

This SC 430 commercial featuring Andy Roddick and Christopher Fairbanks defies the usual Lexus formula of heightened drama and takes an altogether different route: This went completely over my head, with such a strange combination of elements. A famous tennis player, a comedian, a tree frog story and a sixties era green-screen, how could these …

Kevin · August 16th, 2007

Classic 1992 Lexus LS Commercial: Money in the Bank

As an LS 400 owner, I always get a kick out of seeing the old commercials pop up on Youtube: It’s interesting that Lexus has maintained a very distinctive look to their advertising over the years. Save for the grainy VHS look and the car featured, this commercial could easily appear on TV today. Now …

Kevin · August 15th, 2007

Another Wild (but Formal) Japanese Commercial for the Lexus RX 300/Harrier

It would be remiss of me not to post this second lion-man Lexus RX 300/Harrier commercial, considering how floored I was by the first one: This one is even better than the first, as we get to see lion-man lounging by the pool, reading a report, while his beauty swims in the pool. I’m so …

Kevin · August 11th, 2007

Wild (but Formal) Japanese Commercial for the RX 300/Harrier

I’m unsure exactly how this commercial would have been pitched, “You see, there’s this lion-man, ok, and he rescues this damsel in distress, all while driving a Harrier! Wild but Formal!”: Seriously, a lion-man? (Thought it was very cool to see a body kit advert at the end of the commercial, though.)

Kevin · August 7th, 2007

A Video Introduction to the Upcoming Lexus LX 570

The Lexus LX 570 is still about six months away from release, but it’s close enough to get revisit its new features over the outgoing LX 470. Luckily, Edmunds has published a video that does just that: This new edition of the LX has been redesigned from the ground up, and includes a host of …

Kevin · August 3rd, 2007

Lexus U.S. Open Commercial: Road Trip

The final Lexus commercial from the US Open has just appeared on the Internet, courtesy of my favorite Youtuber, bbakshow: Surprising as it may be, people searching for this commercial have made up an significant percentage of my traffic since launch, and I’m very happy to have found it. Being my first time seeing it, …

Kevin · July 25th, 2007

Andy Rooney Tracks Down His Old Lexus

When I started this site, never did I think I would see the day where I’d be writing about Andy Rooney, but the world’s a funny place, and I go where the Lexus news takes me. I’m sure that most people, after selling or trading in a car, have wondered where it ended up, who …

Kevin · July 24th, 2007

Lexus IS 250 Commercial: Ball Bearing Precision

The IS 250 may lack the IS 350’s power, but it definitely has a trump card if you need traction, namely All-Wheel Drive: The IS series is a confusing one, the IS 250 has the option of a manual transmission and AWD, while the IS 350 gets the bigger engine (with an extra 100hp) but …

Kevin · July 23rd, 2007

The GS 350 Exploding Donut

Two GS Donut videos in one day? Seriously? This second video continues on the grand tradition of Russian Lexus Destruction, only this time there’s blood and exploding rubber: For the life of me, I don’t understand why the cameraman inside the car didn’t pull back when he started seeing sparks. Crazy Russians!

Kevin · July 22nd, 2007

Lexus GS 300 Super Criminal Donut

For sheer volume, there’s few things I come across more on Youtube than Lexus’ doing donuts. Practically an everyday event, I’ve never thought to feature a single one until now. Crazy speed, residential area, tight turning radius: To top it off, if the description is to be believed, the car’s stolen, meaning this whole video …

Kevin · July 22nd, 2007

Lexus ES 350 Commercial: Goosebumps

The opening shot of this commercial is pure gold, though I have to admit a crash-test dummy getting goosebumps is a bit freaky: One of my favorite things about the new ES 350, which you can only catch of glimpse of in this commercial, is the optional Panorama Glass roof. It almost folds up like …

Kevin · July 18th, 2007

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