Lexus GS Commercial: Etiquette

It would be easy to write off the new Lexus GS commercial as a late reply to Audi’s Parking Assist mockvertisement, but in truth, it’s a much bigger statement than that:

What a great distillation of Lexus — it may be a lot flashier than the ES 350 commercial I featured on the weekend, but they both show a clear and precise message.

Really, this commercial’s tagline, “We believe that just because you can do something, doesn’t mean you should” is another perfect representation of the Lexus brand. (Let’s just ignore how that relates to the IS-F for now.)