Lexus: The Pursuit Continues…

A new Lexus commercial today—this one with a focus on quality and a return to the classic “Pursuit of Perfection” tagline:

This commercial leads to a new section on the Lexus USA website devoted to quality control & safety, and includes videos of the RX 350 manufacturing process at the Cambridge Ontario plant and how Lexus interior trim is created from a single piece of wood—just brilliant stuff, and one that helps define quality as one of Lexus’ most central characteristics.