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Lexus LFA Super Carwash

Watching a car being hand-washed might seem like a boring proposition, but Dubai-based EcowashME makes it interesting by cleaning three Lexus LFAs without using any water:

To satisfy my curiosity, I took a look at the EcowashME website to see how it’s possible can clean a car without water:

How is it possible to wash a dirty car without water?

Our products contain 47 ingredients, including wetting agents, lubricants and protectants which have never been used by the car care industry. These ingredients combine to soften and emulsify surface grime, while a specific blend of polymeroxane fluids and hydrophenolic lubricants attach a microscopic layer of exclusive PolyGuard-3. to the surface.

Will it scratch my car?

No. Our washing process is 100% scratch free. an ecowash is totally scratch free. Our products have been regularly used to clean and protect many luxury cars such as Aston Martin, Mercedes-Benz and Ferrari. The unique polymer in the product encapsulates the dirt and lifts it from the surface of your paint, it is then safely removed with a clean cloth.

Nice to know that there’s actual science behind the process, though I think I’d still be worried if it was my LFA they were washing.

(There’s nothing quite like that white LFA with the unpainted carbon fiber roof & rear wing that’s featured in this video — what a great look. I wonder if the exposed carbon fiber is available to LFA buyers?)

  • Anonymous
  • March 17, 2011
I always love preparing for a carwash, but I do get a bit lazy in the end :P So no swirlmarks? hmmm
  • P
  • March 17, 2011
Whoa! Although this seems to be a new product I would NEVER trust anyone to clean my car like that. Even if dirt is lifted off the cloth you're going to have to constantly change clothes so your not rubbing the dirt back on the car and scratching it, that would be a lot of cloths! If the car has very little dust then its ok to do that, I think. I'd still employ the services of a professional detailer especially on a car as expensive and as exclusive as the LFA, I know how delicate the clear coat is on any car.
  • H
  • March 17, 2011
Imagine the car being realy filthy....I would want to hose it down first. Nice to see, but man, no way, not even my IS!
  • J
    Just wondering...
  • March 18, 2011
Don't they have water in Dubai?
    • K
    • March 20, 2011
    As it turns out, people in the UAE use three times the amount of water than the world average:
  • O
  • March 20, 2011
Uh, this isn't new. In North America, the product is called "Optimum No Rinse". Professional auto detailers have been using this for years already on
    • K
    • March 20, 2011
    Well, it's close to ONR, but not quite -- only 250ml of water is used with this technique, whereas with ONR it's more like 3 litres (at least in my experience). Also, they're just using microfibers, rather than a full mitt.