Lexus LS 430 Promotional Video

It’s been over 10 years since the third generation Lexus LS 430 debuted, and as this promotional launch video details, it was considerably ahead of its time:

It was love at first sight when I spotted the LS 430 at my local dealership for the first time, and today it sits as one of my favorite Lexus of all time (especially after its 2004 update). The uncompromising focus on pure luxury, the almost absolute silence while driving, the debut of radar-cruise-control & Mark Levinson audio system, the oversized yet elegant styling — it all forms a package that’s tough to beat, even today.