Video: New Lexus NX Commercial for Superbowl XLIX

Lexus returns to the Superbowl advertising game with a commercial for the new NX compact crossover: The commercial was created by Walton Issacson — Variety talked with one of the ad agency’s founders about the spot: The Lexus ad is remarkable for what it lacks. The spot features no surprise appearances by a movie star …

Read more…

Kevin · January 15th, 2015

Lexus USA Releases Two NX F SPORT Commercials

Lexus USA has released two commercials for the NX compact crossover: These first two ads will begin airing on network television today, and will be followed by two additional commercials shortly thereafter.
Kevin · January 5th, 2015

New Lexus RC F Commercial from Japan

Lexus Japan have released a new commercial for the RC F that draws on their recent success in the Super GT racing series: Not to be outdone, there’s also this RC commercial featuring a female minotaur (?!?):
Kevin · December 11th, 2014

New Lexus RC F SPORT Commercial from USA

Lexus USA has released their first commercial for the RC 350: There’s also this behind-the-scenes look at how the commercial was created, and that includes real fireworks: (The RC commercial was directed by music video director Sophie Muller and features music by British electronic act UNKLE.)
Kevin · November 5th, 2014

New Lexus NX Commercial from Australia

Lexus Australia has released their new NX commercial, and it’s a good one: (Really like the end screen graphics on this commercial — very nice spindle grille to Lexus logo transition.)
Kevin · October 27th, 2014

Lexus Europe Releases NX Commercial with Will.i.Am

Lexus Europe have released their new NX commercial featuring Will.i.Am: There’s also a behind-the-scenes look at how the commercial was created: Overall, the concept is great — the commercial takes the sharpness of the NX and applies it to the rest of the world. Clever. (Not crazy about the tie-in with Will.i.Am, as I’m not …

Read more…

Kevin · September 17th, 2014

New Lexus IS F SPORT Commercial: Appearances

In the spirit of the F SPORT commercial released a couple months back, there’s a racy new Lexus IS commercial from the USA: (I liked it — the “it’s not what it looks like” bit is an old cliché, sure, but it works.)
Kevin · September 17th, 2014

Lexus NX Commercial from Japan

Lexus Japan has released a commercial for the new NX compact crossover, and it has that same quirky cleverness seen in their recent campaigns: There’s also this behind-the-scenes look at all those bubbles:
Kevin · August 26th, 2014

Will.i.am to Design Limited Edition Lexus NX

Lexus Europe has teamed up with artist Will.i.am for the NX crossover marketing campaign — the first collaboration is a music video for the song “Dreaming about the Future”, which features the NX heavily: Will.i.am will star in the very first European NX commercial later this year, and will also be designing a limited edition …

Read more…

Kevin · August 4th, 2014

STROBE: The New Commercial from Lexus International

Lexus International has released the third film in their ongoing Amazing in Motion global branding project — the new video is called STROBE, and it’s quite something: The major themes of the first two films (see STEPS & SWARM) are carried into this third installment — all the action takes place in real life, with …

Read more…

Kevin · July 2nd, 2014

New Lexus GS Commercial Takes a Swing at its Competitors

Lexus USA also released a new GS commercial that takes its competitors to task — the video starts with a behind-the-scenes look at how the commercial was filmed: Great to see the GS getting this type of marketing exposure two years after its initial release — considering the sedan’s recent sales success, it’s well deserved. …

Read more…

Kevin · April 8th, 2014

New Lexus F Performance Commercial Featuring the RC F

Lexus has released its first commercial featuring the new RC F coupe — here’s the full 60 second video: The commercial is part of an initiative to familiarize consumers with the F performance brand — there’s also this new print ad (click for a larger image): (It may be confusing for enthusiasts to see true …

Read more…

Kevin · April 7th, 2014

Four New Lexus CT 200h Commercials

With the release of the updated Lexus CT 200h, there are new commercials springing up around the world — let’s start with three from the USA: Here’s the CTh commercial for European markets, like the music in this one: (Any other regional Lexus CT commercials out there that I’ve missed? Leave a link in the …

Read more…

Kevin · February 12th, 2014

Three New Lexus CT 200h Videos from Japan

Along with their new CT 200h commercial, Lexus Japan has also released three additional videos with the updated hatchback: Lexus Japan has pulled out all the stops for the updated CT 200h — each video is super high quality, and any one of them could have been a commercial on its own.
Kevin · January 17th, 2014

New Lexus CT 200h Commercial from Japan

Lexus Japan has released a new commercial for the CT 200h, and it’s brilliant: It’s important to point out that commercial wasn’t made digitally, all the trick photography was real — here’s how it was made: (Really loving the commercials coming out of Japan — right now is a great time to revisit the black …

Read more…

Kevin · January 16th, 2014

Lexus December to Remember 2013 Commercials

As we enter the holiday season, Lexus USA has launched their annual December to Remember Sales Event, along with the inevitable “Red Bow” commercials — here’s the full collection: All in all, it’s a fairly harmless round of commercials — the only thing I really noticed is how great the updated GX looks in white. …

Read more…

Kevin · December 2nd, 2013

Salma Hayek & Lexus RX Star in Milk Commercial

Let’s end the week off on a light note — here’s the Lexus RX playing a supporting role in this funny milk commercial with Salma Hayek: Have a nice weekend everybody!
Kevin · October 25th, 2013

New Lexus GS 300h Commercial from Japan

Lexus Japan has made a commercial for the newly released GS 300h: The visuals were created using black lights, and the behind-the-scenes video is pretty interesting to watch even if you don’t understand Japanese: Perhaps the biggest surprise in the commercial is how low the GS sits — check out the wheel drop:
Kevin · October 17th, 2013

Lexus Releases Four Commercials for 2014 SUV Lineup

Lexus has released a new commercial for each of their SUVs — here’s the complete set: 2014 Lexus GX Commercial 2014 Lexus RX Commercial 2014 Lexus LX Commercial There’s also a super-cut that splices together scenes from all three commercials:
Kevin · October 8th, 2013

Lexus China Commerical: Living in a CT 200h

Really like this CT 200h commercial from Lexus China: There’s something very authentic about this video and the way it captures the emotion of hybrid technology — job well done.
Kevin · October 3rd, 2013

Lexus to Create Live Comedy Commercials During Late Night with Jimmy Fallon

Starting tonight during Late Night with Jimmy Fallon, Lexus will be staging two live IS commercials performed by improvisational comedy troupes: In an intriguing ploy meant to harness both TV advertising and social media, NBC will allow Lexus to run a live commercial in two different ad breaks accompanying the show. In the first, set …

Read more…

Kevin · September 19th, 2013

Lexus IS Ad Campaign = Illuminati Plot?

Website Prison Planet has a very interesting critique of the new Lexus USA IS commercials, suggesting the new ad campaign is “filled with Illuminati symbolism.”
Kevin · June 21st, 2013

New Lexus LS Commercials

Lexus USA has released two new commercials for the 2013 Lexus LS, and they’re pretty awesome.
Kevin · October 29th, 2012

Two Vintage Lexus ES 300 Commercials

When we saw the first commercials for the 2013 Lexus ES last week, it reminded me to post these third-generation ES ads.
Kevin · September 14th, 2012

Three More 2013 Lexus ES Commercials

The 2013 Lexus ES marketing campaign kicked off this week with a brand new commercial, and now three additional commercials have been released.
Kevin · September 7th, 2012

Lexus GS Commercial: Earn It

The final 2013 GS 350 launch commercial from Lexus USA has been released, and it's all about working hard and getting paid.
Kevin · February 28th, 2012

New Lexus GS Commercials

It turns out that the Lexus GS Super Bowl commercial was just the start of the marketing blitz — here’s three new ad spots featuring the 2013 sports sedan.
Kevin · February 6th, 2012