New Lexus F Performance Commercial Featuring the RC F

Lexus F Family

Lexus has released its first commercial featuring the new RC F coupe — here’s the full 60 second video:

The commercial is part of an initiative to familiarize consumers with the F performance brand — there’s also this new print ad (click for a larger image):

Lexus F Performance Print Ad

(It may be confusing for enthusiasts to see true F performance models together with the GS & IS F SPORT, but this is a campaign targeted at the general public — utilizing the RC F and LFA to sell more F SPORT models has been the plan all along.)

Read more about the new F Marketing Campaign