Lexus Releases Superbowl Commercial Teaser
Lexus has released a fifteen second teaser of their upcoming Superbowl commercial.
Kevin · January 18th, 2012
Latest News
The Lexus Lineup Goes Christmas Carolling
I’ve waited almost two weeks to feature this Lexus of Richmond Christmas video, and now it’s finally time.
Kevin · December 23rd, 2011
Lexus December to Remember 2011 Commercials
Just in case you haven’t been near a TV in the last couple weeks (or you live outside of North America), here is this year’s crop of December to Remember commercials.
Kevin · December 1st, 2011
Lexus UK Commercial: Moody Teenager
It took me two tries before it clicked, but this funny commercial from Lexus UK is worth the effort.
Kevin · November 18th, 2011
Lexus RX 450h Commercial: Daughter in Revolt
This Lexus RX 450h commercial from the Netherlands takes a funny turn.
Kevin · September 22nd, 2011
Lexus IS Commercial: Racecar
The new Lexus IS commercial released today features a clever little twist.
Kevin · September 19th, 2011
Lexus Engineering Amazing Commercial: Light
For the latest commercial in their *Engineering Amazing* campaign, Lexus brings some much deserved attention to their super-advanced crash-test dummies
Kevin · September 2nd, 2011
Revisiting the 1998 Lexus GS 400 “Something Wicked This Way Comes” Marketing Campaign
No better time than a Friday afternoon to look back at one of Lexus' most successful marketing campaigns ever -- the still impressive Something Wicked This Way Comes commercials for the 1998 GS 400.
Kevin · August 5th, 2011
New Lexus “Engineering Amazing” Commercial
Here's another installment in Lexus' Engineering Amazing commercials, this time returning once more to the company's massive driving simulator in Japan.
Kevin · June 20th, 2011
Lexus Commercial: The Perfect Putt
With Lexus as a partner to the USGA and sponsor of this weekend's U.S. Open, it was only a matter of time before we saw a golf-related commercial
Kevin · June 16th, 2011
New Lexus “Engineering Amazing” Marketing Campaign
Lexus USA has pushed out a brand new marketing campaign today - let's get to the videos right away, starting first with the actual commercial and followed by some further background material.
Kevin · June 13th, 2011
Two Short Lexus CT 200h Commercials from Japan
Here's two 15 second CT 200h commercials from Lexus Japan -- these spots do a great job of cutting to the quick by highlighting the CT's handling capabilities, easily one of the hatchback's strongest selling points. Short and sweet.
Kevin · June 13th, 2011
Lexus 360 Safety Commercial Featuring LX 570, GX 460 & RX 350
I enjoyed this clever commercial advertising the many safety features of the Lexus LX 570, GX 460, & RX 350.
Kevin · June 8th, 2011
Lexus SC 430 Commercial: Perfect Day
Music notwithstanding, this Lexus SC 430 commercial sums up exactly what I'd love to be doing this weekend -- driving with the top down.
Kevin · June 3rd, 2011
Clever Lexus CT 200h Commercial from Romania
Here's a Lexus CT 200h commercial from Romania that I would classify as unique.
Kevin · May 27th, 2011
Old Lexus ES 250 Commercial Starring…The Stig?
Stumbled on this old first-generation Lexus ES 250 commercial, or as announcer James Sloyan describes it, “the luxury sedan of sports sedans”: For all his rumored talents, I never would have expected The Stig to be driving ES 250s for Lexus before appearing on Top Gear.
Kevin · April 27th, 2011
Lexus CT Remix Music Project (Plus USB Stick Giveaway!)
I thought this was pretty cool — Lexus has announced the CT Remix Project, which takes the songs from the four CT 200h launch commercials (link 1, link 2, link 3, link 4) and has them remixed by top DJs and producers. Here’s the artists involved (taken from the press release): At the foundation of …
Kevin · April 13th, 2011
Lexus CT 200h Commercial from Australia
Continuing with their massive CT 200h marketing push, Lexus Australia has released a new daredevil commercial: One thing that really stood out about this commercial was something in the dialogue — “the two-mode, two-mood hybrid”. It’s certainly not the first time we’ve seen the CT being marketed as having a split personality with its Eco …
Kevin · April 4th, 2011
Lexus Recreates Original LS 400 Commercial with LS 460
Welcome to the power of the Internet — after seeing a Lexus owner’s unsuccessful attempt to recreate the original Balance LS 400 commercial with his LS 460, Lexus and their ad agency Team One decided to try out the experiment themselves: There we have it, proof that the LS 460 is a worthy ancestor of …
Kevin · March 19th, 2011
Lexus Taiwan CT 200h Commercial
Lexus Taiwan’s CT 200h launch commercial is in the same vein as the USA’s Escher-inspired effort: One thing I’ve noticed about all the commercials so far is how energetic they are — there’s a very consistent feel throughout all the different global markets.
Kevin · March 2nd, 2011
Lexus CT 200h Hybrid Commercial, Part 2
Yesterday, we saw the first three US commercials for the Lexus CT 200h, and now here’s the forth: This one is surely the most memorable of them all, especially with its similarity to Inception. Interesting to see the Fire Agate Pearl exterior paint featured so prominently, but it’s not surprising given its uniqueness. (It sure …
Kevin · March 1st, 2011
Lexus CT 200h Commercials
Let’s start Lexus CT 200h launch week with brand new commercials from Lexus USA: There’s still one commercial to be released, but these commercials are a great start — really looking forward to seeing how the CT 200h does in the USA. Update: These videos have been taken down temporarily by Lexus. Update 2: The …
Kevin · February 28th, 2011
Lexus LS 430 Commercial: Role Reversal
Watching that Lexus LS 430 promotional video today brought to mind this pretty funny commercial: Nothing beats doing donuts on a golf course in an LS 430 and then leaving it to your chauffeur to clean up the mess.
Kevin · February 28th, 2011
Lexus CT 200h Commercial: Drum Roll
Lexus Europe has just released their launch commercial for the CT 200h, and it has a real beat to it: The variety of drums used is amazing, and this behind-the-scenes video shows the effort that went into arranging such a large cast: There’s also a series of interviews with some of the drummers over at …
Kevin · February 22nd, 2011
Zany Lexus CT 200h Commercials from Italy
Here’s a series of commercials from Lexus Italy that feature Doctor Tokokira, a scientist that has just created a shrinking ray, The Minimizer. Along with his lovely yet awkward assistant, Tokokira tries various applications of his new invention — believe me, it’s worth watching even if you don’t speak Italian (or Japanese): I won’t spoil …
Kevin · February 21st, 2011
1992 Lexus LS 400 Commercial: Steel Plate Drum
Let’s switch gears from all-LFA-all-the-time and take a look at this Lexus LS 400 commercial from 1992: I had never seen this commercial before — and it’s a perfect illustration of how The Hard Way is something Lexus has always subscribed to.
Kevin · January 27th, 2011
More Lexus “Hard Way” Videos
The second group of videos from The Hard Way, made by Lexus USA.
Kevin · January 18th, 2011
Lexus LS 460 Commercial: Chain “The Hard Way”
As part of their The Hard Way marketing campaign, Lexus has released a commercial that reinforces the strength of the LS 460 chassis: Keep in mind, this actually happened — here’s a behind-the-scenes look at the commercial’s creation: I can’t believe Scott Pruett parks a LFA underneath five cars suspended by a crane. Crazy. Update: …
Kevin · January 14th, 2011
Lexus December to Remember Song
After receiving numerous inquiries about Lexus’ old December to Remember commercial music, I did a little research and found a Youtube version by the original composer, Steve Kujala: Crazy video aside, I also found this press release with more information — turns out this song has been used by Lexus for 12 years, no wonder …
Kevin · December 21st, 2010
VAIS Tech Updates Lexus iPod Integration Kits
If you’re looking to upgrade your Lexus iPod/Media Player integration, VAIS Technology has two new products that should provide the features you’re looking for. First up is the SoundLinQ2 SL2iC, which brings iPod-style navigation to most Lexus models from 2001-2009, including video display and navigation unlocking (super bonus feature!). If you have a 2009+ model …
Kevin · December 17th, 2010
Lexus Middle East GX 460 Commercial
While we’re in the Middle East, check out this sandy Lexus GX commercial: I’m a huge fan of the Lexus commercials from the Middle East — here’s another one that sticks out in my memory — there’s this iconic feel that really capture my imagination. (Must be my desire to drive a LX/GX out in …
Kevin · December 2nd, 2010
Lexus December to Remember Commercials
It’s likely that US readers are more than a little familiar with the latest round of Lexus December to Remember commercials, but I’ve just seen them for the first time: The house in the last commercial is crazy, but not half as crazy as receiving a car for Christmas — no way I’d be able …
Kevin · November 30th, 2010
Lexus RX Commercial: Photocopier
The Lexus RX goes on the offensive in this new commercial: Bringing competitors into the mix is something that we saw last month in the IS & ES commercials, and it signals a new, more aggressive direction in Lexus advertising. Cool concept, too.
Kevin · November 8th, 2010
New Lexus IS & ES Commercials
Two new Lexus commercials have debuted online — one for the IS, the other for the ES — with both commercials focusing on the differences between Lexus models and their competitors. First up is the ES 350, which is once again being taken apart for the cameras: Next up is this commercial for the IS …
Kevin · October 12th, 2010
Hilarious Lexus IS Commercial from China
There’s just no way to describe this Lexus IS commercial from China — you’ll simply have to watch for yourself: I suppose if I went crazy and had to describe driving an IS convertible, I’d probably equate it to pulling the tabs of fifty shaken pop cans strapped to my back.
Kevin · October 8th, 2010
Behind-the-Scenes Look at New Lexus IS Commercial
The latest IS commercial from Lexus USA required a stunt car driver, a mathematician, a composer, and a whole lot of precision — check out the full story in this behind-the-scenes video: It was clear from the actual commercial that the IS was actually playing the drums, but it’s always amazing to see just how …
Kevin · September 8th, 2010
New 2011 Lexus IS Commerical: Music Track
This new IS commercial from Lexus USA is a musical masterpiece: Such a great concept, so well done — love it.
Kevin · September 3rd, 2010
Chinese Lexus ES 240 Commercial
Here’s a Lexus ES 350 commercial from China with some great footage of the panoramic glass roof: I’ve said it a thousand times but I can’t resist — that roof is one of my favorite options ever. It takes the ES to a whole other level.
Kevin · September 3rd, 2010
Lexus LS 460 Commercial: Opera
Here’s a clever LS 460 commercial from Lexus Germany: Captures the LS 460’s Mark Levinson system perfectly — there’s nothing quite like live music through those 19 speakers, in my experience.
Kevin · August 12th, 2010
Lexus Golden Opportunity Commercial
Lexus USA is in the middle of their giant Golden Opportunity summer sales event right now, and have put out this colorful ES commercial: Cracks me up the way the ES doors open & close to the beat — seems so out of character. Update: Here’s another commercial from this campaign — this time it’s …
Kevin · August 4th, 2010
1997 Lexus GS Commercial: Something Wicked This Way Comes
To introduce the second generation GS, Lexus played up a sinister theme to match what was then “the world’s fastest automatic sedan”: After the modest success of the first GS, the second generation was a massive hit right from the start, with over 30,000 first year sales and a strong reception from the automotive press …
Kevin · July 15th, 2010
Lexus LX 450 Commercial
Time for a blast from the past with this ’96 Lexus LX 450 commercial: The commercial’s slogan: “It’s everything a Lexus is, and everything a Lexus isn’t” is similar in message to the way the IS-F was introduced (“F is everything you thought we weren’t”), and for good reason. Both models expanded the Lexus brand …
Kevin · June 30th, 2010
Lexus Taiwan’s Hybrid Bicycle
This LS 600hL commercial from Lexus Taiwan has a special surprise at the end: Just in case you missed it: As the Lexus Taiwan website describes, this is a limited edition mountain bike built by Fuji cycles, and will retail for 180,000 元 ($3,300 USD). Expensive indeed, but not out of line with the rest …
Kevin · June 7th, 2010
Lexus LFA Commercial
Lexus USA has just put out a commercial for the Lexus LFA: It’s a nice play on the one of the inaugural LS 400 commercials (and was revisited during the LS 460 launch), and will be part of a wider campaign promoting the halo supercar. The NY Times has more details: The online elements, scheduled …
Kevin · June 1st, 2010
Sleek New IS Website from Lexus Canada
Last month, we saw behind-the-scenes footage for a new Lexus commercial featuring all versions of the IS — now here’s the finished product as part of a new IS section on the Lexus Canada website: Lots of energy to the site, and definitely worth clicking through — the video quality is just fantastic. Very sleek, …
Kevin · May 28th, 2010
Lexus CT 200h Dark Ride Interactive Movie
The Lexus CT 200h Dark Ride interactive movie has launched today, and it’s super fun — before I give too much away, make sure to go and experience it for yourself: Here’s the trailer, just to jog your memory: You never know with this sort of thing, but the Dark Ride is total quality, with …
Kevin · May 14th, 2010
VAIS Tech Introduces VLine II LED Lights
TLE sponsor VAISTech has revealed a new accessory for your Lexus — the VLine II is a LED lighting system that improves night-time visibility while adding a distinct look: Just like all VAIStech products, the VLine II is built with the upmost quality — visit the product page for more details, including a video demonstration. …
Kevin · May 7th, 2010
Lexus RX 450h Namaqualand Commercial
Lexus South Africa continues its analogous theme with this commercial for the RX 450h, comparing it to the Namaqualand flowers found in the country: The complexity of a hybrid system working in harmony finds a beautiful analogy in nature, with the setting also providing an ecologically-minded backdrop; still, the vehicle is billed as a performance …
Kevin · April 28th, 2010
Smart Lexus IS F Commercial from Lexus South Africa
Lexus South Africa has a new commercial touting the relativistic properties of the IS F: Really enjoyed the unforgiving intelligence of this video—it’s a commercial that rewards repeated viewing with a better understanding of the science it describes. Best of all, it tied directly into the brand’s central message—very well done.
Kevin · April 20th, 2010
Lexus GX 460 Recall Announced
In response to last week’s Consumer Reports warning of the GX 460’s handling during a high-speed test, today Lexus announced a voluntary recall of all 9,400 2010 model year GX 460s sold to date. These models will receive a software update to the Vehicle Stability Control (VSC) system. Quoting from the press release: The VSC …
Kevin · April 19th, 2010
Making of Lexus IS “Hangar” Commercial
A unique behind-the-scenes video of the making of a new Lexus IS commercial for Lexus Canada has surfaced: The commercial features multiple Lexus IS models, and was shot in Miami, FL. The video goes into detail about the background and the effort involved, days of shooting, to produce the IS ad, along with some outtakes …
Kevin · April 5th, 2010
Lexus GS 2005 Launch Commercials
Check out this Bruno Aveillan-directed Lexus GS commercial from the 2005 third-generation launch: According to National Public Radio’s review of the 2005 GS ad campaign, the ads were filmed at a 10,000-year-old ice cave in British Columbia, an underwater trench off the coast of Oahu, and an atrium inside the Vancouver Art Gallery. The footage …
Kevin · March 16th, 2010
Lexus: The Pursuit Continues…
A new Lexus commercial today—this one with a focus on quality and a return to the classic “Pursuit of Perfection” tagline: This commercial leads to a new section on the Lexus USA website devoted to quality control & safety, and includes videos of the RX 350 manufacturing process at the Cambridge Ontario plant and how …
Kevin · March 10th, 2010
Lexus Hybrids Commercial: Milestones
Lexus heralds its expanded hybrid lineup with this commercial featuring a synchronized display of the Lexus hybrid models: The 5.5 billion mile figure quoted in the video is based on an average of 10,000 miles per year, which is less than the typical figure used in the U.S. It’s also worth noting that the luxury …
Kevin · March 4th, 2010
Lexus RX Superbowl Commercial
I’m late to the party on this Lexus RX commercial that debuted at this year’s Superbowl: I’ve been driving an RX 450h for the better part of three months, and I have to admit, this commercial captures much of what my final review will focus on. The RX’s best feature is how well it fits …
Kevin · February 18th, 2010
Lexus Middle East Pursuit of Perfection Commercial
Huge fan of this Lexus commercial from the Middle East: Reminds me of the classic LS launch commercial—though obviously for a different part of the world. Love this type of lifestyle commercials when they’re done right.
Kevin · February 17th, 2010
Lexus Taiwan Commercial: Perfect
Prepare yourself for what may be the greatest Lexus garage setup ever: Classic. The only thing, the car selection’s a little dated—I think my four-Lexus rotating garage would comprise of: LFA, GS 450h, LS 460 AWD & a GX 460 for the wife. How about you?
Kevin · January 24th, 2010
Lexus & Ryan Leslie Team up for GX 460 Ad Campaign
Lexus USA will be launching a new advertising campaign for the 2010 GX 460 during next month’s BET Honors ceremony—the commercial will feature RNB artist Ryan Leslie and has a very cinematic vibe—here’s a sneak peek: Along with the teaser clip, Lexus has released a behind-the-scenes interview with Ryan, who looks to fit the role …
Kevin · January 22nd, 2010
Lexus GX 460 Commercial: Action Hero
The U.S. launch commercial for the 2010 Lexus GX 460 is a riff on the Bat-signal: Hilarious that the mom is really driving her kids to a soccer lacrosse practice. Update: I received an email from none other than Kevin Tucker, photographer for Lacrosse Magazine, to let me know that I had made a mistake—the …
Kevin · January 17th, 2010
Japanese Lexus LFA Commercial!
I wasn’t expecting this—Lexus Japan has released an actual commercial for the LFA: Also from Lexus Japan is this new cut of the LFA’s launch video, featuring new music and some 3D animation of the supercar’s engine and brakes: The Roar of an Angel—what a tagline. (Both of these videos were posted by O.N.O., who …
Kevin · December 17th, 2009
1993 Lexus ES Commercial: Brass Sound
Blast from the past with this 1993 Lexus ES 300 commercial: Reminds me of the ES 350 commercial that was one of Jim Sloyan’s last Lexus voiceovers—can’t help but miss his confident (and smug) tone.
Kevin · December 14th, 2009
Lexus December to Remember 2009 Commercials
The Christmas season is upon us, which means another round of Lexus USA commercials announcing their December to Remember sales event: I’ve seen both a Hyundai and a Honda commercial mimicking this giant bow car surprise, making me wonder if this might be the last year we see Lexus using this theme. And yet, it’s …
Kevin · December 4th, 2009
Behind-the-Scenes of Lexus ES 350 Slice Commercial
Speaking of “behind-the-scenes” and Lexus ES commercials—here’s a real backstage pass to the work that went into creating one of my favorite Lexus commercials. First, the commercial (in poor quality): Next, here’s the process of creating a real “sliced” ES 350: The lengths that (Lexus USA advertising agency) Team One goes through to get these …
Kevin · November 12th, 2009
Lexus ES 350 Commercial: 40,000 Hours
Here’s the new commercial for the 2010 Lexus ES 350: This commercial stays with the look of the latest LS commercial, and has a “behind-the-scenes” feel. Not sure I believe that’s what the Lexus test-facilities look like, though. (A note: I recently spotted a 2010 ES at my local dealership, and was pleased to see …
Kevin · November 12th, 2009
Two Lexus HS 250h Commercials
Here’s two Lexus HS 250h commercials—the first is from Japan, and involves saving the world: This second commercial shows the HSh’s Heads-up Display in greater detail: The HUD isn’t available in the HSh in Canada, so this is the first time I’ve seen the upgraded graphics and display information. Very impressed to see the steering …
Kevin · November 9th, 2009
Lexus LS Commercial: Turntable
Loving this new Lexus LS commercial: What Lexus has achieved with the new LS is amazing, and it’s nice to see a commercial that focuses on just how exceptional a vehicle it is. As the (current) flagship model, I don’t think it gets enough attention—but then, maybe that’s the point? Oh, so subtle… [Source: Motiongrapher]
Kevin · October 27th, 2009
2010 Lexus HS 250h Commercials
Lexus has just released four mini commercials for the HS 250h that highlight the sedan’s non-hybrid technologies: Additionally, there’s a full length commercial that touches on all of the technologies at once (the sound seemed clipped, though): Drawing attention to the driver aids in the HS 250h is very smart—after all, even if you subtract …
Kevin · September 10th, 2009
Lexus IS Family Commercial
This Lexus IS convertible commercial from Australia is pure fantastic: Each transition is breathtaking, and the IS-F roof popping off to make the IS-C is sensational. Loved it. (Thanks Charles!)
Kevin · August 12th, 2009