Lexus December to Remember 2009 Commercials

The Christmas season is upon us, which means another round of Lexus USA commercials announcing their December to Remember sales event:

I’ve seen both a Hyundai and a Honda commercial mimicking this giant bow car surprise, making me wonder if this might be the last year we see Lexus using this theme. And yet, it’s certainly been a great success (December has now become the best month for luxury car sales)— and really, how else do you advertise a Christmas car purchase other than with a big red bow?