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1997 Lexus GS Commercial: Something Wicked This Way Comes

Posted by Kevin on July 15th, 2010

To introduce the second generation GS, Lexus played up a sinister theme to match what was then “the world’s fastest automatic sedan”:

After the modest success of the first GS, the second generation was a massive hit right from the start, with over 30,000 first year sales and a strong reception from the automotive press (including the 1998 Motor Trend Import Car of the Year award). The 2GS was a constant in the lineup for eight years, and built one of Lexus’ strongest enthusiast groups along the way. An exceptional car.

CommercialsLexus GS: Second GenerationUSAVideos
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Comments
L
Fastest automatic sedan in the world? Jeez, why can't they make things like that now?
W
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    WorldofLuxury
  • July 15, 2010
@LFAaddict: Also, I think Toyota and Lexus needs to do more real world testing! Those environment-imitating machineries are great, but I'm sure that Toyota would have avoided some recent problems if they haven't gotten all comfy in their offices and laboratories. I mean, look at Apple and its iPhone. I want to see more Lexus prototypes speeding through Death Valley, slowly cruising through Sweden during the winter, and climbing Pikes Peak!
T
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    Tyler
  • July 16, 2010
I can't wait to see the next GS, I think it will be a massive leap forward for Lexus just like the GS and IS set the design standard for the future lexus cars.
L
@WorldofLuxury: Right, like what they did with the hideous Acura TL SHD. Or whatever it's called. Make a car to perform great in extreme conditions, so it performs incredibly in normal conditions.
G
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    G
  • July 17, 2010
A memorably odd campaign for a mostly forgettable car. This generation midsize Lexus didn't age as gracefully as its Teutonic rivals.
T
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    Travis
  • July 18, 2010
I LOVE my GS400 :)
J
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    Jrmyrapp
  • November 5, 2011
mr. bobblehead

J