Lexus Europe Releases NX Commercial with Will.i.Am

Lexus NX

Lexus Europe have released their new NX commercial featuring Will.i.Am:

There’s also a behind-the-scenes look at how the commercial was created:

Overall, the concept is great — the commercial takes the sharpness of the NX and applies it to the rest of the world. Clever.

(Not crazy about the tie-in with Will.i.Am, as I’m not a fan of celebrity endorsements in general. Still, his presence in the ad is limited and the music is decent — no big complaints there.)