CommercialsLexus IS: Second GenerationUSAVideos

2014 Lexus IS Commercials: Color Shift & Crowd

Lexus IS Commercial Color Shift

Lexus USA has released two new commercials for the 2014 IS today — the first is called COLOR SHIFT:

The second commercial is titled CROWD:

Featuring original music by Mark Mothersbaugh, the commercial was directed by Jonas Åkerlund — here are two behind-the-scenes videos with the director and stylist B. Åkerlund, who happens to be quite the character:

The commercials are clearly a continuation of the high-fashion stylings introduced in the original 2014 IS launch video, which is hardly surprising given they share the same director — between the global brand commercial launched last month and these two new videos, Lexus is running the gamut of artistic expression.

Update: I was mistaken — Jonas Åkerlund did not direct the IS launch video, it was Melina Matsoukas.

Comments
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  • T
    Thomas
  • June 13, 2013
These commersials are so great, I'm proud of being a Lexus fanboi ;D
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  • J
    joe
  • June 21, 2013
The Canada one is better by miles. I really don't like how they advertise here in the U.S.
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  • G
    guest
  • August 12, 2013
who is the beautiful blonde boy in the white tuxedo playing the guitar?

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