Video: Introducing the New 2014 Lexus IS

Posted by Kevin on January 16th, 2013

Lexus has released this wild video to announce the arrival the new 2014 IS:

This was first shown at the reveal yesterday at the Detroit auto show — here’s Lexus general manager Mark Templin introducing the next-generation sports sedan:

(The full text of Mark’s speech is available in the Lexus pressroom.)

The whole show at the Cobo Center was very well-suited to the new IS with its starkly aggressive and ultra-modern exterior. There was this overall sense of daring — the new IS F SPORT is bold (and potentially polarizing), and the entire reveal reflected the spirit of the model.

AutoshowsLexus IS: Second GenerationUSAVideos
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Comments
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    matisse
  • January 16, 2013
Hi, Shall 350 version of IS to be introduced into the European market ?
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      krew
    • January 16, 2013
    I don't believe so.
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    Steve
  • January 16, 2013
What a stupid commercial. I want more car and less Lady Gaga. 
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    • K
      krew
    • January 16, 2013
    Interesting detail -- the director did some Lady Gaga videos. Pretty obvious, I suppose.
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    asdub
  • January 16, 2013
I agree - daft, dumb, OTT add - this is a car, not perfume - seriously Lexus - with the new IS - you do not need to try too hard - keep it real, calm, serene - not pretentious - come on Lexus - seriously??!!
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    asdub
  • January 16, 2013
This is more like it ...... http://www.youtube.com/v/Nl_AazE6m50  
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      Brad
    • January 16, 2013
    YES!That,I like!
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    • D
      darkride
    • January 16, 2013
    From that video, I honestly hope those aren't the headlamp washers that come with the next-gen IS. The chrome for starters is "Chrysler Luxury" looking. I much prefer the standard one Lexus uses that pop up from bumer. They have them on literally every other vehicle in the line-up, including the 2nd-gen IS (one model exception: I've never seen any headlamp washers on new ES). The only other Lexus vehicle I've seen with washers permanently out are the LFA and they are color-coded.
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    twweld
  • January 18, 2013
What about the "F" model.  Are they going to produce the high performance model as well in 2014?

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