Video: Introducing the New 2014 Lexus IS

Lexus has released this wild video to announce the arrival the new 2014 IS:

This was first shown at the reveal yesterday at the Detroit auto show — here’s Lexus general manager Mark Templin introducing the next-generation sports sedan:

(The full text of Mark’s speech is available in the Lexus pressroom.)

The whole show at the Cobo Center was very well-suited to the new IS with its starkly aggressive and ultra-modern exterior. There was this overall sense of daring — the new IS F SPORT is bold (and potentially polarizing), and the entire reveal reflected the spirit of the model.


  1. Hi, Shall 350 version of IS to be introduced into the European market ?
  2. What a stupid commercial. I want more car and less Lady Gaga. 
  3. I agree - daft, dumb, OTT add - this is a car, not perfume - seriously Lexus - with the new IS - you do not need to try too hard - keep it real, calm, serene - not pretentious - come on Lexus - seriously??!!
  4. This is more like it ......  
    • YES!That,I like!
    • From that video, I honestly hope those aren't the headlamp washers that come with the next-gen IS. The chrome for starters is "Chrysler Luxury" looking. I much prefer the standard one Lexus uses that pop up from bumer. They have them on literally every other vehicle in the line-up, including the 2nd-gen IS (one model exception: I've never seen any headlamp washers on new ES). The only other Lexus vehicle I've seen with washers permanently out are the LFA and they are color-coded.
  5. What about the "F" model.  Are they going to produce the high performance model as well in 2014?