Video: Introducing the New 2014 Lexus IS

Lexus has released this wild video to announce the arrival the new 2014 IS:

This was first shown at the reveal yesterday at the Detroit auto show — here’s Lexus general manager Mark Templin introducing the next-generation sports sedan:

(The full text of Mark’s speech is available in the Lexus pressroom.)

The whole show at the Cobo Center was very well-suited to the new IS with its starkly aggressive and ultra-modern exterior. There was this overall sense of daring — the new IS F SPORT is bold (and potentially polarizing), and the entire reveal reflected the spirit of the model.