Lexus Europe has teamed up with artist Will.i.am for the NX crossover marketing campaign — the first collaboration is a music video for the song “Dreaming about the Future”, which features the NX heavily:
Will.i.am will star in the very first European NX commercial later this year, and will also be designing a limited edition NX — there are no further details on the custom NX, but it should be very interesting considering the artist’s previous automotive experience.
[Source: Lexus Europe]
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