2014 Lexus IS Commercial from Lexus Europe

After watching the Lexus USA’s two commercials for the new 2014 IS, up next is Lexus Europe:

Really like the pace in this commercial — Here’s some details from the Lexus UK blog:

In order to visualise this, Lexus Europe and advertising agency CHI & Partners partnered with the English National Ballet (ENB) and renowned choreographer Russell Maliphant to create a stunning comparison of the car’s dynamic qualities with the strength and control of a prima ballerina.

The dancer performing is none other than Tamara Rojo, Lead Principle Dancer and current Artistic Director of the ENB. Her precise routine is an incredible display of traditional poise, balance, strength and technique, but it is starkly juxtaposed with a trap hip-hop track called Step Up by Stephen Kozmeniuk.

[Source: Lexus UK Blog]

CommercialsEuropeLexus IS: Second GenerationUnited KingdomVideos
  • A
  • June 15, 2013
I understand the concept of this ad, but that music is terrible. I am sure that no one will listen it twice, when it goes on TV.
  • E
  • June 15, 2013
That is awesome!
  • C
  • June 15, 2013
Beautiful dancing, but not enough IS shown!