Lexus RC F Transforms into Jet Fighter for Men in Black: International
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Kevin · June 11th, 2019
Latest News
Lexus LC & Lexus LS to Feature in New Super Bowl Commercial
Actress Minnie Driver will also have her debut at the new voice of Lexus.
Kevin · January 11th, 2017
Video: The Lexus Hoverboard has a Pilot
Lexus has released a second video on their #LEXUSHOVER hoverboard, which confirms that professional skater Ross McGouran will be the board tester.
Kevin · July 15th, 2015
Video: Lexus Billboard That Can Read Minds
Lexus South Africa has created a billboard that knows exactly what drivers are thinking.
Kevin · May 18th, 2015
Virtual Lexus RC F in New Orange
After a couple weeks curious about the Lexus RC F interactive ad in the Sports Illustrated Swimsuit issue, I finally had a chance to see it for myself. While it does require installing a new app, the ad works very well — I only have my iPhone for screenshots, but here’s the RC F in …
Kevin · March 20th, 2014
Lexus Creates 3D RC F Interactive Print Ad for Sports Illustrated Swimsuit Issue
Lexus has a special print ad in the Sports Illustrated Swimsuit Issue that creates a 3D interactive environment when viewed with an iPad — here’s a video example: Very cool use of technology in a print ad, for sure, but let’s take focus on the sixth color of this particular screen: Ok, Lexus enthusiasts — …
Kevin · March 2nd, 2014
Lexus Europe Releases Interactive IS Commercial
Lexus Europe has produced a multi-step interactive movie for the new IS, and it’s a technical tour-de-force worth seeing.
Kevin · June 28th, 2013
Lexus to Launch Global Marketing Campaign in May
Lexus will be launching a new global advertising campaign in May.
Kevin · March 13th, 2013
New Lexus IS Print Ad in 2013 Sports Illustrated Swimsuit Issue
Lexus has released a print ad for the new Lexus IS in the Sports Illustrated Swimsuit issue, and just like last year it involves a unique twist on the swimsuit photoshoot.
Kevin · February 13th, 2013
Lexus Japan Commissions Art Installation for Updated HS 250h
To introduce the updated HS 250h in Japan, Lexus invited designer Tokujin Yoshioka to create an art installation.
Kevin · February 5th, 2013
Lexus December to Remember 2012 Commercials
At long last, the automotive gift-giving of past December to Remember campaigns has been retired.
Kevin · November 21st, 2012
Lexus Taiwan Recreates Original LS Commercial with 2013 LS 600hL
Lexus Taiwan has released a commercial for the 2013 LS that brings it back to the very beginning of the brand.
Kevin · November 14th, 2012
Lexus Launches All-Weather Drive System
Lexus has rebranded their all-wheel drive system as All Weather Drive — here’s a new commercial introduction.
Kevin · November 2nd, 2012
New Lexus LS Commercials
Lexus USA has released two new commercials for the 2013 Lexus LS, and they’re pretty awesome.
Kevin · October 29th, 2012
Brilliant New Print Ad for the 2013 Lexus ES
This new print ad for the 2013 Lexus ES can only be described as super-awesome.
Kevin · October 9th, 2012
Two Vintage Lexus ES 300 Commercials
When we saw the first commercials for the 2013 Lexus ES last week, it reminded me to post these third-generation ES ads.
Kevin · September 14th, 2012
New CT 200h Commercial from Lexus UK
The Lexus CT -- where even a tiny drop of gas goes a long way.
Kevin · September 11th, 2012
Three More 2013 Lexus ES Commercials
The 2013 Lexus ES marketing campaign kicked off this week with a brand new commercial, and now three additional commercials have been released.
Kevin · September 7th, 2012
New 2013 Lexus ES Commercial
Lexus USA has released a new commercial for the 2013 ES.
Kevin · September 4th, 2012
Lexus USA Announces #UnleashtheLFA Contest
Lexus USA has announced the #UnleashtheLFA contest, where one winner will get a chance to drive the LFA at Laguna Seca in California.
Kevin · August 1st, 2012
Details on Tonight’s Lexus LS Debut Event
MediaPost has some details on the 2013 Lexus LS debut in San Francisco tonight.
Kevin · July 30th, 2012
Lexus GS Marketing Campaign Wins Adweek Award
Lexus USA’s advertising agency Team One has been honored by Adweek for its work on this year’s 2013 GS campaign.
Kevin · July 23rd, 2012
Lexus LFA & LF-LC Star in Golden Opportunity Commercials
Three commercials for Lexus USA’s annual Golden Opportunity sales event have been posted, featuring some daredevil driving, the LFA, and the LF-LC.
Kevin · July 23rd, 2012
Lexus Australia’s New GS Commercial
Here’s a nice & tidy commercial from Lexus Australia for the GS, featuring music from The Black Keys.
Kevin · July 20th, 2012
Lexus LS 430 Commercial: Holographic Virtual Reality
While digging around on Youtube, I stumbled onto this old Lexus LS 430 commercial and entered a new virtual world.
Kevin · July 6th, 2012
Advertising the Lexus GS Mark Levinson Sound System
Did the Lexus GS Mark Levinson stereo system wake up an entire suburb?
Kevin · June 29th, 2012
Soul Meets Machine: Two Commercials from Lexus New Zealand
Lexus New Zealand has released two superb commercials for the 2013 GS.
Kevin · June 26th, 2012
Lexus CT 200h Commercial: 42 Miles
Here’s the latest CT 200h commercial from Lexus USA.
Kevin · June 22nd, 2012
Two RX F Sport Commercials from Lexus Canada
Continuing our week of new commercials are these two RX F Sport spots from Lexus Canada.
Kevin · June 20th, 2012
Lexus GS Commercial: Earn It
The final 2013 GS 350 launch commercial from Lexus USA has been released, and it's all about working hard and getting paid.
Kevin · February 28th, 2012
New Lexus GS Commercials
It turns out that the Lexus GS Super Bowl commercial was just the start of the marketing blitz — here’s three new ad spots featuring the 2013 sports sedan.
Kevin · February 6th, 2012
Behind-the-Scenes of the Lexus Super Bowl Commercial
With the Lexus GS Super Bowl commercial debut tonight, here’s a short behind-the-scenes look at the filming.
Kevin · February 6th, 2012
Lexus Super Bowl Commercial
Here it is, the Lexus Super Bowl commercial for the new 2013 GS.
Kevin · January 31st, 2012
More Details on the Lexus Super Bowl Commercial
Lexus USA vice president of marketing Brian Smith was interviewed by Big Lead Sports about the upcoming Lexus Super Bowl commercial and provided some new information on the spot.
Kevin · January 30th, 2012
Lexus USA Website Updated with 2013 GS
Lexus USA have updated their website to include the 2013 GS, and in the process have completely redesigned how their model information is presented.
Kevin · January 30th, 2012
Lexus UK Commercial: Moody Teenager
It took me two tries before it clicked, but this funny commercial from Lexus UK is worth the effort.
Kevin · November 18th, 2011
Lexus RX 450h Commercial: Daughter in Revolt
This Lexus RX 450h commercial from the Netherlands takes a funny turn.
Kevin · September 22nd, 2011
Lexus IS Commercial: Racecar
The new Lexus IS commercial released today features a clever little twist.
Kevin · September 19th, 2011
Revisiting the 1998 Lexus GS 400 “Something Wicked This Way Comes” Marketing Campaign
No better time than a Friday afternoon to look back at one of Lexus' most successful marketing campaigns ever -- the still impressive Something Wicked This Way Comes commercials for the 1998 GS 400.
Kevin · August 5th, 2011
New Lexus “Engineering Amazing” Commercial
Here's another installment in Lexus' Engineering Amazing commercials, this time returning once more to the company's massive driving simulator in Japan.
Kevin · June 20th, 2011
Lexus Commercial: The Perfect Putt
With Lexus as a partner to the USGA and sponsor of this weekend's U.S. Open, it was only a matter of time before we saw a golf-related commercial
Kevin · June 16th, 2011
Twitter Chat with Lexus VP of Marketing Dave Nordstrom
If you've ever had a question about Lexus marketing, here's your change -- Lexus USA vice president of Marketing Dave Nordstrom will be taking questions on Twitter today (June 16th) from 11:30am-12:30pm PDT. During this hour, all questions sent to the Lexus Twitter account have a chance to be answered.
Kevin · June 16th, 2011
New Lexus “Engineering Amazing” Marketing Campaign
Lexus USA has pushed out a brand new marketing campaign today - let's get to the videos right away, starting first with the actual commercial and followed by some further background material.
Kevin · June 13th, 2011
Two Short Lexus CT 200h Commercials from Japan
Here's two 15 second CT 200h commercials from Lexus Japan -- these spots do a great job of cutting to the quick by highlighting the CT's handling capabilities, easily one of the hatchback's strongest selling points. Short and sweet.
Kevin · June 13th, 2011
Lexus 360 Safety Commercial Featuring LX 570, GX 460 & RX 350
I enjoyed this clever commercial advertising the many safety features of the Lexus LX 570, GX 460, & RX 350.
Kevin · June 8th, 2011
Lexus Hybrid Commercial
In the spirit of the Lexus Hybrid Art exhibition, here's a beautifully filmed commercial from Lexus Italy.
Kevin · May 22nd, 2011
Old Lexus ES 250 Commercial Starring…The Stig?
Stumbled on this old first-generation Lexus ES 250 commercial, or as announcer James Sloyan describes it, “the luxury sedan of sports sedans”: For all his rumored talents, I never would have expected The Stig to be driving ES 250s for Lexus before appearing on Top Gear.
Kevin · April 27th, 2011
Lexus CT 3D Projection Video (Plus a Chance to Win a CT 200h!)
Last Friday, Lexus staged a 3D projection display on the side of the Hollywood Roosevelt Hotel — here’s how it looked (in full HD): Jimmy Kimmel Live! was also on location, and the 3D CT made an appearance on the show. Update: The JKL video has been removed. These 3D projections are so amazing, and …
Kevin · April 26th, 2011
Lexus CT 3D Projection in Hollywood Tonight
As a way to celebrate Earth Day & promote the CT 200h at the same time, Lexus will be holding a special 3D projection mapping display tonight (Friday April 22) at the Roosevelt Hotel in Hollywood. 3D projection mapping is created using multiple projectors that are able to display a three-dimensional video without needing special …
Kevin · April 22nd, 2011
Lexus CT Remix Music Project (Plus USB Stick Giveaway!)
I thought this was pretty cool — Lexus has announced the CT Remix Project, which takes the songs from the four CT 200h launch commercials (link 1, link 2, link 3, link 4) and has them remixed by top DJs and producers. Here’s the artists involved (taken from the press release): At the foundation of …
Kevin · April 13th, 2011
Lexus CT 200h Commercial from Australia
Continuing with their massive CT 200h marketing push, Lexus Australia has released a new daredevil commercial: One thing that really stood out about this commercial was something in the dialogue — “the two-mode, two-mood hybrid”. It’s certainly not the first time we’ve seen the CT being marketed as having a split personality with its Eco …
Kevin · April 4th, 2011
Lexus Partners with Six Top Chefs to Create Culinary Masters Team
Lexus is teaming up with six of the world’s most distinguished chefs to create the Lexus Culinary Masters team. Chefs Daniel Boulud, Michael Chiarello, Dean Fearing, Christopher Kostow, Masaharu Morimoto & Michael Symon will all help Lexus to engage their customers with programs, charitable outreach, and multimedia productions. For their first event together, the full …
Kevin · April 4th, 2011
Old Lexus LX 470 Print Ads from Australia
In a random search, I stumbled across this set of Lexus Australia print ads for the Lexus LX 470 (click for larger versions): These M.C. Escher-style designs are wild to look at, but relating it back to the LX 470 is almost too subtle — my guess is that it was a combination of the …
Kevin · March 22nd, 2011
Lexus Recreates Original LS 400 Commercial with LS 460
Welcome to the power of the Internet — after seeing a Lexus owner’s unsuccessful attempt to recreate the original Balance LS 400 commercial with his LS 460, Lexus and their ad agency Team One decided to try out the experiment themselves: There we have it, proof that the LS 460 is a worthy ancestor of …
Kevin · March 19th, 2011
Lexus Taiwan CT 200h Commercial
Lexus Taiwan’s CT 200h launch commercial is in the same vein as the USA’s Escher-inspired effort: One thing I’ve noticed about all the commercials so far is how energetic they are — there’s a very consistent feel throughout all the different global markets.
Kevin · March 2nd, 2011
Lexus LFA + Rhys Millen + Supermodel = Donuts?
In collaboration with Sports Illustrated for their annual Swimsuit Issue, Lexus brought together drifting superstar Rhys Millen, a Lexus LFA, & supermodel Rianne ten Haken for some airplane hanger hoonage: Here’s the resulting photo, just in case it went by too quickly for you (click for a larger image): No matter how unlikely this whole …
Kevin · February 15th, 2011
Classic Lexus SC 430 Commercial
In keeping with the spirit of this weekend’s Super Bowl and its commercial breaks, here’s a classic SC 430 commercial that’s always good for a laugh: (After a week of heavy snow here in the North East, I could really go for some summer with a convertible, even if it meant putting up with these …
Kevin · February 7th, 2011
1992 Lexus LS 400 Commercial: Steel Plate Drum
Let’s switch gears from all-LFA-all-the-time and take a look at this Lexus LS 400 commercial from 1992: I had never seen this commercial before — and it’s a perfect illustration of how The Hard Way is something Lexus has always subscribed to.
Kevin · January 27th, 2011
Lexus & Kylie Minogue Team Up for CT 200h Launch
Lexus UK announced a partnership today with pop star Kylie Minogue to promote the CT 200h: The new relationship will see Kylie – one of the world’s most iconic performers – supporting the introduction of the new Lexus CT 200h through the cross-media “Quiet Revolution” marketing campaign and publicity. In addition to appearing in the …
Kevin · January 25th, 2011
More Lexus “Hard Way” Videos
The second group of videos from The Hard Way, made by Lexus USA.
Kevin · January 18th, 2011
Lexus CT 200h Spending Christmas at Harrods of London
A white Lexus CT 200h will be spending the Holiday season in the window of Harrods of London, the UK’s most famous luxury store: From now until 15 January Knightsbridge shoppers will be among the first to enjoy a close-up view of the new CT 200h as part of a four-window Lexus display. It is …
Kevin · December 14th, 2010
Lexus CT 200h Darkcasting Episode 1
The first episode of the Lexus CT 200h Darkcasting talkshow hosted by Whitney Cummings is up, and it’s a tour around New York with DJ Harley Viera-Newton, author Baratunde Thurston, and chef Carlo Mirarchi: Besides repeated usage of the backup camera, the CT 200h plays a supporting role in the videos, and according to an …
Kevin · November 8th, 2010
Lexus CT 200h Darkcasting Talk Show
The next chapter of the Lexus CT 200h’s marketing push is Darkcasting, a video talkshow that takes place inside the new hybrid hatchback — Lexus Magazine explains: Darkcasting, a new talk show that’s filmed, well, after the sun goes down, and that will soon run on the Lexus Darker Side of Green site. Lexus’ Darkcasting …
Kevin · October 28th, 2010
Customized Lexus IS Billboards
The New York Times reports about a new IS billboard campaign from Lexus USA customized by highway: Toyota’s Lexus division recently mind-melded this contradiction in an outdoor advertising campaign that declares in supersize lettering that the 2011 Lexus IS is “overqualified for the B.Q.E.,” as the Brooklyn-Queens Expressway is known locally. That was just in …
Kevin · October 25th, 2010
Behind-the-Scenes Look at New Lexus IS Commercial
The latest IS commercial from Lexus USA required a stunt car driver, a mathematician, a composer, and a whole lot of precision — check out the full story in this behind-the-scenes video: It was clear from the actual commercial that the IS was actually playing the drums, but it’s always amazing to see just how …
Kevin · September 8th, 2010
New 2011 Lexus IS Commerical: Music Track
This new IS commercial from Lexus USA is a musical masterpiece: Such a great concept, so well done — love it.
Kevin · September 3rd, 2010
Updated Lexus iPod Integration Coming from VAIS Tech
Just received word from site sponsor VAIS Technology about their new SL2iC iPod integration unit — check out these photos: The SL2iC will feature a touchscreen iPod interface along with the ability to play videos directly on the nav screen — two fantastic features to be sure. Initially, only 5th generation Lexus navigation systems, but …
Kevin · August 12th, 2010
Lexus LS 460 Commercial: Opera
Here’s a clever LS 460 commercial from Lexus Germany: Captures the LS 460’s Mark Levinson system perfectly — there’s nothing quite like live music through those 19 speakers, in my experience.
Kevin · August 12th, 2010