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Looking Back at the Lexus LF-Xh Concept

Thought it would be interesting to go back and take a look at the Lexus LF-Xh, the concept crossover that led to the current RX -- here's a great video of it (though I recommend turning down the sound, it's a bit blown out).

Kevin · May 16th, 2011

Lexus Video Tribute to LX 570 Racer Joe Bacal

Lexus released a wonderful tribute to off-road racer Joe Bacal, who endured through Hodgkin’s Lymphoma on his way to winning the SCORE Off-Road Championship and the Baja 1000 in the Stock Full class behind the wheel of an Lexus LX 570: A truly amazing story, and an inspiration to us all — you can follow …

Kevin · May 10th, 2011

Helicopter Chase Scene with Lexus IS F

What do you get when you combine “a gorgeous girl, an arrogant rich boyfriend, a helicopter chase, and a Wald Lexus IS-F with custom forged 3-piece wheels and custom exhaust”? This short film by In Sixth Gear: Laughed out loud at the little hand flip there at the end — brilliantly done. (Thanks Franklin!)

Kevin · May 5th, 2011

Two Kids Discussing the Lexus LFA

After seeing the little boy giggling about the Lexus LFA’s exhaust sound in the recently featured Goodwood video, it brought to mind this funny clip of two kids talking about the Lexus supercar at the Toronto Auto Show: Kid 1: “This is awesome, but it’s not turbo.” Kid 2: “This is awesome!” Kid 1: “It’s …

Kevin · May 4th, 2011

Lexus LFA Hot Lap @ Grand Prix of Long Beach

Check out the wild point-of-view in this Lexus LFA lap at the Long Beach Grand Prix: I’m really digging that white lightning bolt wrap — it’s a perfect reminder of the LFA Nürburgring paint jobs. (Thanks Jim!)

Kevin · May 3rd, 2011

First British Lexus LFA Debuts at Goodwood

Lexus UK debuted the #016 LFA this weekend at the Goodwood Breakfast Club — here’s video from the event: Great reaction from the crowd — and what a beautiful color combination. Looking forward to seeing it more & more over the coming months (I’ve been told some track time is next on the list, and …

Kevin · May 3rd, 2011

Lexus IS F-Sport Featured on Two Guys Garage

For those with The Speed Channel, Two Guys Garage will be installing a selection of F-Sport parts on a Lexus IS 250 tomorrow — should be interesting to anyone curious about the modifying their Lexus using OEM parts. Showtimes may vary, please check the Speed Channel website for further details. Check the Speed Channel Schedule

Kevin · May 3rd, 2011

Brian Fox Talks about His Supercharged Lexus CT

Here’s a short Lexus Magazine video featuring Brian Fox (of Fox Marketing) talking about his custom Lexus CT 200h on display at the NY Auto Show: I was there when this video was put together, and at one point, the super-tall Mr. Fox was sitting in the CT with his head sticking out the sunroof …

Kevin · May 2nd, 2011

Matte Black Lexus IS F From Russia

This video of a matte black Lexus IS-F from Russia is a must-watch, if only for the video quality (though I do recommend turning the sound off if you’re watching at work or easily offended): Although I’ve never been a huge fan of the Wald Black Bison kit, the look is toned down considerably by …

Kevin · April 27th, 2011

Old Lexus ES 250 Commercial Starring…The Stig?

Stumbled on this old first-generation Lexus ES 250 commercial, or as announcer James Sloyan describes it, “the luxury sedan of sports sedans”: For all his rumored talents, I never would have expected The Stig to be driving ES 250s for Lexus before appearing on Top Gear.

Kevin · April 27th, 2011

Lexus CT 3D Projection in Hollywood Tonight

As a way to celebrate Earth Day & promote the CT 200h at the same time, Lexus will be holding a special 3D projection mapping display tonight (Friday April 22) at the Roosevelt Hotel in Hollywood. 3D projection mapping is created using multiple projectors that are able to display a three-dimensional video without needing special …

Kevin · April 22nd, 2011

Lexus CT Race Challenge Videos

A couple weeks ago during the Australian Grand Prix festivities, there was a celebrity race using only Lexus CT 200hs — and now today we can watch the two fifteen minute races in full: Even with everyone driving the exact same car, I found the whole thing surprisingly entertaining — though I have to admit, …

Kevin · April 17th, 2011

Lexus LFA Driver Development Program Video

Have to admit, it feels a little surreal linking to this Lexus-produced video of me attending the LFA Driver Development program — feels like I’ve broken the fourth wall: What a day this was — the first comment on the Youtube video page pretty much sums up how I feel. Have to thank everyone that …

Kevin · April 14th, 2011

A Lexus LFA Joy Ride with Inside Line

I was trying to wait until Inside Line concluded their Lexus LFA coverage this week before posting about their adventures, but there’s just been so many it’s been hard to keep track! The first thing I’ll link to is this video of their run up the Glendora Mountain Road in California — what a fantastic …

Kevin · April 14th, 2011

Lexus CT Remix Music Project (Plus USB Stick Giveaway!)

I thought this was pretty cool — Lexus has announced the CT Remix Project, which takes the songs from the four CT 200h launch commercials (link 1, link 2, link 3, link 4) and has them remixed by top DJs and producers. Here’s the artists involved (taken from the press release): At the foundation of …

Kevin · April 13th, 2011

Lexus LF-Gh Video

Also released yesterday was this seven minute B-roll video of the Lexus LF-Gh, which is just moving footage of the photos released today and meant for TV: One specific segment that starts at 3:47 shows the full front light display, including the vertical foglights — makes for a crazy nighttime impression: Looks straight out of …

Kevin · April 13th, 2011

Stunning HD Video of Lexus LFA in VLN 1 Nürburgring Race

While the Lexus LFA appearances are sporadic at best, this seven minute video from last week’s VLN series opener at Nürburgring is great viewing on quality alone: Whenever I see the LFA out on the track, I always startled by how futuristic it looks compared to the competition, and how it really doesn’t remind me …

Kevin · April 10th, 2011

Lexus CT 200h Commercial from Australia

Continuing with their massive CT 200h marketing push, Lexus Australia has released a new daredevil commercial: One thing that really stood out about this commercial was something in the dialogue — “the two-mode, two-mood hybrid”. It’s certainly not the first time we’ve seen the CT being marketed as having a split personality with its Eco …

Kevin · April 4th, 2011

Lexus IS F Racing the Fuji Speedway

The Fuji Speedway is a an central part of Lexus‘ new sporting history, with the F-Sport performance brand named after Japan’s most famous racetrack — here’s a nicely done IS F video that shows every twist and turn of the course: Love the slide around the :55 mark — must have watched it five times …

Kevin · March 31st, 2011

Lexus LFA, Ferrari F430, Nissan GT-R & Porsche 911 Racing the Fuji Speedway

From the looks of this video, we can expect a Lexus LFA appearance on a future episode of Japan’s Best Motoring, where it will be competing against the Nissan GT-R, Porsche 911 GT3 & a Ferrari F430 on the Fuji Speedway — the very course that the LFA was named for. Watch the Video

Kevin · March 31st, 2011

A Look Underneath the Lexus LFA

For all the photos & video of the Lexus LFA, getting a glance at the underbody has been a rare event — that is, until McCall Lexus in Texas decided to raise up their first LFA delivery for a good look. Just like the rest of the exterior design, there’s a clear emphasis on aerodynamics …

Kevin · March 29th, 2011

Preview of Supercharged Lexus CT 200h by Fox Marketing

The New York Auto Show is only three weeks away, and Fox Marketing is starting to tease their supercharged CT 200h that will be part of the Lexus display — here’s a couple videos of the work-in-progress CTh: It looks like there’s something special planned for the interior as well: Best of all, there’s some …

Kevin · March 28th, 2011

Lexus & Microsoft Present Fresh Perspectives

Lexus has teamed up with Microsoft for an interesting project called Fresh Perspectives, which takes six extremely talented artists, presents them with their choice of three concepts, and gives them 24 hours to create an all-new original work. Meant to promote the CT 200h, the series is set to start April 18th — check out …

Kevin · March 25th, 2011

Preview of the Lexus CT 200h Celebrity Challenge in Australia

This weekend is the Lexus CT 200h Celebrity Challenge in Australia, and the Sydney Morning Herald has put together a pretty funny sneak peek of what to expect from the celebrity race. (If one of the drivers gets his way, it will be a real-world version of bumper cars.) Watch the video @ SMH

Kevin · March 24th, 2011

Racing with Joe Bacal & his Lexus LX 570

Joe Bacal and his Lexus LX 570 took part in the San Felipe 250 off-road race last weekend, and while the team was unable to place in the final results, they did post some rumbling in-car video from the start of the race — I’m amazed just how close the spectators are to the track. …

Kevin · March 20th, 2011

Lexus Recreates Original LS 400 Commercial with LS 460

Welcome to the power of the Internet — after seeing a Lexus owner’s unsuccessful attempt to recreate the original Balance LS 400 commercial with his LS 460, Lexus and their ad agency Team One decided to try out the experiment themselves: There we have it, proof that the LS 460 is a worthy ancestor of …

Kevin · March 19th, 2011

Lexus LS 460 Owner Recreates Original LS 400 Commercial

Here’s a video of a Lexus LS 460 owner who decided to recreate the original “stacked champagne glasses” LS 400 commercial in his driveway — let’s all watch in absolute horror: It might have been a good idea for him to review the original commercial before setting out with his experiment: Never mind that there’s …

Kevin · March 18th, 2011

Lexus LS 460 Promotional Video

A couple weeks ago, I featured a video released for the launch of the third-generation Lexus LS, and now here’s something similar for the current LS 460: I’ve seen more LS 460s & 600hLs travelling through California these last three days than the rest of my life combined, same thing with the LS 430 and …

Kevin · March 16th, 2011

Lexus LFA Driver Development Program Tomorrow

After weeks of anticipation, five hours in a plane, and two hours in a manual transmission IS 250, I arrived in Sonoma, California for the Lexus LFA Driver Development Program, the full day training program at the Infineon Raceway meant to bring LFA owners a better understanding of their new purchase. While I’m here to …

Kevin · March 14th, 2011

Lexus LFA Donuts with Scott Pruett

Although it turned out that the previous LFA video with Scott Pruett was actually filmed at the Auto Club Speedway and not the Infineon Raceway, Lexus’ tame racing driver did log some time at the Sonoma, California racetrack during a recent Lexus owners event — in fact, he was filmed by a variety of onlookers …

Kevin · March 9th, 2011

Lexus LFA at Infineon Raceway

The Lexus LFA Driver Development Program starts tomorrow at the Infineon Raceway, and to mark the occasion, let’s watch Scott Pruett Justin Bell tackle the course using an LFA equipped with a very impressive tracking system by Video VBOX: Having the full details on LFA’s speed & steering wheel position is going to come in …

Kevin · March 8th, 2011

Lexus Canada CT 200h Commercial

Lexus Canada has revealed their CT 200h launch commercial, and it’s a racy affair: Just in case you miss it — it’s a different girl at the end (you can tell from the necklace). Scandalous! Update: There’s also a shorter 15 second spot: I’m willing to bet that the CT 200h becomes Canada’s best selling …

Kevin · March 7th, 2011

Brilliant Lexus CT 200h Launch Event in Dubai

Not to be too sensational, but this video from the Lexus CT 200h launch event in Dubai is easily one of the best car introductions I’ve ever seen: Admittedly, it’s a little too long, but I can see why the designers would want to stretch it out — the colors, the soundtrack, the animations are …

Kevin · March 6th, 2011

Lexus LFA Nürburgring Edition Videos

The Lexus LFA Nürburgring edition debuted this week at the Geneva Motor Show, and here’s Colum Wood from AutoGuide to give us a brief overview of the track-modified supercar: The LFA looks great up on that stage, here’s a deeper look: Although there’s been plenty of coverage of the orange LFA special edition (Autoblog has …

Kevin · March 3rd, 2011

Lexus Taiwan CT 200h Commercial

Lexus Taiwan’s CT 200h launch commercial is in the same vein as the USA’s Escher-inspired effort: One thing I’ve noticed about all the commercials so far is how energetic they are — there’s a very consistent feel throughout all the different global markets.

Kevin · March 2nd, 2011

Lexus CT 200h Hybrid Commercial, Part 2

Yesterday, we saw the first three US commercials for the Lexus CT 200h, and now here’s the forth: This one is surely the most memorable of them all, especially with its similarity to Inception. Interesting to see the Fire Agate Pearl exterior paint featured so prominently, but it’s not surprising given its uniqueness. (It sure …

Kevin · March 1st, 2011

Lexus CT 200h Commercials

Let’s start Lexus CT 200h launch week with brand new commercials from Lexus USA: There’s still one commercial to be released, but these commercials are a great start — really looking forward to seeing how the CT 200h does in the USA. Update: These videos have been taken down temporarily by Lexus. Update 2: The …

Kevin · February 28th, 2011

Lexus LS 430 Commercial: Role Reversal

Watching that Lexus LS 430 promotional video today brought to mind this pretty funny commercial: Nothing beats doing donuts on a golf course in an LS 430 and then leaving it to your chauffeur to clean up the mess.

Kevin · February 28th, 2011

Lexus LS 430 Promotional Video

It’s been over 10 years since the third generation Lexus LS 430 debuted, and as this promotional launch video details, it was considerably ahead of its time: It was love at first sight when I spotted the LS 430 at my local dealership for the first time, and today it sits as one of my …

Kevin · February 27th, 2011

Lexus LFA Nürburgring Edition Video

Here’s our first video look at the Lexus LFA Nürburgring edition set to debut at the Geneva motor show next week, courtesy of Yellow Wheels: I don’t know if it’s just the warehouse or what, but the NE LFA exhaust seems to have just a little bit more of a snarl. One thing’s for sure, …

Kevin · February 24th, 2011

Lexus CT 200h Commercial: Drum Roll

Lexus Europe has just released their launch commercial for the CT 200h, and it has a real beat to it: The variety of drums used is amazing, and this behind-the-scenes video shows the effort that went into arranging such a large cast: There’s also a series of interviews with some of the drummers over at …

Kevin · February 22nd, 2011

Zany Lexus CT 200h Commercials from Italy

Here’s a series of commercials from Lexus Italy that feature Doctor Tokokira, a scientist that has just created a shrinking ray, The Minimizer. Along with his lovely yet awkward assistant, Tokokira tries various applications of his new invention — believe me, it’s worth watching even if you don’t speak Italian (or Japanese): I won’t spoil …

Kevin · February 21st, 2011

Black Lexus LFA at Chicago Auto Show

Ok, this clip of the black Lexus LFA at the Chicago Auto Show is off-the-charts in video quality and one of the best looks we’ve had at this color so far: I’m assuming this is the #026 LFA that belongs to the Chicago owner featured in an earlier video — regardless, it looks out-of-this-world up …

Kevin · February 21st, 2011

Lexus USA’s Latest LFA Shipment

Like The Octane Report, Autoblog also witnessed the lastest shipment of Lexus LFAs arriving in the USA, and has put together an exceptionally detailed step-by-step of the process, along with this video: As you can tell from the first photo, three LFAs have arrived: the Pearl Blue we saw yesterday, plus another Black and White …

Kevin · February 18th, 2011

#017 Pearl Blue Lexus LFA Arrives in USA

The Pearl Blue #017 Lexus LFA has arrived in the USA, and The Octane Report was there to film its unloading: Really impressed with the interior color scheme for the most part, though I’m not quite sure about the blue leather seats: I wonder which State this LFA is destined for? [Source: The Octane Report] …

Kevin · February 17th, 2011

Lexus LFA + Rhys Millen + Supermodel = Donuts?

In collaboration with Sports Illustrated for their annual Swimsuit Issue, Lexus brought together drifting superstar Rhys Millen, a Lexus LFA, & supermodel Rianne ten Haken for some airplane hanger hoonage: Here’s the resulting photo, just in case it went by too quickly for you (click for a larger image): No matter how unlikely this whole …

Kevin · February 15th, 2011

Lexus LFA Launch Control Video

Here it is, the first recorded use of the Lexus LFA’s Launch Control feature: It almost looks like the driver was startled by the Launch Control and let’s up a bit, but no matter, the speed here is just plain insane. Going by a guesstimate time, it looks like the LFA hits 260km (163 mph) …

Kevin · February 14th, 2011

Behind-the-Scenes with the Lexus Project CT

Here’s a great video that shows just how Five Axis built the Lexus Project CT: That paint is amazing, the color shift is out of this world. Five Axis really put together something special.

Kevin · February 14th, 2011

Lexus CT 200h Challenge in Los Angeles

Lexus has teamed up with Los Angeles Clippers star point guard Baron Davis and his Rising Stars of America charity for a celebrity CT 200h Challenge in Los Angles next week. For every celebrity that Baron Davis can get to attend, Lexus will donate $1000 to RSOA — here he is to explain: The event …

Kevin · February 11th, 2011

Black Lexus LFA Delivered in Chicago

The #026 Black Lexus LFA was delivered to its owner in the south suburbs of Chicago, and we get to meet the lucky guy in this video from local TV station WGN: It’s great to finally meet one of the LFA owners, I hope it’s something we see more of. I bet there’s a lot …

Kevin · February 8th, 2011

Blue Lexus LFA Flyby

This video featuring a blue Lexus LFA in Japan is just the right amount of scary: Barrelling towards the camera and changing course at the very last second is a great demonstration of the LFA’s performance and handling, if not just a little terrifying for the one doing the filming. *** As a special bonus, …

Kevin · February 8th, 2011

Classic Lexus SC 430 Commercial

In keeping with the spirit of this weekend’s Super Bowl and its commercial breaks, here’s a classic SC 430 commercial that’s always good for a laugh: (After a week of heavy snow here in the North East, I could really go for some summer with a convertible, even if it meant putting up with these …

Kevin · February 7th, 2011

Lexus Welcomes New LFA Owners

Lexus has released the videos that are shown to new LFA buyers before receiving the keys to their newly acquired supercar — first, here’s a video welcome from Lexus USA General Manager Mark Templin: Next is this short breakdown of the LFA’s white-glove journey from Japan to California: And following it all up is a …

Kevin · February 1st, 2011

Lexus LFAs Arriving at USA Dealerships

After seeing the first batch of production Lexus LFAs arriving in California a couple weeks back, it was only a matter of time until they started arriving at their new owner’s local dealership — here’s a video of the #006 LFA being unloaded at Eskridge Lexus in Oklahoma City: Also seen on Youtube is the …

Kevin · January 31st, 2011

1992 Lexus LS 400 Commercial: Steel Plate Drum

Let’s switch gears from all-LFA-all-the-time and take a look at this Lexus LS 400 commercial from 1992: I had never seen this commercial before — and it’s a perfect illustration of how The Hard Way is something Lexus has always subscribed to.

Kevin · January 27th, 2011

Lexus IS Manufacturing Video

The combination of seeing the Lexus LFA manufacturing process and the recent Hard Way commercials reminded me of this 2005 video about the IS assembly line at the Kyushu plant: The level of precision shown in every Lexus never ceases to amaze me — this is the Pursuit of Perfection at work.

Kevin · January 23rd, 2011

More Lexus “Hard Way” Videos

The second group of videos from The Hard Way, made by Lexus USA.

Kevin · January 18th, 2011

Lexus LS 460 Commercial: Chain “The Hard Way”

As part of their The Hard Way marketing campaign, Lexus has released a commercial that reinforces the strength of the LS 460 chassis: Keep in mind, this actually happened — here’s a behind-the-scenes look at the commercial’s creation: I can’t believe Scott Pruett parks a LFA underneath five cars suspended by a crane. Crazy. Update: …

Kevin · January 14th, 2011

New Lexus Videos: “The Hard Way”

Revisiting "The Hard Way" -- these are some of my favorite Lexus videos of all time.

Kevin · January 12th, 2011

Lexus IS F Nürburgring 24h Race GT5 Documentary

One of the videos included with the PS3 game Gran Turismo 5 is this 30+ minute documentary detailing GT5 creator Kazunori Yamauchi’s experience driving a Lexus IS-F in the Nürburgring 24h race — get comfortable and hit play, it’s worth it: In the end, Yamauchi-san and the World Car Award team finished 59th overall — …

Kevin · January 11th, 2011

More Autoart Lexus LFA Photos

Here’s a couple live shots of the insanely detailed Autoart Lexus LFA 1/18 scale model: Just fantastic — can’t wait for this model to go on sale. Update: TLE commenter primatives has discovered that a yellow Autoart LFA will also be available — at least in Australia.

Kevin · January 10th, 2011

Lexus LFA at Full Throttle

This video of the Lexus LFA going full-throttle is so loud, I recommend turning down your speakers: Total aural madness — is there another supercar out there that sounds as good as the LFA? (Thanks Dude!)

Kevin · January 7th, 2011

2008 Lexus LFA Roadster Video

Hard to believe it’s been three years since the introduction of the Lexus LFA Roadster at the 2008 Detroit Auto Show — I watched the European launch video again today and just loved it: How fantastic is that? Absolutely stunning.

Kevin · January 6th, 2011

Production Lexus LFA Delivery

Just last week, the Lexus LFA started production at the special Motomachi factory in Japan, and here we see one of the first production LFAs being delivered to a Japanese dealership: I can only assume that’s a protective white plastic and not a two-tone paint job: Pretty exciting! Update: After the original video went missing …

Kevin · December 21st, 2010

Lexus December to Remember Song

After receiving numerous inquiries about Lexus’ old December to Remember commercial music, I did a little research and found a Youtube version by the original composer, Steve Kujala: Crazy video aside, I also found this press release with more information — turns out this song has been used by Lexus for 12 years, no wonder …

Kevin · December 21st, 2010

Calty Designers Talk about Lexus LF-Ch

Hard to believe I never featured this before, but here’s an fascinating six-minute presentation by two people responsible for designing the Lexus LF-Ch concept: Tom Matsumoto, the design team leader, and Edward Lee, the creative designer: This presentation took place during a Pecha Kucha Night, a unique one-evening conference that only allows presenters 20 slides …

Kevin · December 13th, 2010

Rainbow Lexus LS

Once and a while, you find something so offensive on the Internet that the only way to reduce the anger is to share it — and that’s how I feel about the multi-colored first-gen Lexus LS in this video: The worst part? This LS probably still runs perfectly.

Kevin · December 10th, 2010

Lexus Middle East GX 460 Commercial

While we’re in the Middle East, check out this sandy Lexus GX commercial: I’m a huge fan of the Lexus commercials from the Middle East — here’s another one that sticks out in my memory — there’s this iconic feel that really capture my imagination. (Must be my desire to drive a LX/GX out in …

Kevin · December 2nd, 2010

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