The combination of seeing the Lexus LFA manufacturing process and the recent Hard Way commercials reminded me of this 2005 video about the IS assembly line at the Kyushu plant:
The level of precision shown in every Lexus never ceases to amaze me — this is the Pursuit of Perfection at work.
An unlikely move that would signal a drastic change in strategy for the brand.
Sharp cuts and plenty of red light.
This video from CNET shows off some previously unseen details.
Owner updates from Lexus Enthusiast editor Kevin Watts.