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Lexus Introduces the IS-F to Dealers

There isn’t much to this video of the IS-F’s introduction at a Lexus District Dealer Seminar, but if you have a love of screeching tires, this one is going to be hard to beat: Chances are low, but if there’s really only one white IS-F in North America, it’s sure taken a beating. [Via: Club …

Kevin · October 1st, 2007

SEMA: Video Build-Log of the Tuned Lexus IS-F by Five Axis

I’ve only just discovered a great ongoing video series being shown at MyRide, which follows the development of the tuned Lexus IS-F (plus a Toyota Yaris and Scion XD) by Five Axis that will be shown at this year’s SEMA. The series, serving as a weekly check into development, has two installments so far: Countdown …

Kevin · September 28th, 2007

The Lexus IS-F Shows Off

When the Lexus IS-F hit the Laguna Seca Raceway during the California Taste of Lexus Event, there was a deluge of video released by spectators, but nothing, and I mean NOTHING that compares to the following video: Expert editing, amazing angles, fantastic sound — until I find out otherwise, I’m going to assume this is …

Kevin · September 25th, 2007

Lexus ES 350 Commercial: Panoramic

This Lexus ES 350 commercial highlights my favorite feature of the car, and perhaps one of my favorite optional features of all time, the panoramic glass roof: The glass roof is perfectly suited to the overall design of the ES, and really the only Lexus I could picture with it. Perhaps it’s only because I’ve …

Kevin · September 24th, 2007

Lexus LS 460 with Air Runner Suspension

Ridiculously dropped suspensions can be a great look, but not without a huge sacrifice of ride quality and the potential for some serious body damage. However, for every problem there is a (expensive) solution, as evidenced by this video of an LS 460 with an Air Runner suspension system, which allows for variable ride height …

Kevin · September 23rd, 2007

Lexus IS-F & LF-A Together on Nürburgring

This spy video montage, which shows a collection of upcoming cars taking their turn at Nürburgring, has an interesting segment featuring the Lexus IS-F and the LF-A taking a lap together (skip to 3:09 in the video for the action): The LF-A sounds like a monster compared to the IS-F, and I’m sure the additional …

Kevin · September 19th, 2007

Japanese Lexus LS 600h/L Commercial: Blue Lines

In the same vein as the LS 600h/L advert posted earlier this month (and which turned out to be part of Lexus’ new UK hybrid marketing campaign), this Japanese commercial also features a practically invisible LS hybrid, though this time it’s a case of speed: Wonderfully done, I was very impressed by it.

Kevin · September 17th, 2007

Lexus Press Conference @ Frankfurt 2007

The Auto Channel has posted the full Lexus press conference from the 2007 IAA Frankfurt Auto Show, presented by Karl Schlicht, Vice President of Lexus Europe: For the most part, the press conference confirms my earlier thoughts on Lexus’ presence in Frankfurt, revealing no new information, but there’s another side to it. With his singular …

Kevin · September 14th, 2007

Lexus US Virtual Open Winner Crowned

Happening much faster than I expected, the Lexus US Virtual Open tennis finals were held yesterday in a match between Benjamin Melinger and Peter Reyes, with Melinger winning after a fierce battle: Melinger, of course, wins the grand prize, a year-long lease of the upcoming Lexus IS-F. I can’t help but wonder how great this …

Kevin · September 7th, 2007

Lexus LS 600h Commercial: Hybrid Drive

The Lexus 600h is available only in Japan and Europe, which might explain why this commercial hasn’t made it to North American shores: It’s funny, because the invisible digital effect featured here reminds me of the car option I’m looking most forward to: the portable force field. Sure, there’s deeper, more important applications for the …

Kevin · September 3rd, 2007

New US Tennis Open Commercial with Andy Roddick: The Big Backup

There’s a new IS commercial airing as part of Lexus’ US Tennis Open Sponsorship, featuring Andy Roddick chasing a tennis ball through New York streets: There’s a few interesting things about this commercial, one of which is a major disappointment. As you may know, Lexus is also sponsoring a US Tennis Virtual Open during the …

Kevin · August 31st, 2007

Tony Soprano & The Lexus LS 400

It’s always a blast seeing your favorite cars featured in TV and movies, and what what an appearance the Lexus LS 400 made in the first episode of the Sopranos (Warning: Contains coarse language and violence, viewer discretion advised): I don’t even like my girlfriend driving my car, and she’s not in the habit of …

Kevin · August 28th, 2007

Lexus IS 250 Commercial: The Valet

There’s something about the sound in this Lexus IS 250 commercial that really commanded my attention, the overprocessed blues music, the paddleshift click, the breathlessness, it all comes together so well: I wonder why the IS 250 and IS 350 have separate commercials, wouldn’t it make more sense to market them as a single model?

Kevin · August 27th, 2007

The Lexus IS-F 1/4 Mile Dyno Run

For the Taste of Lexus Evening Edition in Arcadia this past weekend, the IS-F was available for the public to test-drive — only catch was, it was on a dynamometer: The exhaust note is smooth and powerful, and the shifting is practically seamless. No dyno results were shown, but one Club Lexus tester felt there …

Kevin · August 27th, 2007

Lexus SC 430 Commercial with Andy Roddick for the U.S. Open

This SC 430 commercial featuring Andy Roddick and Christopher Fairbanks defies the usual Lexus formula of heightened drama and takes an altogether different route: This went completely over my head, with such a strange combination of elements. A famous tennis player, a comedian, a tree frog story and a sixties era green-screen, how could these …

Kevin · August 16th, 2007

Classic 1992 Lexus LS Commercial: Money in the Bank

As an LS 400 owner, I always get a kick out of seeing the old commercials pop up on Youtube: It’s interesting that Lexus has maintained a very distinctive look to their advertising over the years. Save for the grainy VHS look and the car featured, this commercial could easily appear on TV today. Now …

Kevin · August 15th, 2007

Wild (but Formal) Japanese Commercial for the RX 300/Harrier

I’m unsure exactly how this commercial would have been pitched, “You see, there’s this lion-man, ok, and he rescues this damsel in distress, all while driving a Harrier! Wild but Formal!”: Seriously, a lion-man? (Thought it was very cool to see a body kit advert at the end of the commercial, though.)

Kevin · August 7th, 2007

A Video Introduction to the Upcoming Lexus LX 570

The Lexus LX 570 is still about six months away from release, but it’s close enough to get revisit its new features over the outgoing LX 470. Luckily, Edmunds has published a video that does just that: This new edition of the LX has been redesigned from the ground up, and includes a host of …

Kevin · August 3rd, 2007

Lexus U.S. Open Commercial: Road Trip

The final Lexus commercial from the US Open has just appeared on the Internet, courtesy of my favorite Youtuber, bbakshow: Surprising as it may be, people searching for this commercial have made up an significant percentage of my traffic since launch, and I’m very happy to have found it. Being my first time seeing it, …

Kevin · July 25th, 2007

Andy Rooney Tracks Down His Old Lexus

When I started this site, never did I think I would see the day where I’d be writing about Andy Rooney, but the world’s a funny place, and I go where the Lexus news takes me. I’m sure that most people, after selling or trading in a car, have wondered where it ended up, who …

Kevin · July 24th, 2007

Lexus IS 250 Commercial: Ball Bearing Precision

The IS 250 may lack the IS 350’s power, but it definitely has a trump card if you need traction, namely All-Wheel Drive: The IS series is a confusing one, the IS 250 has the option of a manual transmission and AWD, while the IS 350 gets the bigger engine (with an extra 100hp) but …

Kevin · July 23rd, 2007

Lexus GS 300 Super Criminal Donut

For sheer volume, there’s few things I come across more on Youtube than Lexus’ doing donuts. Practically an everyday event, I’ve never thought to feature a single one until now. Crazy speed, residential area, tight turning radius: To top it off, if the description is to be believed, the car’s stolen, meaning this whole video …

Kevin · July 22nd, 2007

Hyundai’s Veracruz vs. RX 350 Commercial

Hyundai has taken Motor Trend’s rather irksome comparison of the new Veracruz and the Lexus RX350 and ran with it, producing this cute but flawed commercial: Now, Hyundai can’t be faulted for wanting to draw attention to the Motor Trend results, but is it really a smart idea to celebrate the copycat styling of the …

Kevin · July 21st, 2007

Lexus ES 350 Commercial: Goosebumps

The opening shot of this commercial is pure gold, though I have to admit a crash-test dummy getting goosebumps is a bit freaky: One of my favorite things about the new ES 350, which you can only catch of glimpse of in this commercial, is the optional Panorama Glass roof. It almost folds up like …

Kevin · July 18th, 2007

Redneckin’ in a Lexus IS 350

I can’t conceive of a single reason why someone would take their brand new IS 350 into a field to do doughnuts, but it certainly isn’t the first time I’ve been left speechless by a Lexus owner.

Kevin · July 14th, 2007

Man Smashes Lexus With a Steel Pipe

If you’re adverse to automotive violence, best avert your eyes, as this guy has some serious pedestrian rage: As is the nature of this type of video, I’m left with more questions than answers: What was that all about? Where did he get the steel pipe? What is it with Russia and destroying Lexus’?

Kevin · July 13th, 2007

SC400/Soarer Commercial from Japan

All in all, this Japanese SC400/Soarer is so dull it almost doesn’t bear mentioning, save for a tagline that could stand as one of the greatest ever: Seriously, “Mind Cruising” is something that could only come from the Land of the Rising Sun.

Kevin · July 12th, 2007

Additional Footage of the LF-A at Nürburgring

We’ve all seen the Edmunds video of the prototype LF-A tearing up Nürburgring, but this additional footage, posted by Viper Productions on Youtube, really shows off the confirmed V-10 engine: Seems much faster than in the Edmunds video, it’s practically a black roaring blur. Now, the only question is, when is this blasted car going …

Kevin · July 11th, 2007

Lexus IS-F Prototype Filmed on the Streets of LA

You can forgive the shakiness of this cameraman, it’s not every day you see a IS-F prototype sitting at a stoplight: What stands out most for me are the wheels, they’re absolutely fantastic and easily my favourite design from Lexus yet. Still can’t say I’m feeling those massive side vents though. But the one thing …

Kevin · July 11th, 2007

Fifth Gear: Melanie C & Her RX 400h

It’s fairly bereft of any substance, but Fifth Gear had a mini-interview with Melanie C (of Spice Girls fame) about her choice of vehicle: Seems like she couldn’t stop herself from plugging her album, though listening to her own albums to learn the lyrics is so appropriate it could almost be true.

Kevin · July 10th, 2007

Samurai Warriors = Japanese Lexus Dealers?

From the very start, Lexus strived to elevate their buying experience and customer service above their competitors, it was a defining characteristic, and a very strong reason for their success in the North American market. However, introducing the Lexus brand in their home country has so far been a bitter disappointment. In order to wow …

Kevin · July 9th, 2007

Lexus LS 600hL on a Norwegian Test Track

Norwegian website Dinside Motor took an LS 600h L through its paces, hitting 160mph and showing off some major bodyroll: I like to see these kind of tests, it’s so much more interesting to see the handling instead of reading about it.

Kevin · July 5th, 2007

Classic Lexus SC 400 Commercial

Old Lexus commercials have been popping up on Youtube non-stop — First was the LS 400 double shot, and now we have the inaugural SC 400 ad: The snapshot camera effect has to be my favorite part, it just screams of the nineties.

Kevin · July 4th, 2007

Lexus ES 350 Commercial: Instinct

The most impressive aspect of this Lexus ES 350 commercial is how real the situation feels: The different perspectives of the same accident, the unavoidable crash, the skittering truck, the click-whirr of the advanced safety system, all make for a very immersive experience. Before impact, I actually recoiled in my chair.

Kevin · July 3rd, 2007

The Lexus LS 460 Riding on Sevas Forged Wheels

Here we have an LS 460 dropped low on a set of Sevas Forged Wheels: Not a very big fan of the multi-mini-spoke rim, and the sheer size of these wheels overpower the car, but they do have a certain charm. I especially like the look of these wheels in motion, they give off an …

Kevin · July 3rd, 2007

The Lexus IS Holographic Display

In 2005, Lexus created an holographic installation in a rented Times Square storefront, and even two years later, it’s an absolute marvel: This is an amazing application of technology, spectators were able to rotate, change the hologram’s color, set it in motion. Created quite a scene, by the looks of it. I wish I had …

Kevin · June 27th, 2007

Lexus of Santa Monica Unveils New Showroom

Lexus of Santa Monica has taken the dealership experience to a entirely new stratosphere, installing the cars in a place that looks more like a villa than a showroom, with fountains, a grand piano, chandeliers, and even a cobblestone drive. Quite a departure from the antiseptic look of the usual standard. I’m not entirely sure …

Kevin · June 26th, 2007

Classic 1990 LS 400 Commercials

Someone must have been digging through their old VCR tapes, because here’s two VHS quality commercials from the LS 400’s inaugural advertising campaign: Funny story about the first commercial, taken from the book Lexus: The Relentless Pursuit: What the ad didn’t say — and what Team One [Lexus’ Advertising Agency] members didn’t know until later …

Kevin · June 26th, 2007

Top Gear Comparison: Lexus SC 430 vs. Hyundai Tiburon

I can’t say that the SC 430 is my favorite car in Lexus’ lineup, but Top Gear took it one step further, declaring it “the worst car on sale today”. When comparing it to the Hyundai Tiburon, it was hardly even a contest: “Dreadful”. “Horrible”. “Charmless”. I’m honestly surprised the host didn’t drive the SC …

Kevin · June 23rd, 2007

Spy Video of the Prototype Lexus LF-A

Edmunds has managed to scare up a video of the Lexus LF-A prototype during last week’s run around Nürburgring: Seeing the supercar in motion is much more impressive than the spy photos, the speed is positively overpowering. In their analysis of the footage, Edmunds makes some rather astute observations: Judging from the roar, the LF-A …

Kevin · June 20th, 2007

Lexus U.S. Open Commercial with Nick Watney, Bobby Jones, Sam Snead, and Ben Hogan

A new LS commercial debuted during last week’s U.S. Open, and it’s one of those posthumous pitchmen type of ads — Current PGA player Nick Watney picks up golf greats Bobby Jones, Sam Snead and Ben Hogan for a round of golf: A nice sentiment, I suppose, but this type of celebrity appropriation never sits …

Kevin · June 19th, 2007

Diana Krall & Oscar Peterson Star in Lexus Mark Levinson Commercial

The last of Lexus’ ads to feature musicians grooving to their favorite tunes has Diana Krall contemplating Oscar Peterson‘s Night Train: Something about this ad rubs me the wrong way, it has a more contrived feel than the others. I think it’s that tiny laugh at the end… The others, in case you missed them, …

Kevin · June 16th, 2007

How to Restore a First Generation Lexus LS 400

Wheeler Dealers was a british TV show with a very simple premise: buy a beat-up classic, restore it, and sell it off for a profit. In one episode, they tackle a first generation LS 400 (judging by the rims, a 91-92 model), purchased from some poor sod for £1300. Here’s the first part to whet …

Kevin · June 14th, 2007

The Lexus LS 600h Commercial: Fast Reimagined

The LS 600h commercial Fast Reimagined has been posted to Youtube, and it’s classic Lexus imagery: For a little background information, I found an interview with the digital effects team at Dexigner: For this spot’s end-footage of the car, Balden explained that the Lexus was shot with a Canon digital SLR on the end of …

Kevin · June 13th, 2007

Lexus LS 460 Hold Button Demonstation

Youtube user h4×0r0x was nice enough to post a demonstration of rather unique LS series feature found on the steering wheel, namely the Hold button: As you can see, this button allows you to hold your brakes, meaning that you can rest your feet while at a stoplight. In essence, we’re looking at the anti-cruise …

Kevin · June 12th, 2007

Do Not Try This

Warning: This is not for the faint of heart. In a bid for first place in the “Stupidest thing you can do with a Lexus” contest, an absolutely insane Saudi Arabian teenager decided to drive 150/mph in an LS 430 LX 470 at night…all while sitting in the backseat. Don’t believe me? Turn down your …

Kevin · June 8th, 2007

Hyundai’s Azera vs. LS 460 Commercial

After the results of the Total Quality Index survey, I decided to do a little Hyundai Youtube surfing and found a recent Azera ad comparing it to the LS 460: My personal disdain of Kelsey Grammer notwithstanding, and the fact that there are far more differences than similarities between the Azera and the LS 460, …

Kevin · June 7th, 2007

Unaired ES350 Commercial Discovered on Youtube

I stumbled upon this never used Lexus ad for the ES350: How totally bizarre. As for background info, it was created by Walter Robot, an animation studio in Orange County, California, and was to be a series of commercials featuring the full Lexus lineup. The idea, according to Christopher Louie, one of the principals, “was …

Kevin · May 31st, 2007

Elvis Costello & Beethoven Star in Lexus Commercial

There’s always backlash when a musician sells his music to be featured in a commercial, but is that really necessary with Elvis Costello’s Lexus ad?: It’s a rather innocuous celebrity endorsement, but that doesn’t stop some people from taking offense. A fantastic concept, famous musicians talking up their favourite music — that it’s an commercial …

Kevin · May 30th, 2007

Fifth Gear Review of the IS220d

Another week, another Fifth Gear Lexus review posted on YouTube. This time up, it’s the Lexus IS220d, from an episode aired in 2005: There’s a few things that stand out in this review, when Tom Ford compares it to the BMW 320d: “Do you want to be able to say, ‘My car’s faster than your …

Kevin · May 30th, 2007

Fifth Gear Review of the LS460

Tom Ford of Fifth Gear, the British car show, takes a ride in the new LS460 and really talks up the technology (most of which is not available on North American models): the advanced obstacle detection system, the car’s ability to stay in lane with no user input, driver monitoring and one of the smoothest …

Kevin · May 29th, 2007

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