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Javier Quiros Racing the Lexus IS-F @ Nürburgring

This is just plain wild—here’s Javier Quiros, one of the drivers of the recent Lexus LFA race win and owner of a Lexus dealership in Costa Rica, piloting an IS-F around Nürburgring on a practice run: Crazy how you can almost feel the downshifts, especially with that rough audio blip. An interesting perspective, it also …

Kevin · April 15th, 2009

Classic Top Gear: 1999 Lexus IS 200 Review

In keeping with the IS theme from yesterday, here’s a throwback Top Gear segment from 1999, with James May test-driving the first-generation Lexus IS 200: James May certainly looks quite young—but still exhibits that special “Captain Slow” driving style. It does sound like IS 200 suffered the same sort of low-band power deficiency that I …

Kevin · April 13th, 2009

Lexus RX 450h Commercial from Canada

Last up is a Lexus RX 450h commercial from Canada, which also manages to feature a canine (however brief): Strange that it’s taken me so long to post this, considering that I’ve seen this commercial repeatedly over the last month or so. Filmed in Vancouver, the song is Clair de Lune by Debussy. I’m always …

Kevin · April 7th, 2009

Lexus RX 350 Commercial from the Middle East

Next up, here’s a Lexus RX 350 commercial that borders on the just-plain weird: From what I can gather, the central point seems to be that using the Remote Touch controller won’t distract away from driving, but why a coyote? (What’s funny is that this has actually happened to me, driving home late at night …

Kevin · April 7th, 2009

Lexus RX 450h Video Promo

Three Lexus RX videos to post today, let’s start with the longest: This really is an almost pitch-perfect marketing promo, and goes a long way to infusing the RXh with some real personality. Also, I’m assuming that Welcome to Forward Living will be RXh’s tagline, and this video certainly captures the sentiment. [Via: iMotor] Update: …

Kevin · April 7th, 2009

Edmunds Lexus RX 450h Video Review

Here’s the companion video to Edmunds’ review of the Lexus RX 450h: As with the written review, Edmunds wasn’t all that impressed with the hybrid RX, though most of the complaints seem to be against hybrids in general. I’m interested to compare the new hybrid technology against the system in the RX400h, surely there has …

Kevin · April 6th, 2009

Michael Bay’s Lexus ES 330 Commercial

Loud, blurry and preposterous, this Lexus ES 330 commercial by Michael Bay would fit neatly into any one of his movies (jump to 1:02 to see the Lexus commercial directly): Somehow I doubt an airbag is going to save you from being hit by a tractor trailer.

Kevin · March 23rd, 2009

Lexus LF-A Video from European Debut

To mark the European debut of the Lexus LF-A Roadster Concept at the Frankfurt Auto Show, Lexus put together a truly spectacular video, albeit with no actual in-motion footage. Click the photo below to be taken to the mini-site: I imagine this would have been used as a video introduction to the vehicle’s unveiling at …

Kevin · March 25th, 2008

Behind-the-Scenes Video of Lexus Car Manufacturing

This Lexus-produced video showing the manufacturing process of the IS is full-on fantastic: I’ll admit to a soft spot when it comes to this type of behind-the-scenes video footage, and no matter how many times I read about it, it’s mind-boggling just how quality-obsessed Lexus really is. I was particularly impressed by the electronic tools …

Kevin · March 24th, 2008

Video: Lexus IS-F vs Last-Generation BMW M3 (among others)

If you remember the Lexus IS-F vs Audi RS4 video that was posted online last week, this new video is from the same people, and it’s similar in results and sketchiness: Watching the IS-F demolish a host of older cars doesn’t really do much for me, and I don’t think there was a single fair …

Kevin · March 24th, 2008

Lexus ES Commercial: Touch

I noticed earlier this week that Lexus was featuring the ES 350 heavily on their US site, and it seems to have extended to TV as well:

Kevin · March 21st, 2008

Classic Top Gear 1990: Lexus LS 400 vs. Mercedes 420SE vs. Jaguar 4.0 vs. BMW 735i

Every once and a while, a classic Lexus LS 400 clip will show up on Youtube, showing the car up against its competitors, and it always amazes me just how throughly Lexus thought out their first model. Here we have a 1990 video clip from Top Gear, putting the LS 400 up against the Mercedes …

Kevin · March 18th, 2008

Timo Glock Driving the Lexus IS-F

Timo Glock, Toyota’s latest F1 driver, was filmed taking the Lexus IS-F out for a racetrack spin, and I’m not all that sure how comfortable he looks: Now that’s one serious driver, I would have liked to see him compete in the Best Motoring comparison. The result might have been quite different.

Kevin · March 17th, 2008

Lexus ES & RX Pebble Beach Commercial, plus Pricing

Two pieces of Lexus Pebble Beach news today, first off, the much searched-for Pebble Beach commercial has surfaced on Youtube: Not much to the commercial, it’s strictly an announcement-style advertisement, but the Pebble Beach edition color really catches my attention. It’s nice to see it on more than just the SC 430. The other news …

Kevin · March 14th, 2008

More on Best Motoring’s Lexus IS-F/BMW M3 Comparison

Turns out there was more than one part to the Best Motoring comparison that I posted about a couple days ago. Get comfortable and and take a look at this 20 minute video (for quickness’ sake, the two main competitors as I see them, the BMW M3 and the IS-F, are at 1:25 and 13:36 …

Kevin · March 13th, 2008

The Lexus IS-F: Coming to a theater near you

Rather than a national TV campaign, Lexus has decided to bring the IS-F to the big screen, using movie cinemas to advertise the new super-sedan: Brian Bolain, national interactive automotive events manager, says the F campaign will not use national TV ads at all. He says the cinema focus was appropriate because in no other …

Kevin · March 12th, 2008

In Motion: Project IS-F by FiveAxis

It’s coming close to four months since the FiveAxis Lexus Project IS-F show car appeared at SEMA, but this is the first time I’ve actually seen it in motion: Just looking at photos, it was hard to really get a sense of how wide this kitted-out IS-F really is, or how low it sat. Another …

Kevin · March 11th, 2008

Best Motoring: Lexus IS-F vs. BMW M3 vs. Nissan Fairlady Z vs. Honda S2000

When I found out about this Best Motoring video pitting the Lexus IS-F against the BMW M3, Nissan Z, and the Honda S2000, I didn’t expect to see a repeat of yesterday’s video result, with the IS-F blowing the doors off the other cars. Too bad the video plays like a poorly staged mock race: …

Kevin · March 10th, 2008

Lexus IS-F vs. Audi RS4 Race Video

I’m not sure about the validity of this racing video, in fact it seems downright sketchy, but pitting the Lexus IS-F against an Audi RS4 doesn’t seem like a fair fight at all: The reason for my doubt is in the second turn, it looks like the IS-F lets the Audi pass, only to absolutely …

Kevin · March 9th, 2008

Video from the Lexus Display @ the 2008 Geneva Auto Show

There may not be anything new to see from the Lexus presence at the 2008 Geneva Auto Show, but this video gives a nice and funky recap of the booth, including a very neat LS 600h information display: Really, this just makes me even more disappointed that the LF-A Roadster Concept didn’t make its way …

Kevin · March 7th, 2008

Tiff Needell Drives the Lexus IS-F

Tiff Needell from British car show Fifth Gear got his hands on a Lexus IS-F, and despite his rather strange presentation style, turns in an enjoyable review: It’s funny, Needell’s biggest complaint is something that I thought myself — there’s an awful lot of beeping going on while driving the IS-F in its direct shift …

Kevin · March 4th, 2008

It’s Alive: A Lexus GS Commercial from Down Under

Here’s an absolutely brilliant commercial from Lexus Australia introducing the 2006 GS redesign: I wasn’t all that sure what was going on in the first ten seconds, but once the car started bleeding and sweating, it all came together. The thing that impressed me the most, though, was that although it’s a fantastic concept, the …

Kevin · February 21st, 2008

Lexus LX 570 Video Feature from The Driver’s Seat

Not content to present information on the Lexus LX 570 in a normal sort of way, The Driver’s Seat decided to spice up their video with an overwhelming amount of text and strobe effects: I actually had to turn away while watching, though I stuck it out just to hear what Charles Hubbard had to …

Kevin · February 13th, 2008

A Set of Long & Quiet Lexus IS-F Videos

I’ve yet to find out the source of these Lexus IS-F videos, or even to really grasp their purpose, but a Youtube user has posted up a set of the long and quiet clips, which almost simulates what the car would be like to drive: City Driving Mountain Driving

Kevin · February 12th, 2008

Lexus IS-F Video Review by MyRideTV

This video review of the Lexus IS-F by MyRideTV has to have the highest video quality I’ve seen online yet, it’s just full of great footage. The opening sequence from the driver’s perspective is especially nice: I don’t know why all video reviews can’t look this good.

Kevin · February 3rd, 2008

Video of the Lexus LS 460L in Test Drive Unlimited

I have yet to play the Test Drive Unlimited video game, but my interest just went up ten-fold after discovering that the Lexus LS 460L is an available car. This video clip from the game is pretty funny, it even includes a fully-virtual Lexus dealership showroom: I don’t understand the inclusion of a flagship full-size …

Kevin · January 30th, 2008

1996 Lexus LX 450 Commercial with a Surprise Twist

It turns out the IS-F isn’t the first time Lexus has marketed a vehicle as the opposite of what you’d expect from the company, take a listen to the tagline of this 1996 LX 450 commercial: “It’s everything a Lexus is, and everything a Lexus isn’t.” sounds pretty close to the IS-F’s “Everything you thought …

Kevin · January 29th, 2008

Video of the Lexus IS-F Racing Concept @ The Tokyo Auto Salon

Putting aside the hoopla surrounding the Lexus IS-F Racing Concept for a minute, here’s some jumpy video footage of the car from the Toyko Auto Salon show: I think I would have liked this vehicle a whole lot better if it had been done up like an actual race car, with the decals and flashy …

Kevin · January 24th, 2008

Short Lexus LX 570 Video Profile

Save for the short appearance by Charles Hubbard of Lexus College, this Bumper2Bumper TV video profile of the Lexus LX 570 doesn’t really have much to it, except for one thing — it shows that this vehicle looks absolutely spectacular in movement (around 45 seconds in, to be precise): I think my devotion to the …

Kevin · January 23rd, 2008

More Lexus LF-A Roadster Concept Video Footage

It’s nice to see a purely car-focused video of the Lexus LF-A Roadster Concept show up, even if it suffers from the usual Youtube quality issues: I’m still in shock at how quickly I took to this concept. I wasn’t necessarily the biggest LF-A fan to begin with, though in comparing the two versions, I …

Kevin · January 18th, 2008

New Lexus LF-A Roadster Concept Video from Autospies

More video of the LF-A Roadster Concept shown at the Detroit Auto Show has emerged, this time up it’s Autospies, with an interview with Lexus event manager Brian Bolain(no video embedding, click here to watch the video.) I really believed that this concept was something that would fast-track to production, perhaps as part of a …

Kevin · January 17th, 2008

Lexus LF-A Roadster Concept Video

The first video of the Lexus LF-A Roadster Concept has been posted by Car & Driver to Brightcove (no embedding allowed, click here to view the video.) It’s a short video, but it’s still great to see the rear-adjustable wing in action. I could have done with less of presenter Dave Vanderwerp’s questionable disappointment and …

Kevin · January 14th, 2008

Lexus Launches LX 570 Driver Empowered Mini-Site

Mentioned in the Lexus’ LX 570 marketing presentation, the Driver Empowered LX mini-site is now live. The site’s jam-packed with video footage extolling the SUV’s capabilities. Of particular note is the 360° tour, which manages to inject an infusion of character and presence that has been lacking in images seen so far. An interesting sidebar, …

Kevin · January 8th, 2008

The Lexus LX 570 Already Winning Awards

I’m not sure how much stock you can put in an award given to an unreleased vehicle, but that didn’t stop WealthTV viewers from awarding the 2008 Lexus LX 570 “The Most Luxurious SUV” award. There wouldn’t be much to see here if the Lexus spokesman Paul Williamsen hadn’t pull the engine cover off : …

Kevin · January 6th, 2008

Lexus’ IS-F Presentation Videos

The Auto Network has served up another Lexus presentation, this time a full blown dissertation about the IS-F. This presentation, along with the previously noted LX 570 breakdown, took place in Point Clear, Alabama, and provided the automotive press with an opportunity to learn about the vehicles to an extraordinary level of detail. The first …

Kevin · January 2nd, 2008

Lexus’ LX 570 Presentation Videos

The Auto Network has posted up the full LX 570 presentation given by Lexus to the press in late 2007, and it’s a incredible collection of facts and information, detailing every aspect of the vehicle, from its technical specifications to its marketing plan. The first part is a general overview of the LX 570, presented …

Kevin · January 1st, 2008

Lexus Red Bow Christmas Videos

Some people actually do get a Lexus for Christmas — and not only that, but with Youtube, we can watch along: To be honest, I couldn’t even watch the videos all the way through, they’re rather awkward with the yelling and tears. Update: Added another video.

Kevin · December 27th, 2007

Lexus LS 430 Commercial: The Rear-View Camera

Here we have a commercial for the revised Lexus LS 430 that debuted in 2004, demonstrating the then-new backup camera option: That crazy spin at the end is icing on the cake.

Kevin · December 20th, 2007

Lexus LS 460 Lane Keep Assist Video Demonstration

The Lane Keep Assist feature, which effectively locks you into a highway lane, may only available on the European & Asian Lexus LS, but it’s incredibly effective, at least in the context of this video: I’m of two minds with this feature. You can never discount added safety, but the movement towards automated driving makes …

Kevin · December 16th, 2007

Japanese Lexus IS-F Promotional Video

A IS-F promotional DVD has been available from Lexus Japan for some time, but it’s only just made its way onto the Internet: I’m not sure if this is the full extent of the video sent out, but I do know one thing: It wouldn’t be possible to find a more ill-suited soundtrack.

Kevin · December 14th, 2007

Japanese Video Review of the Lexus IS-F

This Lexus IS-F segment from Start your Engines, a Japanese auto news show, is a pleasant switch from the norm, as it’s all subtitled in English: “It’s been a long time since I’ve had so much fun driving a Toyota”, the host says after ten laps of the Fuji Speedway. “The shifting really is like …

Kevin · December 10th, 2007

Lexus IS-F vs. Nissan Skyline Coupe Type S

The January 2008 editon of Best Motoring, one of Japan’s most popular automotive TV/DVD shows, has a Lexus IS-F vs. Nissan Skyline Coupe 370GT Type S (Infiniti G37 Sport in North America) showdown: While it can’t match the IS-F in a 0-60 race, the 333hp Skyline Coupe Type S holds its own on the track, …

Kevin · December 4th, 2007

Flickr Find: Custom Lexus SC 430 with Sevas Wheels

William Stern, the in-house photographer for Sevas, has posted up some shots of a custom Lexus SC 430 on Flickr: The custom work, including some subtle fender vents and not-so-subtle LED side-step lighting, was done by Cartel Customs in Miami. There’s quite a collection of photos in William’s Flickr stream, be sure to check them …

Kevin · December 3rd, 2007

G Living Reviews the Lexus GS 450h

G Living, a lifestyle magazine/net show dedicated to living green, has posted up a very complimentary video review of the Lexus GS 450h: It’s hardly an analytical review, with host Sarah Backhouse declaring she has a crush on the car, “If this car was a bloke, it would be a stock broker, or a talent …

Kevin · December 1st, 2007

2008 Lexus LX 570 can see around corners

The 2008 Lexus LX 570 is packed to the gills with some very interesting new technology, including a camera that gives the driver a full 180-degree view of what’s in front of the vehicle, effectively letting you look around corners. There’s a passenger-side camera that points down, as well, and when combined with the rear …

Kevin · November 29th, 2007

Video of the Toyota Driving Simulator

A video demonstration of the Toyota Driving Simulator has been posted on Youtube: Bit disappointed they didn’t show any virtual accidents. I know the simulator was built to examine potential safety features, but with that music in the background, they could probably test the driving characteristics of someone going insane. (Thanks Dan!)

Kevin · November 28th, 2007

VIP Twin Turbo Lexus LS 430

Perhaps it’s my love of the stock Lexus LS 430, but this VIP’d up version is a real head scratcher: Can’t say I’m a real fan of the Fabulous body kit and its massive front lip, but the thing that stood out the most were the blown-out rear wheel wells. I understand the reasoning, massive …

Kevin · November 20th, 2007

Lexus Technical Training Session Video

It may run a little long, but this video of the installation of a slippery surface for test driving Lexus’ is still pretty neat: From the video description, this was for a technical training session in Spain, and looks like it would be a lot of fun. Strangely enough, I played a PS3 game today …

Kevin · November 17th, 2007

Great Lexus IS-F Video from SEMA 2007

There’s lots of details in this WebRidesTV video from SEMA 2007, from a great look at the Five Axis Project IS-F to Scott Pruett’s demonstration of IS-F with VDIM on/off: Looks like the IS-F’s release date is firming up. Brian Bolain, the Lexus national advertising and media manager, reveals that the car should hit the …

Kevin · November 14th, 2007

Video Comparison of the Lexus IS-F, BMW M3 & Audi RS4

Coming from an automotive marketing company that counts Lexus as a client, this AMCI video comparing the IS-F with the BMW M3 and Audi RS4 does seem more than a little bias, but that doesn’t stop it from being a great watch: To be fair, test driver Dave Sherman doesn’t proclaim the IS-F the king, …

Kevin · November 9th, 2007

Lexus LS 460 Commercial from The Middle East

While I’m certainly no expert about what it’s like to be wealthy in the Middle East, this Lexus commercial really captured my imagination — beautiful homes, giant yachts, private jets and LS 460s all round: As strange as it is to say, they picked a great actor for this ad, who carries it with his …

Kevin · November 8th, 2007

Video from the Lexus LF-Xh Debut at the Tokyo Motor Show

Courtesy of my favorite Japanese Lexus blog, The Lexus Times, comes video from the Tokyo Motor Show debut of the LF-Xh: I think all that remains is to remove the wheels and set this thing up with some sort of anti-gravity propulsion.

Kevin · October 31st, 2007

Edmunds Comparison: Lexus IS-F vs. Audi RS4

Edmunds has pitted the Lexus IS-F against the Audi RS4, and in what might be the first published IS-F comparison test. The results, unfortunately, were not pretty, as this is a fairly one-sided affair, with the RS4 pulling far ahead of the IS-F in every category. Their conclusion really says it all: The 2009 Lexus …

Kevin · October 28th, 2007

Winding Road Reviews the 2008 Lexus IS-F

The thing that stands out most about Winding Road’s review of the 2008 Lexus IS-F is its attention to detail, seemingly every faucet of the IS-F is extensively covered, and is accompanied by some of the best photos I’ve seen yet. While most reviews so far have been positive, Winding Road is exuberant with its …

Kevin · October 26th, 2007

Edmunds Road Tests the 2008 Lexus IS-F

The first automotive press test drives of the Lexus IS-F were published today, so let’s go through them one at a time. First up is Edmunds, which seesawed between being impressed by the IS-F’s on-track performance and unimpressed by its on-road experience: While the kind of on-track schooling the IS-F has received is generally a …

Kevin · October 24th, 2007

Tokyo Motor Show: Lexus LF-Xh Concept Debuts

The Lexus LF-Xh concept made its Tokyo Motor Show debut today, and while no additional information was released, both Autoblog and The Winding Road have posted up galleries from the unveiling. Also of interest is this video from Japanese car site Carview, which shows the extent of Toyota’s offerings, including an all-too-short clip of the …

Kevin · October 24th, 2007

Lexus IS-F in New PS3 Gran Turismo 5 Demo

A downloadable demo of Gran Turismo 5 was made available to Playstation 3 owners this weekend, and more to the point, the Lexus IS-F is one of the seven playable cars! The realism is nothing short of astounding, it even shows through in this filmed TV video clip:

Kevin · October 22nd, 2007

Two Crazy Spanish Lexus IS Commercials

I tried to total up number of insane moments in these two Spanish Lexus IS commercials, but lost count at the Lexus surfboard: I’m seriously having a hard time writing this through the tears of laughter. Surely, we’re looking at the first time the Lexus V6 engine has been compared to a pregnant woman’s belly. …

Kevin · October 20th, 2007

More on the New Lexus RX Pop-Up Book Commercial

Creativity Online has posted up an interview with the art director and copywriter of the Lexus RX Pop-Up Book commercial that I featured yesterday, which explains exactly how the advert was made: What was the ratio of real footage versus VFX [Video Effects]? DH [Dave Horton, Copywriter]: It was really important to keep everything looking …

Kevin · October 18th, 2007

Lexus GS Commercial: Etiquette

It would be easy to write off the new Lexus GS commercial as a late reply to Audi’s Parking Assist mockvertisement, but in truth, it’s a much bigger statement than that: What a great distillation of Lexus — it may be a lot flashier than the ES 350 commercial I featured on the weekend, but …

Kevin · October 17th, 2007

Lexus RX Commercial: Pop-Up Book

I’ve been waiting to see this RX commercial ever since I was sent some behind-the-scenes photos of the filming, and the final cut doesn’t disappoint: It’s hard to imagine the amount of planning necessary to pull off something like this, which doesn’t seem to use any digital effects at all. I’m surprised by the factory …

Kevin · October 17th, 2007

Video: Lexus LS 460 on Fire

Now this is something you don’t see every day: Don’t know exactly what would cause a car to catch fire like this, but I’m sure it’s a special sort of circumstance, especially with no other cars involved. I can’t believe people are driving right up near it, that’s just crazy.

Kevin · October 14th, 2007

Lexus ES 350 Commerical: Slice

On the face of it, this Lexus commercial is a statement of the obvious, highlighting an undoubtedly common number of sensors as though it was unique. Yet, at the same time, it manages to accurately sum up what I find so appealing about Lexus itself: “Behind every detail, there’s a detail” will now be my …

Kevin · October 13th, 2007

Lexus Commercial: H is for Hybrid

I don’t know about the rest of the world, but here in Canada, the Lexus commercial Moments was in heavy rotation for quite some time, and was incredibly received (I know this, because people actually talked to me about it). In light of that, it comes as no surprise that the ad execs went for …

Kevin · October 12th, 2007

Lexus Japan’s IS-F Special Site

Watching the revving Flash loader of the Japanese IS-F “Special Site”, I thought I was about to see a varation of the US version, but that wasn’t the case at all. Instead, I was treated to something really special, in what could only be described as a bad soap opera, right down to the camera …

Kevin · October 10th, 2007

Lexus LS 460 Commercial: Anechoic Chamber

As a companion to the commercial I posted on the weekend, the message in this LS 460 advert is certainly much clearer: Something about this pair of commercials fails to impress me, the cabin isolation and ultra-quiet engine are definitely features to promote, but I found the sound in both to be incredibly abrasive. It’s …

Kevin · October 8th, 2007

Lexus LS 460 Commercial: Pin Drop

I’ll admit, the first time I watched this commercial I actually felt confused: I understood the concept, the LS 460 being so quiet while running that you could hear a pin drop, but the commercial is muddled enough that I had to watch it a couple times to really get it. I blame it on …

Kevin · October 6th, 2007

Peacock & Lexus: A Love Story

A gay blue peacock, living at the stately British home of Sir Benjamin Slade, apparently developed quite a liking to an employee’s blue Lexus, and as a result, caused £4,000 of damage with its attempted lovemaking: The car was left with numerous scratches and dents as a result of the frisky bird’s amorous attack, and …

Kevin · October 4th, 2007

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