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World’s Largest Lexus Showroom Opens in Kuwait

This past weekend, the world’s largest Lexus showroom opened in Kuwait — The Arab Times reports from the grand opening ceremony: The new Lexus showroom is built on a 3,000 square meters (32,291 square feet), and offers 7-star service to Lexus customers. In the words of the chairman, “It is a true milestone in the …

Kevin · December 2nd, 2010

Lexus December to Remember Commercials

It’s likely that US readers are more than a little familiar with the latest round of Lexus December to Remember commercials, but I’ve just seen them for the first time: The house in the last commercial is crazy, but not half as crazy as receiving a car for Christmas — no way I’d be able …

Kevin · November 30th, 2010

More Details on Lexus Customer Dinner Parties

In order to gain insight into consumer perception of the brand, Lexus USA General Manager Mark Templin has been arranging dinner parties for both current and previous buyers in their own homes — Automotive News has the details: Lexus Division boss Mark Templin figures the best way to get up close and personal with his …

Kevin · November 29th, 2010

Dinner with Lexus USA General Manager Mark Templin

Speaking of meals with Lexus General Manager Mark Templin, he recently made a visit to a customer’s home to discuss Lexus & its competitors, along with sharing a meal — here’s a short clip of the visit: Between this and tomorrow’s online chat, we’re certainly seeing an evolution in the conversation between Lexus & its …

Kevin · November 11th, 2010

Adam Carolla Drives the Lexus LFA

Radio personality & one-time Top Gear USA presenter Adam Carolla had a chance to talk with Lexus’ Paul Rohovsky about the LFA — here’s the full 20 minute video of their discussion: It’s during these types of walkarounds when you really get a feel for the level of detail and attention put into the LFA …

Kevin · November 10th, 2010

Lexus CT 200h Darkcasting Episode 1

The first episode of the Lexus CT 200h Darkcasting talkshow hosted by Whitney Cummings is up, and it’s a tour around New York with DJ Harley Viera-Newton, author Baratunde Thurston, and chef Carlo Mirarchi: Besides repeated usage of the backup camera, the CT 200h plays a supporting role in the videos, and according to an …

Kevin · November 8th, 2010

Red Lexus LFA in Toyota City

Last month, the red Lexus LFA made an appearance in Toyota City, Japan — here’s a couple videos from the event: No matter how many videos I watch of this red Lexus LFA, it’s never enough — absolutely breathtaking. [Via: Club Lexus]

Kevin · November 5th, 2010

Lexus SEMA Video Preview

SEMA starts in an hour, but before the doors open, here’s a great HD video preview of the Lexus SEMA cars: I’ll be at the show today with a plan to update throughout the day and take plenty of photos, so if you have any picture requests, please let me know!

Kevin · November 2nd, 2010

Lexus CT 200h Darkcasting Talk Show

The next chapter of the Lexus CT 200h’s marketing push is Darkcasting, a video talkshow that takes place inside the new hybrid hatchback — Lexus Magazine explains: Darkcasting, a new talk show that’s filmed, well, after the sun goes down, and that will soon run on the Lexus Darker Side of Green site. Lexus’ Darkcasting …

Kevin · October 28th, 2010

Lexus CT 200h F-Sport Video

By way of Car@Nifty, here we have the very first video of the Lexus CT 200h F-Sport in (super slow) motion: Also posted was a video of the Japanese CT press presentation, which didn’t have much that we haven’t seen before, but did include this slide on the available CT wheels in Japan: Interesting to …

Kevin · October 22nd, 2010

Lexus LFAs Racing in the Rain

First there was this photo of Akio Toyoda driving the Lexus LFA around Nürburgring in the rain, and now a video showing some very similar circumstances has shown up on Youtube: Not exactly the kind of circumstances I’d want to be driving fast in, that’s for sure. (Thanks Roberto!)

Kevin · October 20th, 2010

Four Lexus LFAs All Together

Here’s something you don’t see every day — four Lexus LFAs all together: I was surprised to see that the Pearl Yellow LFA featured is not the same one we’ve seen previously, but instead a brand-new car with a Camel Yellow interior — check out some of these screenshots: Beautiful interior color, it just looks …

Kevin · October 17th, 2010

New Lexus IS & ES Commercials

Two new Lexus commercials have debuted online — one for the IS, the other for the ES — with both commercials focusing on the differences between Lexus models and their competitors. First up is the ES 350, which is once again being taken apart for the cameras: Next up is this commercial for the IS …

Kevin · October 12th, 2010

Hilarious Lexus IS Commercial from China

There’s just no way to describe this Lexus IS commercial from China — you’ll simply have to watch for yourself: I suppose if I went crazy and had to describe driving an IS convertible, I’d probably equate it to pulling the tabs of fifty shaken pop cans strapped to my back.

Kevin · October 8th, 2010

2011 Lexus IS F Instrument Panel in Action

I’ve been curious to see the Lexus IS F’s new instrument panel in action, and this video shows just that: I like the trailing light that follows the tach needle — it’s a nice visual cue of the current revs. I wasn’t sold on this new display right away — in photos, it can look …

Kevin · October 7th, 2010

Lexus Press Conference at 2010 Paris Motor Show

I have plenty of photos of the Lexus display at the Paris Motor Show, but first, let’s start off by taking a look at the opening press conference from Lexus Europe Vice President Andy Pfeiffenberger: Important points on the CT 200h: Lexus lineup will be fully hybrid in Europe by 2015. The CT 200h is …

Kevin · October 4th, 2010

Yellow Lexus LFA at Monticello Motor Club

The yellow Lexus LFA spent some time at the Monticello Motor Club in New York last week — let’s take a quick look & listen: The video was taken by Jason Thorgalsen, who also snapped this super photo: Savage!

Kevin · September 15th, 2010

Behind-the-Scenes Look at New Lexus IS Commercial

The latest IS commercial from Lexus USA required a stunt car driver, a mathematician, a composer, and a whole lot of precision — check out the full story in this behind-the-scenes video: It was clear from the actual commercial that the IS was actually playing the drums, but it’s always amazing to see just how …

Kevin · September 8th, 2010

Lexus LFA Rockets Around Fuji Speedway

The lucky folks at Nihon Car had a once-in-a-lifetime opportunity to drive one of the Lexus LFAs used in this year’s Nürburgring 24h race around the Fuji Speedway in Japan: With much of the interior stripped away to save weight, the sound in the cabin has been amplified to almost pure aural speed — absolute …

Kevin · September 6th, 2010

Chinese Lexus ES 240 Commercial

Here’s a Lexus ES 350 commercial from China with some great footage of the panoramic glass roof: I’ve said it a thousand times but I can’t resist — that roof is one of my favorite options ever. It takes the ES to a whole other level.

Kevin · September 3rd, 2010

Lexus CT 200h Reviewed by What Car? Readers

Lexus recently teamed up with What Car? to provide the magazine’s readers an advanced look at the CT 200h — here’s what they had to say: Opinions seem to vary wildly, but the balance between like & dislikes seemed fairly even — one thing that stuck out to me was how comfortable the interior looks …

Kevin · August 18th, 2010

RHD Lexus LFA Spotted

Here’s something new — a right-hand-drive edition of the Lexus LFA showed up at a Japanese event last week to perform some donuts: It’s getting difficult to keep track of all the LFAs out there, time for a list: White LFA from Tokyo Auto Show introduction now in Europe Matte Black (now white) LFA from …

Kevin · August 3rd, 2010

New Lexus CT 200h Video

Here’s a short but sweet video of the Lexus CT 200h out on the town: I wasn’t crazy about the wheels at first, but the wheel spin pattern is top-notch — exciting to think that pretty soon, a lucky few will be getting a chance to drive this very car in the USA! (Thanks Seal!)

Kevin · July 30th, 2010

Lexus LFA Sets Goodwood Circuit Track Record

As it turns out, Dutch magazine Autoweek set a new Goodwood Circuit track record with the Lexus LFA a couple weeks back — here’s the footage of the lap: According to Fastestlaps, the LFA ran the track at 1:24.8 — almost 3 seconds faster than the second place Nissan GT-R at 1:27.70. Even more impressive? …

Kevin · July 27th, 2010

Red Lexus LFA on the Nürburgring

I literally can not resist posting red Lexus LFA footage: The super-red headliner is the absolute best. Update: I’ve replaced the video with a higher resolution version.

Kevin · July 26th, 2010

Lexus LFA & Six Nissan GT-Rs

The Lexus LFA has been seen in all sorts of company these last couple weeks — first it was a Supercar Party with all its major competitors, and now it’s out and about with six (!!!) Nissan GT-Rs: My first thought was that some auto mag was trying to be clever — “Which would you …

Kevin · July 26th, 2010

Lexus LFA Goodwood Circuit Laps

During the Goodwood Festival a couple weeks back, Lexus let a series of journalists sample the LFA on the Goodwood Circuit. The car was set up to record the laps in full detail, and now three journalists have published their videos online: And the longest one by far, a full 15 minutes of LFA racing …

Kevin · July 19th, 2010

Supercar Party with the Lexus LFA

Looks like we can expect a new Lexus LFA comparison in an automotive magazine some time in the near future: Just for the record, there’s a Mercedes SLS, Porsche GT3 RS, Lamborghini LP 570-4 Superleggera, and Ferrari 458 Italia along with the LFA — imagine passing that combo on the side of the road. (Thanks …

Kevin · July 16th, 2010

1997 Lexus GS Commercial: Something Wicked This Way Comes

To introduce the second generation GS, Lexus played up a sinister theme to match what was then “the world’s fastest automatic sedan”: After the modest success of the first GS, the second generation was a massive hit right from the start, with over 30,000 first year sales and a strong reception from the automotive press …

Kevin · July 15th, 2010

Red Lexus LFA at Goodwood

The folks over at Autoblog.nl had a chance to drive the red Lexus LFA at Goodwood and put together a fantastic review: There’s a real enthusiasm to the review, and at the end of the video, the presenter shows off his observed fuel economy: 5.4MPG (43.4l/100km), which isn’t all that surprising given the type of …

Kevin · July 11th, 2010

Fifth Gear Drives the Lexus LFA

Fifth Gear host Tiff Needell spent some time in the Lexus LFA driver seat for this week’s show (watch it quick as it’s likely to disappear shortly): Now that has to be one of the most earnest and enjoyable LFA reviews we’ve seen yet — “This is mental fun,” he says while powersliding all over …

Kevin · July 9th, 2010

Live Lexus CT 200h Video!

And now for our first video look at the Lexus CT 200h in Brown Spice Mica (just a warning, you may want to turn down the volume): The CT looks great on the road, even if the color isn’t my favorite — and just how good is this car going to look with bigger wheels, …

Kevin · July 8th, 2010

Lexus LX 450 Commercial

Time for a blast from the past with this ’96 Lexus LX 450 commercial: The commercial’s slogan: “It’s everything a Lexus is, and everything a Lexus isn’t” is similar in message to the way the IS-F was introduced (“F is everything you thought we weren’t”), and for good reason. Both models expanded the Lexus brand …

Kevin · June 30th, 2010

Lexus Family Safety Camp

Lexus recently held an event in California for parents to learn more about Lexus safety and get a chance to experience the different first-hand: Hardly something to get the enthusiast blood going, but important nonetheless. From the video, you can see everything was explained in plain english, with almost no technical talk, making for an …

Kevin · June 29th, 2010

More Lexus CT 200h Videos

Here’s a couple of new Lexus CT 200h videos — this first one breaks down the Lexus Hybrid Drive system by its central elements: The second video is an interview with CT 200h Chief Engineer Osamu Sadakata as he describes the three driving modes of the new hatchback: These HD videos are great — love …

Kevin · June 15th, 2010

Lexus IS Helicopter Ballet

Not every day you watch a video featuring forty-four Lexus IS 250s performing a choreographed routine that’s filmed by helicopter: Filmed at the Ampthill Millbrook Proving Groundvehicle proving ground (presumbly for the launch of the IS in 2005), this Lexus UK presentation is strikingly similar to their LS 460 orchestra that took place in 2007, …

Kevin · June 11th, 2010

Behind-the-Scenes of the Lexus LFA Commercial

Here’s a behind-the-scenes look at the making of the recent Lexus LFA commercial: A pretty amazing setup, all round — bringing in a renowned physicist to help determine the necessary frequency, having Scott Pruett there to pilot the LFA, it’s all very sophisticated. There have been some questions about the meaning behind the commercial — …

Kevin · June 6th, 2010

Lexus LFA Commercial

Lexus USA has just put out a commercial for the Lexus LFA: It’s a nice play on the one of the inaugural LS 400 commercials (and was revisited during the LS 460 launch), and will be part of a wider campaign promoting the halo supercar. The NY Times has more details: The online elements, scheduled …

Kevin · June 1st, 2010

Sleek New IS Website from Lexus Canada

Last month, we saw behind-the-scenes footage for a new Lexus commercial featuring all versions of the IS — now here’s the finished product as part of a new IS section on the Lexus Canada website: Lots of energy to the site, and definitely worth clicking through — the video quality is just fantastic. Very sleek, …

Kevin · May 28th, 2010

Lexus LS Recall Video Demonstration

Here’s a video demonstrating the steering issue that made the current Lexus LS recall necessary: All in all, this LS steering issue looks to be relatively non-critical — something that should be fixed and deserving of a recall, to be sure, but of minor importance to anyone outside of the affected owners. Still, good on …

Kevin · May 27th, 2010

200 MPH in a Lexus LFA

As part of Motor Trend’s coverage of the Lexus LFA, the supercar was strapped onto a dynometer and pushed to its upper limits: 200.2 MPH is something else, even on a dyno — it’s amazing just how smoothly the LFA ramps up, and judging from the footage, it gets there with hardly any vibration at …

Kevin · May 25th, 2010

Red Lexus LFA @ Japanese Auto Show

Not only does this video from a Japanese auto show feature the red Lexus LFA, it also demonstrates a couple details about the supercar that I haven’t seen before (skip to 5:23 to get to the goods): The two things I noticed were the turn signal and the massive, single-blade windshield wiper — admittedly, these …

Kevin · May 24th, 2010

Road & Track Lexus LFA Video

Seems like a day can’t go by without posting a Lexus LFA video — today, it’s a feature from Road & Track: The LFA was a laserbeam through that slalom course!

Kevin · May 21st, 2010

GT Spirit Reviews the Lexus LFA

GTSpirit had a chance to drive the Lexus LFA in Monaco, and they created this fantastic video: Along with the video, there’s an exhaustive review on the GT Spirit website: The Monaco area gave the opportunity to experience the twisting roads in the hills surrounding the small country, but also the Formula 1 race track, …

Kevin · May 20th, 2010

Video Interview with Scott Pruett

One of the best things about attending the Lexus F-Sport event in New Jersey was the chance to meet Scott Pruett, the very successful race car driver that also happens to handle the LFA hot-laps. Scott is such a well spoken and knowledgeable guy, and his insight into the LFA was really something to hear …

Kevin · May 18th, 2010

Lexus CT 200h Dark Ride Interactive Movie

The Lexus CT 200h Dark Ride interactive movie has launched today, and it’s super fun — before I give too much away, make sure to go and experience it for yourself: Here’s the trailer, just to jog your memory: You never know with this sort of thing, but the Dark Ride is total quality, with …

Kevin · May 14th, 2010

Lexus CT 200h Chief Designer Video Interview

Here’s two new Lexus CT 200h videos featuring the hatchback’s Chief Designer, Takeshi Tanabe: This HD footage really shows off the car in a very strong way, including our best look yet at the LED headlights. Top notch quality. For more from Tanabe-sama, you can check out my interview with him from the Geneva auto …

Kevin · May 11th, 2010

Lexus LFA Monaco Drive Video

GTSpirit has published a teaser video of an LFA ride through the streets of Monaco (please be warned, this video is rather jerky and may induce vertigo): This video was likely made around the same time that spyshots of the LFA in Monaco were taken. For most of its duration, the LFA is being led …

Kevin · April 29th, 2010

Lexus RX 450h Namaqualand Commercial

Lexus South Africa continues its analogous theme with this commercial for the RX 450h, comparing it to the Namaqualand flowers found in the country: The complexity of a hybrid system working in harmony finds a beautiful analogy in nature, with the setting also providing an ecologically-minded backdrop; still, the vehicle is billed as a performance …

Kevin · April 28th, 2010

Blue Lexus LFA Spotted

A blue Lexus LFA has been filmed in Japan: This second video has some closeups, along with footage of the interior: Truth be told, I’m generally not a fan of blue, but on the LFA it looks super-fine—here’s the money shot: So we’ve seen white, black, matte-black, red & blue—what color’s next? (My guess: silver.) …

Kevin · April 21st, 2010

Lexus GX 460 Recall Remedy Demonstration

Lexus Japan has released a video demonstrating the stability control update: This video was accompanied by a press release which details the exact circumstances that caused the stability control issues discovered by Consumer Reports last week: The following conditions combine to cause the problem: In the GX 460 and Land Cruiser Prado, heavy components, such …

Kevin · April 20th, 2010

Smart Lexus IS F Commercial from Lexus South Africa

Lexus South Africa has a new commercial touting the relativistic properties of the IS F: Really enjoyed the unforgiving intelligence of this video—it’s a commercial that rewards repeated viewing with a better understanding of the science it describes. Best of all, it tied directly into the brand’s central message—very well done.

Kevin · April 20th, 2010

Stunning Red Lexus LFA Photos

Japanese website Carview has published some red Lexus LFA photos as part of an extensive review: I could post photos of that red LFA every day. These photos are part of a larger gallery that includes plenty of interior shots along with photos of an LFA in various stages of undress: Absolutely amazing—must see photos. …

Kevin · April 19th, 2010

More on the Consumer Reports Lexus GX 460 Test

Various new details today in the continuing story of the Lexus GX 460 & Consumer Reports—here’s some articles of interest: ***** By way of TTAC, Japan’s Nikkei Daily is reporting that Lexus has a solution has been found to the oversteer exhibited by the GX 460 in the Consumer Reports test, and involves a reflash …

Kevin · April 15th, 2010

Lexus LFA Video from Car & Driver

You may remember last month when Car & Driver took the Lexus LFA out on the track to compile some real-world performance figures on the supercar—well, here’s the video to go along with the stats: (I think the C&D video editor might have spent too much time watching Top Gear’s LFA feature.)

Kevin · April 14th, 2010

More Video of the Red Lexus LFA

The red Lexus LFA is so fantastic, I don’t even care how shaky this video footage is: Great to see the LFA in such a classic supercar color—can’t wait to see it in yellow for the first time.

Kevin · April 12th, 2010

Making of Lexus IS “Hangar” Commercial

A unique behind-the-scenes video of the making of a new Lexus IS commercial for Lexus Canada has surfaced: The commercial features multiple Lexus IS models, and was shot in Miami, FL. The video goes into detail about the background and the effort involved, days of shooting, to produce the IS ad, along with some outtakes …

Kevin · April 5th, 2010

Lexus CT 200h Video from NY Auto Show

Here’s a

Kevin · April 2nd, 2010

Lexus GX 460: The Rushers

The Lexus CT 200h Dark Ride trailer reminded me of The Rushers, the short movie used to advertise the new GX 460. The video featured singer Ryan Leslie, and while I did post up the trailer, I never did link to the full movie—here it is: Looks like The Rushers is a cross between Wanted …

Kevin · April 2nd, 2010

Red Lexus LFA Spotted

At long last, the production Lexus LFA has been spotted in something other than black or white: Some screenshots, because I can’t resist:

Kevin · March 29th, 2010

Lexus LFA Blasts Up Goodwood Hill

As part of the press preview for the annual Goodwood Festival of Speed in England, Auto Express had a chance to make the historic hillclimb in Europe’s only Lexus LFA: The space-age styling has taken some criticism since the model was first revealed, but get up close and explore it in detail, and the low-slung, …

Kevin · March 25th, 2010

Lexus: The Pursuit Continues…

A new Lexus commercial today—this one with a focus on quality and a return to the classic “Pursuit of Perfection” tagline: This commercial leads to a new section on the Lexus USA website devoted to quality control & safety, and includes videos of the RX 350 manufacturing process at the Cambridge Ontario plant and how …

Kevin · March 10th, 2010

Auto Express Lexus CT 200h Video

Auto Express had their turn at the CT 200h Geneva display, and put together a video that shows plenty of interior footage: The CT 200h’s door grip and handle design remind me a lot of the recently-released GX 460, which makes me wonder if this will be a shared design cue on new models.

Kevin · March 10th, 2010

Inside Line Tests the Lexus GX 460

Edmunds Inside Line recently put the Lexus GX 460 to a full test, seeking to determine whether the mid-size luxury utility vehicle successfully combines off-roading prowess and multi-purpose convenience—first off, here’s their video feature: Much of the test is devoted to the GX 460’s technological and performance features, including: The GX 460’s optional Crawl Control …

Kevin · March 9th, 2010

Journalist Reactions to the Lexus CT 200h

Here’s something new—Lexus interviewed some of the journalists attending the Geneva Auto Show to get their opinion on the new CT 200h hatchback: Best response: “The fact that it’s a hybrid will tick so many people’s boxes.”

Kevin · March 3rd, 2010

Lexus CT 200h Live Video from Geneva Auto Show

Here’s the first live video of the Lexus CT 200h at the Geneva Auto Show: With only 15 minutes to the CT 200h press conference, I have yet to find a live video feed—I’ll continue to look, and will update this post if I have any luck. The Lexus CT 200h press conference is now …

Kevin · March 2nd, 2010

Lexus CT 200h Video!

The first Lexus CT 200h video has been released: There may not be any footage of the car in motion, but the video does illustrate the interior blue-to-red color change when activating sport mode as well as showing some closer detail shots of the stitching and art piece shift stalk. I’m really falling for this …

Kevin · February 26th, 2010

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