AdvertisingAustraliaBrandingCommercialsLexus CTh: First GenerationVideos

Lexus CT 200h Commercial from Australia

Continuing with their massive CT 200h marketing push, Lexus Australia has released a new daredevil commercial: One thing that really stood out about this commercial was something in the dialogue — “the two-mode, two-mood hybrid”. It’s certainly not the first time we’ve seen the CT being marketed as having a split personality with its Eco …
AdvertisingCommercialsFeaturesLexus LS: First GenerationLexus LS: Fourth GenerationUSAVideos

Lexus Recreates Original LS 400 Commercial with LS 460

Welcome to the power of the Internet — after seeing a Lexus owner’s unsuccessful attempt to recreate the original Balance LS 400 commercial with his LS 460, Lexus and their ad agency Team One decided to try out the experiment themselves: There we have it, proof that the LS 460 is a worthy ancestor of …
CommercialsLexus CTh: First GenerationUSAVideos

Lexus CT 200h Commercials

Let’s start Lexus CT 200h launch week with brand new commercials from Lexus USA: There’s still one commercial to be released, but these commercials are a great start — really looking forward to seeing how the CT 200h does in the USA. Update: These videos have been taken down temporarily by Lexus. Update 2: The …
CommercialsIn the News

Lexus December to Remember Song

After receiving numerous inquiries about Lexus’ old December to Remember commercial music, I did a little research and found a Youtube version by the original composer, Steve Kujala: Crazy video aside, I also found this press release with more information — turns out this song has been used by Lexus for 12 years, no wonder …
CommercialsSite RelatedTech

VAIS Tech Updates Lexus iPod Integration Kits

If you’re looking to upgrade your Lexus iPod/Media Player integration, VAIS Technology has two new products that should provide the features you’re looking for. First up is the SoundLinQ2 SL2iC, which brings iPod-style navigation to most Lexus models from 2001-2009, including video display and navigation unlocking (super bonus feature!). If you have a 2009+ model …
BrandingCommercialsUSAVideos

Lexus December to Remember Commercials

It’s likely that US readers are more than a little familiar with the latest round of Lexus December to Remember commercials, but I’ve just seen them for the first time: The house in the last commercial is crazy, but not half as crazy as receiving a car for Christmas — no way I’d be able …
CommercialsLexus LX: First GenerationVideos

Lexus LX 450 Commercial

Time for a blast from the past with this ’96 Lexus LX 450 commercial: The commercial’s slogan: “It’s everything a Lexus is, and everything a Lexus isn’t” is similar in message to the way the IS-F was introduced (“F is everything you thought we weren’t”), and for good reason. Both models expanded the Lexus brand …
AdvertisingCanadaCommercialsF SPORTLexus ISLexus IS F: First GenerationLexus IS-CLexus IS-C: First GenerationLexus IS-FLexus IS: Second GenerationVideos

Sleek New IS Website from Lexus Canada

Last month, we saw behind-the-scenes footage for a new Lexus commercial featuring all versions of the IS — now here’s the finished product as part of a new IS section on the Lexus Canada website: Lots of energy to the site, and definitely worth clicking through — the video quality is just fantastic. Very sleek, …
AdvertisingCommercialsLexus RX HybridLexus RX: Second GenerationVideos

Lexus RX 450h Namaqualand Commercial

Lexus South Africa continues its analogous theme with this commercial for the RX 450h, comparing it to the Namaqualand flowers found in the country: The complexity of a hybrid system working in harmony finds a beautiful analogy in nature, with the setting also providing an ecologically-minded backdrop; still, the vehicle is billed as a performance …
AdvertisingCommercialsUSAVideos

Lexus: The Pursuit Continues…

A new Lexus commercial today—this one with a focus on quality and a return to the classic “Pursuit of Perfection” tagline: This commercial leads to a new section on the Lexus USA website devoted to quality control & safety, and includes videos of the RX 350 manufacturing process at the Cambridge Ontario plant and how …
AdvertisingCommercialsHybridsLexus GS HybridLexus HS HybridLexus LS HybridLexus RX HybridVideos

Lexus Hybrids Commercial: Milestones

Lexus heralds its expanded hybrid lineup with this commercial featuring a synchronized display of the Lexus hybrid models: The 5.5 billion mile figure quoted in the video is based on an average of 10,000 miles per year, which is less than the typical figure used in the U.S.  It’s also worth noting that the luxury …
CommercialsEast AsiaVideos

Lexus Taiwan Commercial: Perfect

Prepare yourself for what may be the greatest Lexus garage setup ever: Classic. The only thing, the car selection’s a little dated—I think my four-Lexus rotating garage would comprise of: LFA, GS 450h, LS 460 AWD & a GX 460 for the wife. How about you?
AdvertisingCommercialsLexus GX: Second GenerationUSAVideos

Lexus & Ryan Leslie Team up for GX 460 Ad Campaign

Lexus USA will be launching a new advertising campaign for the 2010 GX 460 during next month’s BET Honors ceremony—the commercial will feature RNB artist Ryan Leslie and has a very cinematic vibe—here’s a sneak peek: Along with the teaser clip, Lexus has released a behind-the-scenes interview with Ryan, who looks to fit the role …
CommercialsJapanLexus LFAVideos

Japanese Lexus LFA Commercial!

I wasn’t expecting this—Lexus Japan has released an actual commercial for the LFA: Also from Lexus Japan is this new cut of the LFA’s launch video, featuring new music and some 3D animation of the supercar’s engine and brakes: The Roar of an Angel—what a tagline. (Both of these videos were posted by O.N.O., who …
AdvertisingCommercialsUSA

Lexus December to Remember 2009 Commercials

The Christmas season is upon us, which means another round of Lexus USA commercials announcing their December to Remember sales event: I’ve seen both a Hyundai and a Honda commercial mimicking this giant bow car surprise, making me wonder if this might be the last year we see Lexus using this theme. And yet, it’s …
CommercialsLexusLexus ESLexus ES: Fifth GenerationUSAVideos

Behind-the-Scenes of Lexus ES 350 Slice Commercial

Speaking of “behind-the-scenes” and Lexus ES commercials—here’s a real backstage pass to the work that went into creating one of my favorite Lexus commercials. First, the commercial (in poor quality): Next, here’s the process of creating a real “sliced” ES 350: The lengths that (Lexus USA advertising agency) Team One goes through to get these …
AdvertisingCommercialsHybridsLexus HS HybridLexus HSh: First GenerationUSAVideos

2010 Lexus HS 250h Commercials

Lexus has just released four mini commercials for the HS 250h that highlight the sedan’s non-hybrid technologies: Additionally, there’s a full length commercial that touches on all of the technologies at once (the sound seemed clipped, though): Drawing attention to the driver aids in the HS 250h is very smart—after all, even if you subtract …
AdvertisingCommercialsHybridsJapanLexus GS HybridLexus GSh: First GenerationVideos

Lexus GS 450h Commercial from Japan

Let’s start off the week with this GS 450h commercial from Lexus Japan, brimming with the positive message “ON and GO!”: One thing I noticed is the alternative markings for the kW energy gauge: Japanese Energy Gauge North American Energy Gauge While the North American version is much more exact, the Japanese gauge gives more …
AdvertisingCommercialsIn the NewsUSA

Lexus Voiceover Actor Switch Permanent?

In the latest US RX commercials, longtime Lexus voiceover actor James Sloyan was noticeably absent, replaced instead with James Remar, most recently from Sex & The City and Dexter. And now, Ad Age is reporting that the change may be permanent after talking with a Lexus spokeswoman: A Lexus spokeswoman said the marketer wanted a …
CommercialsUSAVideos

Lexus RX Commercial Digital Effects Explained

Dexigner has posted an in-depth article detailing the production of the new 2010 Lexus RX commercials, including how some of the digital effects were created. This part was especially interesting: “City” opens on the RX sitting in traffic. But the vehicle has a secret weapon-XM real-time traffic monitoring that reveals driving conditions on the road …
AdvertisingCommercialsTechUSA

More 2010 Lexus RX Commercials

Lexus is preparing a barrage of commercials signaling the release of the new RX — first we had a set of more “traditional” commercials, and now there’s these six testimonial style videos to watch: Rear Seat Entertainment Cargo Space Airbag Voice Command Power Rear Door Intelligent Highbeams I like these significantly more when compared to …
CommercialsUSAVideos

2010 Lexus RX Commercials

Lexus USA has just posted up their new commercials for the 2010 Lexus RX 350 launch, which will start running nationally next week: Smart move by Lexus to reinforce the familiarity of the previous RX — it’s their best tactic and definitely something that can’t be overstated. These commercials are both surprisingly technical, though that’s …
AdvertisingCommercialsJapanVideos

New Lexus Power of H Commercial: Bridge

You might remember a Lexus infomercial from last December that detailed how architects were utilizing old boat shipping containers — well, the next of the series has been released and talks about the Shuto Expressway in Kyoto, Japan and how it generates electricity. You can watch here, or head over to Youtube for the HD …