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Lexus Exploiting Hybrid Hype?

The NY Times article panning the LS 600h L has created quite a negative stir, with numerous claims that Toyota’s “green movement” is nothing but a farce. This is perhaps addressed most vehemently by The Auto Extremist, one of my favorite automotive opinion sites: It’s clear that the mainstream media is finally – finally – …

Kevin · July 20th, 2007

Nonsensical Criticism of West Coast Lexus Dealerships

The Truth About Cars has posted up a delusional article today badmouthing the buildings of Lexus dealerships in Newport and Bellevue, then making this grand-sweeping statement about all Lexus dealerships: While Lexus’ “L-Finesse” design language is moving their cars away from cod-Mercedes shapes, the Japanese automaker’s dealership architecture remains heavily influenced by parking garages, government …

Kevin · July 20th, 2007

Lexus Places Third in J.D. Power Customer Service Study

Lexus has ranked third in the 2007 J.D. Power Customer Service Study, coming up behind Jaguar and Buick and tying with Cadillac: The study “measures the customer satisfaction of vehicle owners who visit the dealer service department for maintenance or repair work during the first three years of ownership”, and in its 27th year, is …

Kevin · July 19th, 2007

Earthquake Halts Lexus Production

Due to earthquake damage to a major parts supplier, Toyota has suspended all production for the remainder of the week. Riken Corp, a key supplier of Toyota transmission and engine parts, is located near the epicenter of Monday’s 6.8 magnitude quake, and as such sustained damage to their operations. The halt in production isn’t expected …

Kevin · July 18th, 2007

Lexus ES 350 Commercial: Goosebumps

The opening shot of this commercial is pure gold, though I have to admit a crash-test dummy getting goosebumps is a bit freaky: One of my favorite things about the new ES 350, which you can only catch of glimpse of in this commercial, is the optional Panorama Glass roof. It almost folds up like …

Kevin · July 18th, 2007

Gold Flecked Custom Painted ES 300

In running this site, I see a steady stream of beautiful cars, but once and a while , I come across an absolute gem: This ES 300 can not be beat, only $1,100! If you’re in Texas, it would be a crime not to give that number a call and see if it’s still available.

Kevin · July 17th, 2007

European LS 600h L Preview at Chauffeur Drive ‘07

European Chauffeurs will be getting a sneak peek of the Lexus LS 600h L at Chauffeur Drive ‘07, a new event “for Europe’s limousine and chauffeuring industry to see and drive the world’s most exclusive cars and limousines in one place”: Andy Simpson, Lexus’ Manager, National Corporate and Remarketing, commented: “We are pleased to be …

Kevin · July 17th, 2007

Lexus Hybrid Lineup to Expand

The Detroit News reports that Lexus plans to boost their hybrid lineup in hopes to increase their overall annual sales by 100,000: “Yes, there will be more hybrids in the Lexus lineup,” said James H. Colon, vice president for sales and dealer development at a meeting of auto reporters here. Lexus expects to sell just …

Kevin · July 17th, 2007

How Much Horsepower will the Lexus IS-F Have?

There’s a survey over at Autospies right now asking: How much horsepower with the new IS-F debut with? As of this writing, the leading guess is 440bhp to 450bhp with 23% of the votes, but what I found more interesting than the survey is the write up that accompanies it: A few months ago Car …

Kevin · July 16th, 2007

TOM’S LS460 Body Kit & Modifications

I spent some time today on TOM’S, Toyota’s authorized tuning shop, taking a look at their various Lexus body kits and modifications. Their new tuned LS 460 is a beauty, matching the exteriors of the Fabulous and Wald offerings in subtlety, but also adding an extensive range of very real performance modifications. Here’s a list …

Kevin · July 16th, 2007

NY Times Unimpressed with the Lexus LS 600h L

NY Times writer Lawrence Ulrich took the LS 600h L to task in today’s paper, unable to understand what possible benefit it could have over Lexus’ own LS 460, nevermind the V12 competitors the car is aimed at: On the performance front, forget about the Lexus hanging with V-12 sedans like the Mercedes S600. Turns …

Kevin · July 15th, 2007

Redneckin’ in a Lexus IS 350

I can’t conceive of a single reason why someone would take their brand new IS 350 into a field to do doughnuts, but it certainly isn’t the first time I’ve been left speechless by a Lexus owner.

Kevin · July 14th, 2007

Lexus Face?

Barry Brownstein, professor of economics and leadership at the University of Baltimore, has served up some criticism of Lexus Japan’s new sales techniques: A “Lexus Face” [a peaceful Ogasawara-style closed mouth smile said to put customers at ease] put on the face of a Lexus employee will fool nobody if either the employee does not …

Kevin · July 14th, 2007

Site of the Week: Club Lexus

One of the best things about being a car owner in the Internet age is access to people who know far more about your car than you do, and are willing to share their knowledge and help you at any turn. There are plenty of Lexus enthusiast forums online, but one stands heads above the …

Kevin · July 13th, 2007

New Feature: Site of the Week

Today marks the beginning of a new feature: Site of the Week. There’s a multitude of valuable websites out there, and it’s going to be hard choosing just one a week. Admittedly, they won’t all be exclusively Lexus, but each one will relate back to our favourite car brand. If you have any suggestions,please contact …

Kevin · July 13th, 2007

Man Smashes Lexus With a Steel Pipe

If you’re adverse to automotive violence, best avert your eyes, as this guy has some serious pedestrian rage: As is the nature of this type of video, I’m left with more questions than answers: What was that all about? Where did he get the steel pipe? What is it with Russia and destroying Lexus’?

Kevin · July 13th, 2007

Motor Trend: Long-Term Lexus LS 460 Update

Motor Trend staff have been driving their LS 460 for three months now, which makes it time for a seasonal update: “The first time I tried it [parallel parking], it worked perfectly. Since then, however, I’ve tried it twice more, and it’s either scared me or just refused to work at all. Undoubtedly, I need …

Kevin · July 12th, 2007

SC400/Soarer Commercial from Japan

All in all, this Japanese SC400/Soarer is so dull it almost doesn’t bear mentioning, save for a tagline that could stand as one of the greatest ever: Seriously, “Mind Cruising” is something that could only come from the Land of the Rising Sun.

Kevin · July 12th, 2007

Additional Footage of the LF-A at Nürburgring

We’ve all seen the Edmunds video of the prototype LF-A tearing up Nürburgring, but this additional footage, posted by Viper Productions on Youtube, really shows off the confirmed V-10 engine: Seems much faster than in the Edmunds video, it’s practically a black roaring blur. Now, the only question is, when is this blasted car going …

Kevin · July 11th, 2007

Lexus IS-F Prototype Filmed on the Streets of LA

You can forgive the shakiness of this cameraman, it’s not every day you see a IS-F prototype sitting at a stoplight: What stands out most for me are the wheels, they’re absolutely fantastic and easily my favourite design from Lexus yet. Still can’t say I’m feeling those massive side vents though. But the one thing …

Kevin · July 11th, 2007

Flickr Find: A Pristine 1991 Lexus ES 250

It may be considered the blacksheep of Lexus’ entire model history, but Flickr user grateful420angelina sure lucked out finding such a pristine ES 250: With 147,000 miles on it, it’s seen a fair share of asphalt, but it looks like the Ohio winters have been suprisingly kind.

Kevin · July 10th, 2007

Fifth Gear: Melanie C & Her RX 400h

It’s fairly bereft of any substance, but Fifth Gear had a mini-interview with Melanie C (of Spice Girls fame) about her choice of vehicle: Seems like she couldn’t stop herself from plugging her album, though listening to her own albums to learn the lyrics is so appropriate it could almost be true.

Kevin · July 10th, 2007

Raccoon Destroys Lexus IS 350

It’s a unique circumstance to destroy your engine after hitting a raccoon, but that’s what happened to Nathan Pitzel in his brand new IS 350: While driving through Texas a raccoon ran right in front of my car. It was the middle of the night 100 miles outside of Amarillo @ 1:30am, at first I …

Kevin · July 10th, 2007

Samurai Warriors = Japanese Lexus Dealers?

From the very start, Lexus strived to elevate their buying experience and customer service above their competitors, it was a defining characteristic, and a very strong reason for their success in the North American market. However, introducing the Lexus brand in their home country has so far been a bitter disappointment. In order to wow …

Kevin · July 9th, 2007

Fabulous Body Kit for the Lexus LS 460

My favorite part about the body kits put out for the Lexus LS 460 is how absolutely subtle they are — first was the Wald International’s offering, and now we have the full gear from Fabulous: The changes are so minute, the only part of the kit that’s immediately obvious is the mini-wing on the …

Kevin · July 7th, 2007

Repurposed 1991 Lexus involved in Drug Bust

How do you transport $1,000,000 dollars of cocaine in a single car? Use a 1991 Lexus LS 400: …nine kilograms of cocaine were found in a 1991 Lexus with Arizona license plates. “This is close to a million dollars in cocaine,” Jones said Friday, holding up long plastic-wrapped logs of cocaine that had been concealed …

Kevin · July 7th, 2007

Lexus Commercial: Which Golfer Will You Be?

It’s starting to feel like an everyday occurrence to find something linking Lexus with golf, and today’s no exception. As part of their U.S. Open sponsorship, three commercials were made, one of which I’ve already posted about, and here’s another: I’ll admit, at first this commercial confused me, as I searched for some connection between …

Kevin · July 7th, 2007

Flickr Find: Lexus ES 300 with Scissor Doors

Flickr user anlee took in the Everton Family Freedom Festival on July 4th, and managed to snap off a photo of a heavily modded ES 300, complete with scissor-doors: I guess dropping the frame, upping the wheels, getting the custom paint job and snapping on a body kit just wasn’t enough. (Not sure about that …

Kevin · July 6th, 2007

More on the Upcoming Lexus Dedicated Hybrid

More information has been revealed about the upcoming dedicated hybrid from Lexus — Scheduled for release in 2010 (and not 2009, as previously reported), this new vehicle will be postioned between the IS and GS models: The car would be aimed at well-to-do individuals who are after a roomy sedan but not prepared to step …

Kevin · July 6th, 2007

Car & Driver: Lexus RX 400h Long-Term Test

Easily, my favorite car magazine feature is the long-term test, where the magazines various writers and editors spend twelve months behind the wheel of a car then share the results. Well, not satisfied with a single year, Car & Driver enjoyed a two year-long visit with the RX 400h. The magazine’s staff managed to put …

Kevin · July 5th, 2007

Lexus LS 600hL on a Norwegian Test Track

Norwegian website Dinside Motor took an LS 600h L through its paces, hitting 160mph and showing off some major bodyroll: I like to see these kind of tests, it’s so much more interesting to see the handling instead of reading about it.

Kevin · July 5th, 2007

Lexus Sponsors New Cars.com Mobile Site

Lexus will be the first sponsor of Cars.com Mobile, a new site created exclusively for car info on-the-go. While their involvement is seem to be limited to a simple banner ad directing visitors to the Lexus’ mobile offering, the actual site sounds like a very interesting service: Visitors will be able to search Cars.com’s inventory …

Kevin · July 5th, 2007

Classic Lexus SC 400 Commercial

Old Lexus commercials have been popping up on Youtube non-stop — First was the LS 400 double shot, and now we have the inaugural SC 400 ad: The snapshot camera effect has to be my favorite part, it just screams of the nineties.

Kevin · July 4th, 2007

Autoweek & The 2007 Lexus GS 350

Autoweek has picked up a 2007 Lexus GS 350 for their fleet, and their first impressions are decidedly mixed: Some of our drivers loved the exterior styling of the GS, while others found it amorphous. The interior also divided drivers; they called it either comfortable or eerily numbing. I have to agree with any criticism …

Kevin · July 4th, 2007

Lexus ES 350 Commercial: Instinct

The most impressive aspect of this Lexus ES 350 commercial is how real the situation feels: The different perspectives of the same accident, the unavoidable crash, the skittering truck, the click-whirr of the advanced safety system, all make for a very immersive experience. Before impact, I actually recoiled in my chair.

Kevin · July 3rd, 2007

The Lexus LS 460 Riding on Sevas Forged Wheels

Here we have an LS 460 dropped low on a set of Sevas Forged Wheels: Not a very big fan of the multi-mini-spoke rim, and the sheer size of these wheels overpower the car, but they do have a certain charm. I especially like the look of these wheels in motion, they give off an …

Kevin · July 3rd, 2007

Lexus USA June 2007 Sales Report

The Lexus sales numbers for June 2007 are in, which sees a minor gain over last year’s figures. Total sales are up just 0.4%, with the ES 350 and RX 350/400h still leading the pack. The LS 460 is quite a hit over the outgoing LS 430, which isn’t much of a surprise. Here are …

Kevin · July 3rd, 2007

New Interactive Lexus Web Adverts

Broadband TV is really coming on, and ABC has launched a service through their website that allows US viewers to watch full-length episodes of last season’s shows. Lexus is taking advantage of this high bandwidth stream to push insanely detailed interactive ads, based around their current print campaign. Four of these ads are available for …

Kevin · July 1st, 2007

Lexus LS 600h L Website Launches

The LS 600h L is now available for pre-order from Lexus.com. Starting at $104,000, there are three package levels ranging from $4,000 to $12,570. When will the LS 600h L actually arrive in North America? No official word yet, but my guess would be some time in September.

Kevin · June 29th, 2007

Lexus Launching Hybrid-Only Model in 2009

Today brings an announcement from Lexus that they will be releasing a dedicated hybrid model in 2009, at a price level sandwiched between the IS and ES models: “Hybrid is the brand-defining technology for Lexus,” said Steve Settle, the head of Lexus in the UK, during an interview with Automotive News. Three of Lexus’s current …

Kevin · June 28th, 2007

The RX That Never Got a Chance

The transport of vehicles worldwide is not without its casualties, as this RX had to learn the hard way: You can see more photos of the destruction over at English Russia, if you’re feeling particularly sadistic. Update: The full story has appeared in English Russia’s comments section: Ten new Toyota vehicles with a value of …

Kevin · June 28th, 2007

The Lexus IS Holographic Display

In 2005, Lexus created an holographic installation in a rented Times Square storefront, and even two years later, it’s an absolute marvel: This is an amazing application of technology, spectators were able to rotate, change the hologram’s color, set it in motion. Created quite a scene, by the looks of it. I wish I had …

Kevin · June 27th, 2007

Lexus of Santa Monica Unveils New Showroom

Lexus of Santa Monica has taken the dealership experience to a entirely new stratosphere, installing the cars in a place that looks more like a villa than a showroom, with fountains, a grand piano, chandeliers, and even a cobblestone drive. Quite a departure from the antiseptic look of the usual standard. I’m not entirely sure …

Kevin · June 26th, 2007

Women Golfers Driven to Succeed

The U.S. Women’s Open is coming up, and in a mirror of their previous mens survey, Lexus quizzed women golfers about their commitment to the game. The results are surprisingly similar: Women are spending even more hours than men on the driving range (5 vs. 4 hours) Thirteen percent of women golfers would give up …

Kevin · June 26th, 2007

Classic 1990 LS 400 Commercials

Someone must have been digging through their old VCR tapes, because here’s two VHS quality commercials from the LS 400’s inaugural advertising campaign: Funny story about the first commercial, taken from the book Lexus: The Relentless Pursuit: What the ad didn’t say — and what Team One [Lexus’ Advertising Agency] members didn’t know until later …

Kevin · June 26th, 2007

Top Gear Comparison: Lexus SC 430 vs. Hyundai Tiburon

I can’t say that the SC 430 is my favorite car in Lexus’ lineup, but Top Gear took it one step further, declaring it “the worst car on sale today”. When comparing it to the Hyundai Tiburon, it was hardly even a contest: “Dreadful”. “Horrible”. “Charmless”. I’m honestly surprised the host didn’t drive the SC …

Kevin · June 23rd, 2007

Autospeed Aero Tests the 1991 LS 400

One of the major design considerations when the first LS 400 was being prototyped was reducing its drag co-efficent (Cd), or the amount of wind turbulence the car experienced when in motion. A low drag helps with fuel efficiency and reduces the amount of energy needed to keep the car moving, and when the car …

Kevin · June 22nd, 2007

Kelvin Tohar’s VIP Style Lexus GS 300

Even though I’m a fan of stock rides (with the exception of some nice rims & tints), it’s impossible for me to avoid drooling over Kelvin Tohar’s VIP’d (AutoLuxury) 2000 GS 300: I’m practically in love with the Junction Produce body kit, but I’m just not feeling the insanely tilted rims, which is due to …

Kevin · June 21st, 2007

Comparison: 2008 Lexus RX 350 vs. 2007 Hyundai Veracruz Limited AWD

It should be common knowledge that the Lexus RX 350 and the Hyundai Veracruz Limited are in different classes, bought by different people for different reasons, but that didn’t stop Motortrend from comparing the two vehicles in their latest issue. Let me save you the farce, the Veracruz is declared the winner of the two, …

Kevin · June 21st, 2007

Spy Video of the Prototype Lexus LF-A

Edmunds has managed to scare up a video of the Lexus LF-A prototype during last week’s run around Nürburgring: Seeing the supercar in motion is much more impressive than the spy photos, the speed is positively overpowering. In their analysis of the footage, Edmunds makes some rather astute observations: Judging from the roar, the LF-A …

Kevin · June 20th, 2007

Flickr Find: IS 350 & Civil Disobedience

Flickr user J.Garrido used his IS 350 not only to break the law, but he took a photo of it: Really, all humor aside, this is a beautiful photo, the detail and processing are impeccable and it’s certainly one of the best “new car owner” photos I’ve come across. Wonderful job.

Kevin · June 19th, 2007

Lexus U.S. Open Commercial with Nick Watney, Bobby Jones, Sam Snead, and Ben Hogan

A new LS commercial debuted during last week’s U.S. Open, and it’s one of those posthumous pitchmen type of ads — Current PGA player Nick Watney picks up golf greats Bobby Jones, Sam Snead and Ben Hogan for a round of golf: A nice sentiment, I suppose, but this type of celebrity appropriation never sits …

Kevin · June 19th, 2007

New Lexus Estimated MPG

The U.S. Environmental Protection Agency has released its new system of calculating a vehicle’s estimated MPG, taking into consideration faster speeds/acceleration, air conditioning and colder outside temperatures. Lexus, like every carmaker, has seen their gas mileage drop, here’s a handy chart displaying the before & afters of the current lineup, along with their estimated yearly …

Kevin · June 18th, 2007

More on Lexus & The U.S. Open

The Pittsburgh Post-Gazette has given us more insight into Lexus’ presence at the U.S. Open: The U.S. Open at Oakmont marked the first time the USGA has used corporate sponsors in its history, and in the 107-year history of the Open. “American Express was the only other sponsor,” noted Vince Salisbury, event marketing manager for …

Kevin · June 18th, 2007

Lexus & The U.S. Open in Oakmont

The U.S. Open at Oakmont wrapped up today, and Lexus certainly did their part as the main sponsor of the event. Not only did they provide LS 460’s to every golfer during their time in Pittsburgh (with the exception of Tiger Woods, who drove a Buick Enclave), they created an incredibly extensive website at myownpursuit.com …

Kevin · June 17th, 2007

Discussion: Should Lexus ditch their name badge?

An interesting discussion has popped up over @ Club Lexus: Should Lexus remove the word “Lexus” from their vehicles? Most users (65% at last glace) like the name badge, and I have to agree. The balance of the Lexus badge, the big L logo and the model name is perfect to me, and should be …

Kevin · June 16th, 2007

Diana Krall & Oscar Peterson Star in Lexus Mark Levinson Commercial

The last of Lexus’ ads to feature musicians grooving to their favorite tunes has Diana Krall contemplating Oscar Peterson‘s Night Train: Something about this ad rubs me the wrong way, it has a more contrived feel than the others. I think it’s that tiny laugh at the end… The others, in case you missed them, …

Kevin · June 16th, 2007

Cnet Reviews the Lexus LS 600h

The latest review of the LS 600h comes from the techs at Cnet, and although it didn’t get a perfect score like the previously reviewed LS 460L, the car still came away with an exceptionally high score of 9.7/10. Mini-marks were taken away for exterior styling: And while the LS 600h is a very handsome, …

Kevin · June 16th, 2007

Edmunds Reviews the Lexus IS 250 with X Sports Package

Edmunds has posted a road test of the IS 250 with the X sports package, and save for the gripes about the embarrassing shift stick and its rubbery gear shifts, Lexus seems to have created a sports sedan capable of competing with the best in its class: Though it’s often overshadowed by the 306-hp IS …

Kevin · June 15th, 2007

John Legend & Nina Simone Star in Lexus Mark Levinson Commercial

Enough people have been searching the site for this ad that I consider it my duty to post it up — Lexus has three commercials currently in rotation with musicians speaking on their favorite songs, this one features John Legend jazzing out to Nina Simone: Apparently, this Nina Simone song has led to some very …

Kevin · June 15th, 2007

Road & Track: Lexus LS 600hL Review

Road & Track has served up a bit of a twist with their LS 600hL review by comparing it with a Gulfstream G550, the world’s foremost private jet. A strange association, and incredibly flattering to Lexus, but the justification is this: When the word “flagship” was coined, I’d bet its originator had neither $104,000 luxury …

Kevin · June 15th, 2007

Flickr Find: The RX 350 @ Night

I’m always scoping out Flickr for any great Lexus photos, but rarely do I ever see one with the vehicle in motion — not so today, Flickr user Christopher_Holden has a beauty of a shot, at night no less:

Kevin · June 14th, 2007

How to Restore a First Generation Lexus LS 400

Wheeler Dealers was a british TV show with a very simple premise: buy a beat-up classic, restore it, and sell it off for a profit. In one episode, they tackle a first generation LS 400 (judging by the rims, a 91-92 model), purchased from some poor sod for £1300. Here’s the first part to whet …

Kevin · June 14th, 2007

The Lexus LS 600h: A Misguided Hybrid?

Hybrid Cars has taken a dim view of the LS 600h, slamming it as “bizarre and misguided”, and urging his readers to steer clear. Understandable, I suppose, when your point of comparison is the Prius. It’s true that LS 600h doesn’t get better gas mileage than its non-hybrid version, the LS 460, but why criticize …

Kevin · June 13th, 2007

Motor Trend & The Splendid Isolation of the LS 460

The latest Motor Trend editorial by Arthur St. Antoine really captures what makes the new LS 460 special: I discovered the perfect antidote to L.A.‘s roadgoing toxins: our long-term Lexus LS 460. If there’s an automobile that better defends its driver from the slings and arrows of outrageous things that happen on the other side …

Kevin · June 13th, 2007

The Lexus LS 600h Commercial: Fast Reimagined

The LS 600h commercial Fast Reimagined has been posted to Youtube, and it’s classic Lexus imagery: For a little background information, I found an interview with the digital effects team at Dexigner: For this spot’s end-footage of the car, Balden explained that the Lexus was shot with a Canon digital SLR on the end of …

Kevin · June 13th, 2007

Lexus LS 460 Hold Button Demonstation

Youtube user h4×0r0x was nice enough to post a demonstration of rather unique LS series feature found on the steering wheel, namely the Hold button: As you can see, this button allows you to hold your brakes, meaning that you can rest your feet while at a stoplight. In essence, we’re looking at the anti-cruise …

Kevin · June 12th, 2007

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