Looking at Lexus Sales in China

There’s an interesting article in Businessweek about how Lexus is performing in China — here are some quotes: Lexus sold just a fifth of luxury leader Audi’s tally last year in the world’s biggest car market. It also trails BMW and Daimler’s Mercedes. Although Lexus sales in China grew 61 percent, to 49,000 cars, last …
Kevin · March 29th, 2011

Lexus CT Dark Ride Wins FWA People’s Choice Award

After a month-long voting process, the CT 200h Dark Ride interactive movie has won the FWA’s coveted 2010 People’s Choice Award — a huge accomplishment considering the competition. Congratulations to Lexus and the media companies involved in the project, who I’m sure are very thankful to everyone that took the time to vote! [Source: FWA]
Kevin · January 14th, 2011

Lexus December 2010 Sales Report (Plus Year-End Totals)

USA December 2010 is in the books, meaning it’s time for both the month-end and year-end sales totals for Lexus: MONTH Year to Date (*DSR) 2010 2009 % CHG* 2010 2009 % CHG* ES 5,469 6,531 -13.2 48,652 48,485 1.0 HS 1,121 1,980 -41.3 10,663 6,699 60.2 LS 1,516 2,085 -24.6 12,275 11,334 9.0 SC …
Kevin · January 4th, 2011

EVO Engine of the Year: The Lexus LFA V10

One point I lost in the shuffle of EVO’s Car of the Year showdown — the magazine named the Lexus LFA’s V10 the 2010 Engine of the Year (click for a larger version): Some quotes: There’s the noise [the LFA engine] makes, for a start, a dense shriek like a V10 F1 car’s, fired out …
Kevin · January 2nd, 2011

Lexus 2010 Year-in-Review

With 2010 coming to a close, there’s no better time to look back on the year that was, so here’s a bullet-point breakdown of the last twelve months: January The year started off strong with a Top Gear review of the Lexus LFA, complete with crazy graphics and the usual badge snobbery. TLE readers voted …
Kevin · December 31st, 2010

Happy Holidays!

The festive season has arrived, and I would like to take this opportunity to wish all my readers a safe and happy holidays! As can be imagined, things will be quiet over the next few days, but regular posting will resume December 29th with the history of Lexus die-cast models, followed by a look back …
Kevin · December 24th, 2010

TLE Christmas Day 3

We’re halfway though the week, and today’s winner of the TLE T-Shirt giveaway is Ednut Meezak of USA, who will be receiving a custom silkscreened Lexus CT 200h t-shirt as a Christmas present this year. Tomorrow, the last CT 200h t-shirt will be given away, and then Friday it’s time to pick a winner for …
Kevin · December 22nd, 2010

Lexus December to Remember Song

After receiving numerous inquiries about Lexus’ old December to Remember commercial music, I did a little research and found a Youtube version by the original composer, Steve Kujala: Crazy video aside, I also found this press release with more information — turns out this song has been used by Lexus for 12 years, no wonder …
Kevin · December 21st, 2010

A Visit to Lexus of Henderson

During last month’s visit to Las Vegas, I took the opportunity to get a good look at the newly opened Lexus of Henderson. The dealership is a massive facility and the largest one I’ve ever been to, but it’s not just the size that’s impressive, the design is pure classic — check out the showroom:
Kevin · December 5th, 2010

Lexus November 2010 Sales Report

USA November has flown by, here are the model-by-model sales numbers for Lexus USA: MONTH Year to Date (*DSR) 2010 2009 % CHG* 2010 2009 % CHG* ES 4,070 4,110 -5.1 43,183 41,954 3.3 HS 788 1,407 -46.3 9,542 4,719 102.9 LS 1,270 1,057 15.1 10,759 9,249 16.7 SC 17 34 -52.1 315 670 -52.8 …
Kevin · December 1st, 2010

Lexus LFA Challenge Event at Fuji Speedway

Stop what you’re doing and watch this video — it’s pure LFA madness: Just to count them off: There’s a Black, White, Red, Yellow and a brand new (what looks to be) Grey LFA all racing the Fuji Speedway in celebration of the 10th anniversary of the Toyota Motorsports Festival. Absolutely amazing — that Black …
Kevin · November 30th, 2010

Repainting the Lexus LFA

The Pearl Grey Lexus LFA revealed at SEMA earlier this month has led an eventful life — going from its Matte Black days at the 2009 LFA launch in Miami to its commercial appearance in Starfire Pearl — and now we can see just how the supercar transforms from shade to shade, courtesy of Lexus …
Kevin · November 23rd, 2010

Lexus October 2010 Sales Report

USA A little late to the party, but here are the Lexus USA sales figures for October 2010: MONTH Year to Date (*DSR) 2010 2009 % CHG* 2010 2009 % CHG* ES 5,153 4,413 21.1 39,113 37,844 4.2 HS 792 1,527 -46.2 8,754 3,312 166.4 LS 1,202 804 55.0 9,489 8,192 16.7 SC 15 41 …
Kevin · November 4th, 2010

More Lexus SEMA Photos

After two intense days at SEMA and a poorly thought-out red-eye flight, I’m now back at home safe & sound — there’s been plenty of Lexus news released over the last few days that I’ll be working through, but first I want to point you towards some photos I took at SEMA for Lexus Magazine …
Kevin · November 4th, 2010

SEMA: Day 1 Photos

Perhaps I should have expected it, but SEMA has turned out to be a whirlwind of activity, with little time to do much but take photos and move along to the next exhibit. First off, the LFA was unveiled at the CEC booth yesterday with two different wheel styles: The passenger-side ten-spoke alloys were a …
Kevin · November 3rd, 2010

Lexus SEMA Video Preview

SEMA starts in an hour, but before the doors open, here’s a great HD video preview of the Lexus SEMA cars: I’ll be at the show today with a plan to update throughout the day and take plenty of photos, so if you have any picture requests, please let me know!
Kevin · November 2nd, 2010

2010 SEMA Lexus Show Car Lineup

Lexus have announced their SEMA show car lineup, and it’s a hybrid-exclusive affair — here’s what to expect next week: CT 200h F Sport Concept HS 250h by VIP Auto Salon GS 450h by 0-60 Magazine RX 450h by Paul Tolson of EST LS 600hL by Fox Marketing LS 600hL by VIP Auto Salon Joining …
Kevin · October 29th, 2010

Paris Photos: Lexus CT 200h in Smoky Granite Mica

The lights surrounding the Smoky Granite Mica Lexus CT 200h on display at the Paris Motor Show made for some strong contrast: I also ventured out onto the rotating platform for some pics of the interior, which just so happened to be a wild red & black fabric almost impossible to photograph: Much to my …
Kevin · October 4th, 2010

More Details on the Pearl Grey Lexus LFA

Last week, we caught our first glimpse of Lexus USA’s color-changing LFA — which now sports a Pearl Grey exterior after spells of being Matte Black & Starfire Pearl — and now Inside Line has published the first set of photos: There’s also a shot of the reworked interior: As for the reasoning behind painting …
Kevin · October 4th, 2010

Lexus Press Conference at 2010 Paris Motor Show

I have plenty of photos of the Lexus display at the Paris Motor Show, but first, let’s start off by taking a look at the opening press conference from Lexus Europe Vice President Andy Pfeiffenberger: Important points on the CT 200h: Lexus lineup will be fully hybrid in Europe by 2015. The CT 200h is …
Kevin · October 4th, 2010

Lexus September 2010 Sales Report

USA September’s now in the books, and Lexus USA has reported their sales figures for the month — here’s the full model-by-model breakdown: MONTH Year to Date (*DSR) 2010 2009 % CHG* 2010 2009 % CHG* ES 3,697 3,046 21.4 33,960 33,431 2.0 HS 711 1,242 -42.8 7,962 1,785 348.0 LS 712 777 -8.4 8,287 …
Kevin · October 1st, 2010

Fox Marketing Preparing Lexus LS 600hL for SEMA

After their stellar Lexus IS-C custom in 2009, Fox Marketing will be going big for SEMA this year with the LS 600hL — here’s some photos of the work-in-progress: So far, the Artisan Spirits body kit has been installed, and there’s a plan for custom brakes — can’t wait to see where this goes. [Source: …
Kevin · September 20th, 2010

Photos from the Lexus CT 200h Toronto Event

Last weekend, Lexus Canada held a concert series in Toronto that also provided the first public look at the latest CT 200h prototypes, one a Euro-spec Matador Red Mica and the the other an Obsidian CT built for the US market. Living only a couple hours away from Toronto, I spent the weekend in the …
Kevin · September 2nd, 2010

Lexus August 2010 Sales Report

USA Here’s the full model-by-model breakdown of Lexus USA’s August 2010 sales: MONTH Year to Date (*DSR) 2010 2009 % CHG* 2010 2009 % CHG* ES 4,161 5,629 -23.1 30,263 30,385 0.1 HS 594 543 13.8 7,251 543 1241.9 LS 939 880 11.0 7,575 6,611 15.1 SC 35 34 7.1 257 576 -55.2 GS 619 …
Kevin · September 1st, 2010

Next-Gen Lotus Esprit to use Lexus LFA Engine?

Edmunds’ Inside Line is reporting that the next generation Lotus Esprit may be powered by the same V10 engine used in the Lexus LFA: The next-generation Lotus Esprit supercar, details of which will be announced at the2010 Paris Auto Show next month, could be powered by the 552-horsepower Lexus LFA V10, says a source close …
Kevin · August 30th, 2010

Lexus July 2010 Sales Report

USA The Lexus USA sales numbers are in for July 2010, here’s the model-by-model breakdown: MONTH Year to Date (*DSR) 2010 2009 % CHG* 2010 2009 % CHG* ES 4,093 4,393 -10.3 26,102 24,756 5.4 HS 165 0 N/A 6,657 0 N/A LS 986 874 8.6 6,636 5,731 15.8 SC 36 57 -39.2 222 542 …
Kevin · August 3rd, 2010

2011 Lexus Release Schedule

Lexus USA has published a general schedule for their 2011 lineup — here’s what we can expect for the rest of this year: Summer The 2011 GS arrives at dealers with no changes from the 2010 model, save for the new brake override system. Late Summer The new IS 350 AWD will debut along with …
Kevin · July 21st, 2010

Lexus June 2010 Sales Report

USA USA June sales are in — here’s a full model-by-model breakdown: MONTH Year to Date (*DSR) 2010 2009 % CHG* 2010 2009 % CHG* ES 3,366 3,918 -14.1 22,009 20,363 8.8 HS 603 0 N/A 6,492 0 N/A LS 739 806 -8.3 5,650 4,857 17.1 SC 39 82 -52.4 186 485 -61.4 GS 539 …
Kevin · July 1st, 2010

Lexus HB Concept and the Great British Bike Ride

Following its debut at the Tokyo Motor Show last year, Lexus has brought one of its only two HB (Hybrid Bicycle) concept models in existence to the UK, highlighting the brand’s title sponsorship of the Great British Bike Ride charity event. Additional HB concept specifications have also been released, including a 240 watt electric motor, …
Kevin · April 27th, 2010

Lexus Wins KBB Brand Awards for Interior Design and Comfort

Kelley Blue Book has announced the results of its third annual Brand Image Awards, which are based on consumer perception data from 12,000+ KBB survey participants, and Lexus came away with twin victories for Best Comfort Brand and Best Interior Design Brand. Here’s how KBB described these awards: Best Comfort Brand: Lexus Known from the …
Kevin · March 29th, 2010

New 2010 Lexus IS F Photo Gallery

Lexus UK has released some new images of the 2010 IS F, including photos of the all-new white leather interior option: The 2010 IS F has received some minor upgrades for 2010, including a new limited slip differential that improves traction and stability in high-speed cornering. The European spec IS F has also received a …
Kevin · March 26th, 2010

Autoblog Lexus CT 200h Photos

Only moments after I linked to Lexus Europe’s Facebook photo of the CT 200h, Autoblog posted up a massive photo gallery from the preview event—check this car out: Also mentioned on Autoblog: Interestingly, though Lexus has yet to confirm what markets the CT will enter, our men on the scene report back, “Lexus executives were …
Kevin · March 1st, 2010

Road & Track Reviews the 2010 Lexus LS 460 Sport

Road & Track has posted their driving impressions of the LS 460 Sport, which features a sport-tuned air suspension, Brembo brakes, and the Sport Direct Shift (SPDS) transmission from the IS-F, all intended to give the Lexus flagship a more performance-oriented demeanor: Seemingly small changes add up to big differences out on the road—especially if …
Kevin · March 1st, 2010

Lexus CT 200h Coming to North America

Big news for North America—according to the Lexus Europe Twitter account: CT 200h will be offered for sale in ALL markets where Lexus is present While I never had real doubt that the CT would be North America bound, it’s still a relief that there’s been some official verification. This model will do wonders for …
Kevin · February 26th, 2010

Lexus CT 200h Press Release

KEY POINTS Lexus’s first  premium compact model Lexus Hybrid Drive powertrain with 1.8-litre VVT-i petrol engine and powerful but compact electric motor Full hybrid system with selectable EV mode for emissions-free electric running Further selectable ECO, NORMAL and SPORT driving modes ECVT intelligent electronic continuously variable transmission Expected to deliver class-leading CO2  emissions Significantly lower …
Kevin · February 26th, 2010

Official Lexus CT 200h Photo Gallery

Two days after the Lexus CT 200h was leaked by way of a press brochure, official images of the new hatchback have been released: I’m very impressed with how the designers were able to incorporate the LF-Ch’s grille into the final design, in fact, I like the entire front-end. The LED headlights are a highlight, …
Kevin · February 25th, 2010

Lexus IS 350 to Debut in Australia

Lexus Australia has announced that the IS 350 sport sedan will be joining its lineup in the fourth quarter of 2010.  With its debut Down Under, the IS 350 gains a fourth national market after Canada, Japan, and the U.S., and also addresses the power differential between Lexus Australia’s other IS offerings, the IS 250 …
Kevin · February 24th, 2010

EVO Magazine Reviews the 2010 Lexus IS F

For 2010, the Lexus IS-F gained a Torsen Limited Slip Differential (LSD), and EVO magazine has put the revised model to a road test.  The Torsen LSD helped shave 2 seconds off the IS-F’s track times at Fuji Speedway, and on UK roads, EVO seemed impressed with the results.  Here’s how they described it: In …
Kevin · February 23rd, 2010

Lexus LS 460L Named Consumer Reports 2010 Top Pick

Consumer Reports has announced its annual Top Picks for 2010, and the Lexus LS 460 L was named Best Overall Car and the #1 luxury sedan for the third consecutive year. The LS retained its top score of 99 out of 100 in Consumer Reports road tests, making it the highest-rated vehicle ever tested by …
Kevin · February 23rd, 2010

Lexus CT 200h Arrives in Geneva

The Lexus CT 200h has arrived for its introduction at the Geneva Auto Show: Click for a larger image This image comes courtesy of Lexus Europe, who are updating their Flickr account every day with a new image from the Geneva Auto Show floor. As expected, the photos so far show the Lexus exhibit to …
Kevin · February 22nd, 2010

Lexus LF-Ch Interior Photos

At last week’s Toronto Auto Show, I had a chance to take some interior photos of the Lexus LF-Ch, and it was an amazing opportunity to get a close-up look at the handcrafted and one-of-a-kind concept car. Before entering, I was asked not to touch anything—the interior is delicate and not built to be handled—even …
Kevin · February 16th, 2010

Lexus CT 200h Confirmed for Geneva Auto Show

Lexus has confirmed that the LF-Ch concept will be released as a production model at the Geneva Auto Show in March—named the CT 200h, the luxury compact hatchback will be equipped with Lexus’ second-generation Hybrid Drive, bringing the total number of hybrids in the lineup to five and opening the Lexus brand to a whole …
Kevin · February 12th, 2010

Lexus LF-Ch @ The Toronto Auto Show

Click for a larger image I had an unexpected surprise today while attending the Toronto Auto Show today—turns out the LF-Ch concept was set to receive its Canadian debut, which meant I had a chance to take some interior photos like this: Click for a larger image The concept’s interior is handmade and essentially left …
Kevin · February 11th, 2010

Lexus January 2010 Sales Report

USA The January sales numbers for Lexus USA are in: January Year to Date 2010 2009 % CHG 2010 2009 % CHG IS 2,203 2,400 -0.6 2,203 2,400 -0.6 HS 1,247 0 N/A 1,247 0 N/A ES 2,923 2,971 6.6 2,923 2,971 6.6 GS 529 898 -36.2 529 898 -36.2 SC 24 73 -64.4 24 …
Kevin · February 2nd, 2010

Production Lexus LF-Ch Spotted!

It’s been rumored that the production Lexus LF-Ch would see its debut at the Frankfurt Geneva Auto Show in March, and now Autoblog has the first spyshots that may very well prove the point: For comparison, here’s a similar photo of the LF-Ch concept: It looks like the aggressive wheel arch has been retained, though …
Kevin · January 19th, 2010

Lexus IS F CCS Concept @ Tokyo Auto Salon

Marking the end of a two year rumor, Lexus has debuted the IS F Circuit Club Sports (CCS) concept at the Tokyo Auto Salon—a lightweight IS F with loads of carbon fiber, including the roof, hood, trunk, ground effects—just look at this wild rear wing: Along with the carbon fiber weight savings and a new …
Kevin · January 17th, 2010

2010 Detroit Auto Show: Lexus LF-Ch Photos

The Lexus LF-Ch was a cornerstone of Lexus’ Detroit Auto Show exhibit, its yellow exterior a beacon among the silver of the other Lexus cars on display. The aggressiveness of the front end is cartoonish with its muscular styling and the cute car-face, but that’s nothing a new bumper wouldn’t fix. The exaggerated design boosts …
Kevin · January 15th, 2010

Detroit Auto Show: 2010 Lexus LS 600hL & LS 460 Photos

The 2010 editions of both the Lexus LS 600hL & LS 460 were at the Detroit Auto Show—the LS 460 was optioned with the Appearance package option that adds the LS Sport grille and ground effects: Really liked the Sport grille, it looks 100x better up close than in photos. The body kit didn’t look …
Kevin · January 14th, 2010

2010 Lexus RX 450h Long Term Report: Weeks 2 & 3

Travelled: 1077km (669 miles) Gas Mileage: 8.8l/100kms (26.7 mpg) The second and third week of my 2010 Lexus RX 450h road test blended in together as I powered through day after day of holiday visiting, a pile of snow and ice, and a lengthy head cold. It was in this blur of activity that I …
Kevin · January 4th, 2010

Autoblog Reviews the 2010 Lexus LS 460 Sport

Autoblog has posted their review of the 2010 Lexus LS 460 Sport, where they were pleasantly surprised by the sedan’s newfound sportiness: Approaching the first tight turn along this curvy hillside ribbon of asphalt, we instinctively wanted to tap into the upgraded Brembos to scrub off some momentum. Expecting a fair amount of body roll, …
Kevin · December 16th, 2009

Automobile Magazine Reviews the 2010 Lexus GX 460

Automobile Magazine has posted up a first drive of the 2010 Lexus GX 460, which reads like an obituary of body-on-frame luxury utility vehicles, and includes this suggestion: When this new GX got the green light four or so years ago, the world was a different place. Today, Lexus doesn’t really need two V-8-powered, body-on-frame …
Kevin · November 24th, 2009

Introducing the 2010 Lexus GX 460

The newly redesigned 2010 Lexus GX 460 has been announced today, which means plenty of information to cover—let’s start with some key points, followed by the official photo gallery and press release. Highlights of the second generation GX include: An all-new 4.6-liter V8 producing 301 horsepower and 329 lb.-ft. of peak torque, paired with a …
Kevin · November 23rd, 2009

2010 Lexus GX 460 to Debut in China Next Week

The next-generation Lexus GX will be unveiled in China next Monday at Auto Guangzhou 2009: The Lexus “GX460”, a midsize SUV, will make its world premiere at a press briefing scheduled for November 23. Also on display for Lexus will be the “ES240” and other models. Also being displayed is the 4-cylinder ES 240, which …
Kevin · November 15th, 2009

Lexus LFA Video Overview

If it hadn’t been for the boisterous voice over, I probably would have passed over this informative Lexus LFA video: (This video also includes the carbon fiber footage in case you didn’t see it the first time around.) I’m still marvelling at the LFA, it’s brought some much-needed energy to the brand. It also has …
Kevin · November 10th, 2009

2010 Lexus LS 600hL Photos & Information

A large photo gallery of the 2010 Lexus LS 600hL has been released by Lexus USA: {embed=“site/gallery” gallery_id=“1430”} One of the photos in particular gives us our best look at the grille and the new headlight design, which incorporates a thin light strip that mirrors the taillight design: I don’t know that these photos make …
Kevin · November 5th, 2009

More Information on the Lexus LFA Buying Process

As time goes on, we’re going to find the process of selling the Lexus LFA will almost be as interesting as the car itself—case in point, the Toronto Star has published some background information for potential Canadian buyers: For the first time in mainstream automotive memory, a car is being brought to market that drivers …
Kevin · November 2nd, 2009

2010 Lexus GX 460 Photo (Plus New Information)

The quality may not be great, but here’s our first look at the front end of the 2010 Lexus GX 460: Well, it was expected that the next-gen GX would mirror the LX 570’s design, and that looks to be very much the case. In fact, the GX wears the overall design better than the …
Kevin · October 30th, 2009

2010 Lexus LS on Lexus USA Website

The updated 2010 Lexus LS is now on the Lexus USA website: The first I checked out was the cost of the LS Sport package: The package, which is only available with the RWD LS 460, adds $6,185 USD to the $64,680 base price, and includes Brembo brakes, 19” 10-split-spoke alloy wheels, sport-tuned air suspension, …
Kevin · October 25th, 2009

Lexus LFA to make North American Debut Next Month

The Lexus LFA will be making its North American debut at November’s SEMA trade show in Las Vegas as it starts a serious cross country tour: The highly anticipated LFA supercar, which just made its global debut at the Tokyo Motor Show, will be on display for the first time in North America at two …
Kevin · October 22nd, 2009

2010 Lexus GX 460 Interior Leaked!

A photo of the 2010 Lexus GX 460 interior has leaked (click for a larger image): The most noticeable element of the new interior is the massive touchscreen, but what’s most impressive is the improved usability and simplicity—compare the new GX interior with the current LX: All in all, it’s a very nice display of …
Kevin · October 18th, 2009

Lexus Temporary Safety Recall Solution Announced

A temporary solution to the ongoing safety recall affecting the Lexus ES 350 & IS 250/350 has been announced—according to Automotive News, zip ties will be used to hold down the floor mats until a permanent solution is ready: “We have reviewed with the National Highway Traffic Safety Administration what we’re calling a semipermanent floor …
Kevin · October 8th, 2009

2010 Lexus GS 450h Photo Gallery

Along with photos and information on the 2010 GS 350/460, Lexus USA also published a set of 2010 GS 450h photos: {embed=“site/gallery” gallery_id=“1376”} The refreshed GSh is easily the best Lexus hybrid facelift—the new front grille in particular stands out as a clean, modern design, and the rear taillamps also show some nice execution. I …
Kevin · October 7th, 2009

Lexus Supercar Confirmed for Tokyo Motor Show

Lexus has announced that “a revolutionary two-seat supercar” will be unveiled later this month at the Tokyo Motor Show—the full brief: Two-seat supercar (world premier) This concept vehicle epitomizes the purest form of driving exhilaration and performance.  (Details to be announced at the Lexus press briefing on October 21.) This “two-seat supercar” is, of course, …
Kevin · October 7th, 2009

2010 Lexus LS 460 Sport Information & Photos

Even bigger than the 2010 LS 460 refresh is the introduction of an LS 460 Sport model, which brings a number of performance enhancements to the Lexus flagship: Mesh front grille Aero kit, which features a front lower spoiler, side rocker panels, and rear lower spoiler New 19” split 10 spoke wheels Bremo brake system …
Kevin · October 6th, 2009

2010 Lexus LS 460/460L Information & Photo Gallery

Information on the 2010 Lexus LS 460/460L was also released today, here’s a breakdown of the flagship design, which received a minor mid-cycle refresh this year: The headlamps, grille & bumper were all revised, as were the taillamps, license plate surround and exhaust diffusers. The side mirrors now have integrated turn signals. The standard 18-inch …
Kevin · October 6th, 2009

2010 Lexus GS 350/460 Information

Information on the 2010 Lexus GS 350 & 460 has been announced, and as it turns out, not much has changed. The latest edition of the Lexus sports sedan sees the following changes: iPod/USB connectivity has been added to the standard Lexus sound system, along with streaming audio via Bluetooth & an integrated XM satellite …
Kevin · October 6th, 2009

2010 Lexus ES 350 now on Lexus USA Website

The Lexus USA website has been updated to include the 2010 Lexus ES 350, with plenty of photos of the updated sedan—I especially like this image: Available packages & pricing have also been updated, and I don’t picture it being much longer before the model is available at dealerships. [Source: Lexus USA Website]
Kevin · October 1st, 2009

Great Lexus IS Convertible Billboard in Toronto

Check out this cool Lexus IS-C digital billboard in downtown Toronto: What’s interesting is that the position of the IS-C roof changes depending on the current weather, which is also displayed underneath the car. Very nicely executed! (Hopefully this is still in place the top is down when I’m in Toronto next week…) [Source: DSE]
Kevin · September 21st, 2009