Kelley Blue Book has announced the results of its third annual Brand Image Awards, which are based on consumer perception data from 12,000+ KBB survey participants, and Lexus came away with twin victories for Best Comfort Brand and Best Interior Design Brand. Here’s how KBB described these awards:
Best Comfort Brand: Lexus
Known from the very beginning for their quiet, comfortable highway rides, Lexus vehicles continue to offer more and more occupant-coddling amenities. Combined with renowned reliability and consistently high dealership ratings, the Lexus brand delivers a relaxing ownership experience.
Best Interior Design Brand: Lexus
Lexus interiors aren’t extravagant, plush or boundary-pushing, but the fit, finish and attention to detail deliver long-term allure. Clean, comfortable and simple define the typical Lexus interior, which remains user-friendly even as it continues to host more and more technology.
In the luxury arena, other winners included Porsche for Best Performance, Coolest and Exterior Design, and Mercedes-Benz for Best Prestige.
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